Marketing Introduction to Digital Marketing Types of Digital Marketing Why Digital Marketing is Important? Marketing Funnel – AIDA Define Your Business & Target Audience Brand Identity Social Media Channels Bonus!

1. Introduction to Digital Marketing
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2. Content
Marketing
Introduction to Digital Marketing
Types of Digital Marketing
Why Digital Marketing is Important?
Marketing Funnel – AIDA
Define Your Business & Target Audience
Brand Identity
Social Media Channels
Bonus!

3. What is Marketing?
You must first understand marketing
Marketing is a set of processes for creating, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization and its stakeholders.

4. What is Digital Marketing?
Digital marketing is a part of Marketing, it encompasses all marketing efforts
promoted on an internet compatible devices Desktop, Smartphones, Tablets,
websites and apps.
Digital channels such as search engines, social media, email, and other websites to
connect with current and prospective customers.
Therefore, When you use your marketing channel digitally it will be counted as
Digital Marketing.

6. Why Digital Marketing is Important?
Traditional Marketing
Slow conversion
Static
Feedback
Reach is limited
Expensive
Poor campaign measurement
Contract based spending
Digital Marketing
Fast results
Dynamic
Instant Communication
Maximum Reach
Cost Efficient
Optimized Campaigns
Flexible payment system
An average person is spending 4 hours daily on his smart phone expected to be 5 hours from next year
We prefer to watch videos rather than read because of Sound, Motion and Vision
Visit Amazon or Daraz and add any product in your cart and then cancel your order I am sure next 15 days you
will be bombarded with the same products again and again even in your dreams they will try to sell you 

7. Marketing Funnel - AIDA
Awareness: its all about building your brand, your identity
using tools like social media so that people can get aware
about you and your products and services
Interest: having a content strategy to get people interested
in your products and services
Desire: “From Like to Want” Moving that person from liking
to wanting for what you provide by creating that personal
and emotional connection to make them loyal customers
Action: to make them subscribing your social media
channels like youtube channels, facebook pages, website
subscriptions, app downloads ultimately purchasing by
putting Ad campaigns to Direct people to a product or
services
TYPES

8. Define your business – Target Audience
This is a very important part of the whole Digital Marketing videos because what we are
learning now in this video will relate to what we are learning in rest of the videos of Digital
Marketing, whether it is content marketing, social media, and advertising.
We all want to make viral videos, getting all the attractions and likes on Instagram, putting ads
on social media that forward the potential customers to products and services and want to
make huge sales, Yes, You will get there but these exercise will help you understand not only
who you are as a business also your potential audience and how can you serve them better.
Defining your business, this is the most important part where 90% of businesses make
mistakes specially the startups which is crucial to your success. The critical question to
understand this is:
What are you doing to make the world a better place? And in addition what problem are you
solving?
After you come up with your Problem and Solution come up with the mission statement:
For Digital Pakistan You Tube Channel, The world would be a better place if people could learn
digital marketing skills absolutely free of charge to grow their businesses, careers and
personal skills.

9. Brand Identity
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in
consumers' minds. Brand identity is distinct from brand image. Brand is a promise and experience which create recall value
in the mind of consumers!
Dr. Verghese Kurien Founder of Amul Brand Revenue (US$5.4 billion, 2019–2020) : Brand is not advertising brand is an
experience, not only faith a blind faith, and loyalty, He started the company with a mission to get the blind faith same as
religion. Brand is for me, my interest, will never cheat, will never harm and will be forever with me.

10. Social Media Channels
Website / Apps
Google ID
Google my business
Facebook
Facebook Pages
Facebook Groups
Instagram
Twitter
Pinterest
Linkedin
Whatsapp
You Tube
Quora
Reddit
Blogger
WordPress

11. Social Media Management Tool
Hootsuite / buffer allows you to manage so many different social networks:
Twitter
Facebook Pages
LinkedIn Pages
Instagram
WordPress blogs
Vimeo, Tumblr, Evernote, MailChimp, Slideshare (via 3rd party apps)
Many more!
You can also download the whole presentation from the link in the description 