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Onboarding 2.0
How to Make Sure the Rockstars You Just Hired,
Live Up to Their Potential
Hilary Headlee
Head of Sales Operations &
Enablement
Zoom
Stephanie Middaugh
Sr. Sales Enablement Manager
Divvy
Recruit + Ramp + Reinforce +
Retain
2
Hire More Reps
Ramp Them Faster
Make Them More Productive
3
One thing …
4
25%
5
of all new employees within the first year
https://www.salesforce.com/blog/2016/03/6-ways-sales-enablement-impacts-bottom-
line.html
Companies lose
50%
6
Greater new hire retention
https://www.salesforce.com/blog/2016/03/6-ways-sales-enablement-impacts-bottom-
line.html
Organizations with a standard
onboarding process, experience
Recruiting
8
Create an
Ideal Hiring
Profile
Be Part of the
Interview
Process
Onboarding Starts Before Their Start Date
Push for
Consistent
Start Dates
Ramping
10
Definition + Documentation = Clarity + Alignment
Enablement
vs.
Managers
Clear
Outcomes
Define
Ramped /
Productive
What Enablement Does vs. What Leaders Do
Enablement Sales Leaders
Product Knowledge Territory
Positioning + Messaging Quota
Tools + Systems Compensation Plans
Support Team Overview Forecasting Process
Process + Playbooks KPI Scorecards
11
Common Ways to Define “Ramped” or “Productive”
Reps
Ramped / Productive Examples
Time to First Deal Days or Months
Time to Full Quota Months or Quarters
% of Reps Attaining Quota Benchmark of 50% to 60%
Average Attainment 80% to 100%
Revenue Per Rep $ Value per Person
12
Clear Outcomes Ultimately Benefit the New Hire
At the end of (30, 60, 90) days as a Sales Rep, you will be able to:
● Conduct a discovery call with confidence
● Research and prospect using the tools provided
● Actively lead a demo - with or without an Sales Engineer (SE)
● Create, update, and close Opportunities in your CRM system
● Understand the sales process and playbooks to use
13*Ideally measurable or
certifiable
14
Prework
3 Key Pieces to an Onboarding Plan
Live
Training
Postwor
k
15
Recipe for Productivity
1
Postwork - “Do My Job” Training
● Role-related video training
● Bite-size video content (3-5 min MAX)
● Mentor program wrap-up
3
Live Training
● Anything that cannot be conveyed
via video
● Cut back on PowerPoint
● #OwnYourLearning
● Incorporate FUN - games,
energizers, & engage the right side
of the brain!
2
Prework - Understand the Business
● “Who we are, what we do, how we do it
better”
● Bite-size video content (3-5 min MAX)
● Mentor program kickoff
16
Changes You Can Implement
NOW
● Cut the number of PowerPoint
slides by at least half and
incorporate other presentation
methods
Cut Back on PowerPoint
● Add ‘Energizers’
● Kick off your sessions with a game
● Engage the right-half of the brain!
Incorporate FUN!
Reinforcing + Retaining
87%
18
of “one-and-done” training is forgotten
within a few weeks
https://www.salesforce.com/blog/2016/03/6-ways-sales-enablement-impacts-bottom-
line.html
19
#OwnIt
1 QBR’s
Take advantage of the team being
together to share tips and tricks!
3
Informational Calls
Share the latest and great
information from across the
business
2
Content Availability
One stop location for key
information and assets
20
Changes You Can Implement
NOW
Sit down with the team you support and
find out where they’re struggling.
Meet with the newbies, what do they
wish they learned during their first 90
days?
What are your teams missing?
Don’t wait for the perfect scenario or
program or moment.
Don’t Wait
Learning is a process and you
need a process for learning.
22
Thank You!

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Onboarding 2.0 - How to Make Sure the Rockstars you Just Hired, Live Up to Their Potential

  • 1. Onboarding 2.0 How to Make Sure the Rockstars You Just Hired, Live Up to Their Potential Hilary Headlee Head of Sales Operations & Enablement Zoom Stephanie Middaugh Sr. Sales Enablement Manager Divvy
  • 2. Recruit + Ramp + Reinforce + Retain 2
  • 3. Hire More Reps Ramp Them Faster Make Them More Productive 3
  • 5. 25% 5 of all new employees within the first year https://www.salesforce.com/blog/2016/03/6-ways-sales-enablement-impacts-bottom- line.html Companies lose
  • 6. 50% 6 Greater new hire retention https://www.salesforce.com/blog/2016/03/6-ways-sales-enablement-impacts-bottom- line.html Organizations with a standard onboarding process, experience
  • 8. 8 Create an Ideal Hiring Profile Be Part of the Interview Process Onboarding Starts Before Their Start Date Push for Consistent Start Dates
  • 10. 10 Definition + Documentation = Clarity + Alignment Enablement vs. Managers Clear Outcomes Define Ramped / Productive
  • 11. What Enablement Does vs. What Leaders Do Enablement Sales Leaders Product Knowledge Territory Positioning + Messaging Quota Tools + Systems Compensation Plans Support Team Overview Forecasting Process Process + Playbooks KPI Scorecards 11
  • 12. Common Ways to Define “Ramped” or “Productive” Reps Ramped / Productive Examples Time to First Deal Days or Months Time to Full Quota Months or Quarters % of Reps Attaining Quota Benchmark of 50% to 60% Average Attainment 80% to 100% Revenue Per Rep $ Value per Person 12
  • 13. Clear Outcomes Ultimately Benefit the New Hire At the end of (30, 60, 90) days as a Sales Rep, you will be able to: ● Conduct a discovery call with confidence ● Research and prospect using the tools provided ● Actively lead a demo - with or without an Sales Engineer (SE) ● Create, update, and close Opportunities in your CRM system ● Understand the sales process and playbooks to use 13*Ideally measurable or certifiable
  • 14. 14 Prework 3 Key Pieces to an Onboarding Plan Live Training Postwor k
  • 15. 15 Recipe for Productivity 1 Postwork - “Do My Job” Training ● Role-related video training ● Bite-size video content (3-5 min MAX) ● Mentor program wrap-up 3 Live Training ● Anything that cannot be conveyed via video ● Cut back on PowerPoint ● #OwnYourLearning ● Incorporate FUN - games, energizers, & engage the right side of the brain! 2 Prework - Understand the Business ● “Who we are, what we do, how we do it better” ● Bite-size video content (3-5 min MAX) ● Mentor program kickoff
  • 16. 16 Changes You Can Implement NOW ● Cut the number of PowerPoint slides by at least half and incorporate other presentation methods Cut Back on PowerPoint ● Add ‘Energizers’ ● Kick off your sessions with a game ● Engage the right-half of the brain! Incorporate FUN!
  • 18. 87% 18 of “one-and-done” training is forgotten within a few weeks https://www.salesforce.com/blog/2016/03/6-ways-sales-enablement-impacts-bottom- line.html
  • 19. 19 #OwnIt 1 QBR’s Take advantage of the team being together to share tips and tricks! 3 Informational Calls Share the latest and great information from across the business 2 Content Availability One stop location for key information and assets
  • 20. 20 Changes You Can Implement NOW Sit down with the team you support and find out where they’re struggling. Meet with the newbies, what do they wish they learned during their first 90 days? What are your teams missing? Don’t wait for the perfect scenario or program or moment. Don’t Wait
  • 21. Learning is a process and you need a process for learning. 22