Choosing the colour of your brand might seem easy. The personality and position you want your brand to take however, can be hugely impacted by choice of colour. See the full infographic here https://iconicfox.com.au/2017/07/27/colour-in-branding-infographic/

1. BLACK
• Black is a powerful colour which is
synonymous with Luxury and Power
• High street brands are renowned for their
simplistic black and white palettes
• The sparing addition of a bright colour with
black can add energy to sophistication
• Well suited to some industries (eg Fashion)
but not others (eg Banking)
Sophistication | Security | Power
Elegance | Authority | Substance
Oppression | Coldness | Menace
Heaviness | Evil | Mourning
GENDER
PREFERENCE
PERSONALITY
Decisive Confident Serious
8% Favourite
6%
4% Least
Favourite 4%
CHEAP
-O-
METER
1% “Cheap”
of people that
consider Black
%
iconicfox.com.au
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