Choosing the colour of your brand might seem easy. The personality and position you want your brand to take however, can be hugely impacted by choice of colour. See the full infographic here https://iconicfox.com.au/2017/07/27/colour-in-branding-infographic/

1. MAGENTA
• Magentas (pink) is without doubt the most
widely used colour to portray femininity
• It can be an impactful accompanying
colour to give youth to a formal brand
• Magenta is a positive colour inspiring
comfort and representing hope
• Has been used successfully in many
industries to “break the mold”
Imaginative | Passionate | CARING
Creative | INNOVATIVE | QUIRKY
Outrageousness | rebelliousness
Flippancy | Impulsiveness
GENDER
PREFERENCE
PERSONALITY
Spiritual Innovative Practical
1% Favourite
5%
9% Least
Favourite 2%
CHEAP
-O-
METER
3% “Cheap”
of people that
consider Magenta
%
iconicfox.com.au
shades tints
tones