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We're changing how ads get seen, shared & loved
- 1. WE’RE CHANGING HOW VIDEO ADS GET SEEN, SHARED & LOVED HOW WE DO IT
- 2. HOW WE DELIVER VIDEO SUCCESS Global leader in video distribution and engagement, blending formats to deliver against KPIs Predict viral potential with creative and distribution insights; Measure brand equity impact Unruly Custom Audiences ™ Unruly Activate™Unruly ShareRank™ Emotional targeting based on user response to your video creative
- 3. UNRULY SHARERANK WHY DO PEOPLE SHARE?
- 4. Title position here Your title sit over it DISCOVER & TARGET THE MOST EMOTIONAL PEOPLE UNRULY CUSTOM AUDIENCES
- 5. Title position here Your title sit over it Data source: Unruly Activate and Unruly ShareRank data 2015 Unruly Custom Audience: [891] Advertiser Target: [251,800] Views Delivered CUSTOM AUDIENCE UPLIFT 38% Increased Favorability Towards Brand 73% Advertiser Target Unruly Custom Audience Intended to Purchase 37% Intended to Purchase 78% Advertiser Target Unruly Custom Audience +92% +111% Completed the Video 73% Completed the Video 87% Advertiser Target Unruly Custom Audience +19% Increased Favorability Towards Brand CASE STUDY: SAMPLE APPAREL BRAND
- 6. Native Newsfeed Incentivized Video Skippable Pre-Roll Outstream Video BLEND OF 4 AD FORMATS FOR ALL YOUR KPIs UNRULY ACTIVATE
- 7. UNRULY DELIVERS VIDEO SUCCESS ON THE OPEN WEB MAKE YOUR CONTENT DISCOVERABLE 18.0% views 67.8% views YOUTUBE.COM & EMBEDDED YOUTUBE PLAYER Source: US – comScore Video Metrix, July 2015, ads and content video views THE OPEN WEB 14.2% views FACEBOOK.COM
- 8. BRANDS TRUST UNRULY FIVE PILLARS OF THE UNRULY SHIELD: • Proprietary ad safety tech • 3rd party ad safety tech • Industry certifications • A dedicated Brand Safety team • “Flag button” on every 1000th impression for consumer feedback
- 9. GET YOUR VIDEO SEEN, SHARED & LOVED LET’S TALK! DROP US A LINE AT HI@UNRULYGROUP.COM
Editor's Notes
- Emotion is incredibly important in making a connection with your audience. We are able to test individual videos to identify the niche subset of your target audience – or Unruly Custom Audience - to most likely experience an INTENSE emotional reaction, which is what drives the important equity measurements on the right – engagement, purchase intent. Unruly then uses that information to deliver your ads to these people – using emotional targeting. If you’re making emotional creative, it makes sense that you’d also use emotional targeting.
- Unruly-developed tech including heat mapping to detect fraudulent traffic, unapproved domains detection and automated invalid traffic removal. 3rd party partnerships with MOAT, IAS, and Bright Cloud Industry Certifications (Tag, DAA, abc) Our Dedicated Team (led by Safety Officer) who continually advance our knowledge, partnerships, and standards available at brandshield@unrulygroup.com Flag Button on every 1000th impression appears on ad allowing consumers to report negative experience with ad IRT All of our ad formats are verifiable and brand safe. We sit on the IAB boards for Video and for Brand Safety and have our own Brand Safety Officer who enforces the industry’s highest standards across our partnerships and campaigns. We lead the industry in viewability minimums at 80% and offer CPCV pricing across all of our products, measuring a “completed view” at :30. For more info: https://unruly.co/unruly-shield-safety/ Unruly has long-standing partnerships with Integral Ad Science and Brightcloud Threat Intelligence to validate the quality of our publisher traffic and detect breaches of Unruly's Publisher Terms & Conditions and Network Policies.