1. SMART DATA, SMART TOOLS
TO GET YOUR VIDEO SEEN, SHARED & LOVED
HOW WE DO IT
2. HOW WE DELIVER VIDEO SUCCESS
Global leader in video distribution
and engagement, blending formats to
deliver against KPIs
Predict viral potential with
creative and distribution insights;
Measure brand equity impact
Unruly Custom Audiences ™ Unruly Activate™Unruly ShareRank™
Emotional targeting based on user
response to your video creative
4. Title position here
Your title sit over it
DISCOVER & TARGET THE MOST EMOTIONAL PEOPLE
UNRULY CUSTOM AUDIENCES
5. Title position here
Your title sit over it
Data source: Unruly Activate and Unruly ShareRank data 2015
Unruly Custom
Audience: [891]
Advertiser Target:
[251,800]
Views Delivered
CUSTOM AUDIENCE UPLIFT
38%
Increased
Favorability
Towards
Brand
73%
Advertiser
Target
Unruly
Custom Audience
Intended to
Purchase
37%
Intended to
Purchase
78%
Advertiser
Target
Unruly
Custom Audience
+92%
+111%
Completed
the Video
73%
Completed
the Video
87%
Advertiser
Target
Unruly
Custom Audience
+19%
Increased
Favorability
Towards
Brand
CASE STUDY: SAMPLE APPAREL BRAND
7. UNRULY DELIVERS VIDEO SUCCESS ON THE OPEN WEB
MAKE YOUR CONTENT DISCOVERABLE
18.0%
views
67.8%
views
YOUTUBE.COM & EMBEDDED
YOUTUBE PLAYER
Source: US – comScore Video Metrix, July 2015, ads and content video views
THE OPEN WEB 14.2%
views FACEBOOK.COM
8. BRANDS TRUST UNRULY
FIVE PILLARS OF THE
UNRULY SHIELD:
• Proprietary ad safety tech
• 3rd party ad safety tech
• Industry certifications
• A dedicated Brand Safety team
• “Flag button” on every 1000th
impression for consumer feedback
9. GET YOUR VIDEO SEEN, SHARED & LOVED
LET’S TALK!
DROP US A LINE AT HI@UNRULYGROUP.COM
Editor's Notes
Emotion is incredibly important in making a connection with your audience. We are able to test individual videos to identify the niche subset of your target audience – or Unruly Custom Audience - to most likely experience an INTENSE emotional reaction, which is what drives the important equity measurements on the right – engagement, purchase intent.
Unruly then uses that information to deliver your ads to these people – using emotional targeting.
If you’re making emotional creative, it makes sense that you’d also use emotional targeting.
Unruly-developed tech including heat mapping to detect fraudulent traffic, unapproved domains detection and automated invalid traffic removal.
3rd party partnerships with MOAT, IAS, and Bright Cloud
Industry Certifications (Tag, DAA, abc)
Our Dedicated Team (led by Safety Officer) who continually advance our knowledge, partnerships, and standards available at brandshield@unrulygroup.com
Flag Button on every 1000th impression appears on ad allowing consumers to report negative experience with ad IRT
All of our ad formats are verifiable and brand safe. We sit on the IAB boards for Video and for Brand Safety and have our own Brand Safety Officer who enforces the industry’s highest standards across our partnerships and campaigns.
We lead the industry in viewability minimums at 80% and offer CPCV pricing across all of our products, measuring a “completed view” at :30.
For more info: https://unruly.co/unruly-shield-safety/
Unruly has long-standing partnerships with Integral Ad Science and Brightcloud Threat Intelligence to validate the quality of our publisher traffic and detect breaches of Unruly's Publisher Terms & Conditions and Network Policies.