1. H E L L O T H E R E
MY NAME IS
STEPHANIE L. JONES
I ’ M A C O N T E N T M A R K E T E R
2. ABOUT
ME
I am a Content Marketing Warrior. I utilize my over 15 years of marketing
experience and award-winning writing skills to create social media, digital and
marketing content that drive consistently high results. I am a passionate brand
advocate and work hard to develop dynamic and compelling stories that speak
to the customer and foster brand loyalty. Never satisfied, I always strive to find
ways to improve my skill set and adopt forward-thinking techniques.
When not content crusading, you can find me biking at Griffith Park or soaking
up inspiration at LACMA, my favorite art museum.
3. P O R T F O L I O
Content Marketing in all its forms is Entertainment with a Message.
Each message must be focused and backed by customer-driven data.
I embrace this credo in my work with every client.
4. Social Media is the present’s
Marketing MVP and the future’s
Marketing Legend.
My social media campaigns are driven by analysis of customer engagement, click
through rates and lead/customer acquisition data. I create compelling visuals,
headlines and stories to engage the customer wherever they are. Even in Kuwait…
5. Email marketing – without a
compelling story, a brand does not
nor cannot exist.
A compelling story starts with developing buyer personas
and lead list segments based on social media activity,
website traffic behaviors and email marketing interaction.
Once analyzed, I create specific messages for each buyer
persona using the complete email marketing arsenal - in-
depth interviews, education, inspiration, entertainment,
promotion and video - to drive customer engagement and,
ultimately, sales.
6. Creative is Sexy.
It draws you in, rendering you
powerless to look away.
The creative I design for brands is extremely calculated. First, I develop a message
to deliver the brand’s story in a form proven to drive the highest customer
engagement and acquisition for each marketing channel. Next, I create the “Sexy”
to serve that message up on a silver platter.
7. Tradeshows:
The peer networking and customer
engagement work horse.
Developing tradeshow materials is fun for me. I use CRM and email marketing to
deliver dynamic messages that help prospects get excited about my client’s brands.
I also collect lead tracking data to analyze prospect behavior across online and
offline channels to inform the sales team and drive sales.
8. The
RESULTS
SOCIAL MEDIA
Launched social
media and PR
campaign that
generated a 260%
sales in 7 months
for client.
EMAIL MARKETING
Instituted client
retention email
marketing program
that grew existing
client sales by 175K in
5 months.
CREATIVE
Developed online
retail Channel Partner
Ad campaign that
tripled the click
through rate vs.
previous campaigns
and increased website
sales by 75%.
TRADESHOW
Increased booth
traffic 40% year –on-
year and increased
new client acquisition
by 25% for client.
9. Creating is why I get up in the morning.
It is a passion that inspires me to breathe, to act, to live.
Marketing is creation driven by analysis and data. I embrace this synergy and its limitless possibilities…
