Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
YOUR LOGO 
DIGITAL PR 
REPORT 2014 
#PRCADIGITAL 
Danny Whatmough 
CMPRCA, Head of Digital, Consumer UK & EMEA, 
Weber Sha...
YOUR LOGO 
METHODOLOGY 
• YouGov partnered with PRCA to survey 228 agency and in-house 
PR professionals 
• Across busines...
YOUR LOGO 
DIGITAL BUDGETS ON THE RISE 
44% 
Of organisations only spend 1-10% of their 
marketing budget on digital / soc...
AGENCY DIGITAL REVENUES RISING 
11-20% Most frequently (32%), agencies take this 
YOUR LOGO 
percentage of their revenues ...
YOUR LOGO 
WHY GO ONLINE? 
The leading motivation for 
companies to take on social 
media is for general marketing, 
brand...
YOUR LOGO 
CHANGING ACTIVITIES IN-HOUSE 
81% 
Of organisations agree that in-house comms 
team is the first choice to deli...
YOUR LOGO 
AGENCY OFFERINGS VS IN-HOUSE NEEDS 
120% 
100% 
80% 
60% 
40% 
20% 
0% 
In-house expectations from 
agencies 
C...
YOUR LOGO 
CHANGING ROLE OF PR AGENCIES 
Key areas of support sought from PR agencies are content creation 
(58%), blogger...
YOUR LOGO 
PR AGENCIES MOVING INTO PAID 
Growth in investment in online 
advertising/PPC in-house (56% to 68%) in 
+12% on...
YOUR LOGO 
WHY ARE YOU NOT USING DIGITAL MORE? 
0% 10% 20% 30% 40% 50% 60% 
Lack of staff/ budget to manage social platfor...
YOUR LOGO 
MEASUREMENT 
71% 
64% 
In-house confidence that they can measure ROI of 
traditional PR 
In-house confidence th...
YOUR LOGO 
DIVERSIFICATION OF CHANNELS 
Twitter ranks highest in campaign usage (98%), then LinkedIn (89%), 
then blogs (8...
AGENCY SKILLS 
69% Get their social media education from expert blogs 
Agency people who state the proportion of digital 
...
YOUR LOGO 
DIGITAL PR REPORT 2014 
PANEL DISCUSSION 
CHAIRED BY ARUN SUDHAMAN, EDITOR-IN-CHIEF, HOLMES REPORT 
Simon Shaw ...
Upcoming SlideShare
Loading in …5
×

PRCA Digital PR Report 2014

3,296 views

Published on

Published in: Marketing
  • Take the highest paid surveys! ✄✄✄ https://dwz1.cc/EWG1lhe4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Easy and hassle free way to make money online! I have just registered with this site and straight away I was making money! It doesn't get any better than this. Thank you for taking out all the hassle and making money answering surveys as easy as possible even for non-techie guys like me! ■■■ http://t.cn/AieXAuZz
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

PRCA Digital PR Report 2014

  1. 1. YOUR LOGO DIGITAL PR REPORT 2014 #PRCADIGITAL Danny Whatmough CMPRCA, Head of Digital, Consumer UK & EMEA, Weber Shandwick, and PRCA Digital Group Chairman
  2. 2. YOUR LOGO METHODOLOGY • YouGov partnered with PRCA to survey 228 agency and in-house PR professionals • Across business services, finance & banking, technology & telecoms, charities & NGOs, Government and other sectors • In-house respondents include directors of marketing/comms, heads of marketing/comms, head of press/PR • Agency respondents include CEOs, MDs, Partners and Directors
  3. 3. YOUR LOGO DIGITAL BUDGETS ON THE RISE 44% Of organisations only spend 1-10% of their marketing budget on digital / social media, with the next biggest being 11-20% and 21- 30% 62% Of organisations report digital/social media budgets have risen in last 12 months 62% Expect digital/social media budgets to rise in next 12 months
  4. 4. AGENCY DIGITAL REVENUES RISING 11-20% Most frequently (32%), agencies take this YOUR LOGO percentage of their revenues from digital/social 21-30% 25% expect the percentage of digital revenues to rise to this figure in 12 months’ time
  5. 5. YOUR LOGO WHY GO ONLINE? The leading motivation for companies to take on social media is for general marketing, brand awareness and reach purposes, at 87% This is followed by using it as a customer service platform, at 51%
  6. 6. YOUR LOGO CHANGING ACTIVITIES IN-HOUSE 81% Of organisations agree that in-house comms team is the first choice to deliver digital/social media strategy 74% Respondents agree that the PR/comms dept is first choice to deliver digital tactical execution However, big rise in dedicated social media teams overseeing Facebook (36%), Twitter (33%), blogs (18%), content (28%) over agencies or comms departments
  7. 7. YOUR LOGO AGENCY OFFERINGS VS IN-HOUSE NEEDS 120% 100% 80% 60% 40% 20% 0% In-house expectations from agencies Current agency services
  8. 8. YOUR LOGO CHANGING ROLE OF PR AGENCIES Key areas of support sought from PR agencies are content creation (58%), blogger outreach (53%) and digital crisis management (48%) +13% Growth in firms not using PR agencies to help with digital/social tactical work over last 12 months (5% to 18%) +16% Growth in demand for online reputation management services from agencies over last 12 months (9% to 25%)
  9. 9. YOUR LOGO PR AGENCIES MOVING INTO PAID Growth in investment in online advertising/PPC in-house (56% to 68%) in +12% one year Expected growth in planned offering of online advertising / PPC at agencies (50% to 72%) in next five years +22% 47% Of agencies will boost posts with paid media as a response to changes to Facebook - others (42%) will use other networks more, or change current strategy (33%).
  10. 10. YOUR LOGO WHY ARE YOU NOT USING DIGITAL MORE? 0% 10% 20% 30% 40% 50% 60% Lack of staff/ budget to manage social platforms or digital We don't feel we need to use digital more than we do The board do not understand the need for it
  11. 11. YOUR LOGO MEASUREMENT 71% 64% In-house confidence that they can measure ROI of traditional PR In-house confidence that they can measure ROI of digital / social media PR activities
  12. 12. YOUR LOGO DIVERSIFICATION OF CHANNELS Twitter ranks highest in campaign usage (98%), then LinkedIn (89%), then blogs (88%) Expected growth in usage of Google+ (78%), Instagram (72%), and Pinterest (63%) over next 12 months
  13. 13. AGENCY SKILLS 69% Get their social media education from expert blogs Agency people who state the proportion of digital YOUR LOGO 70% training they receive is small to moderate Biggest training requirements are for SEO (49%), online advertising/PPC (42%) and web design and build (25%)
  14. 14. YOUR LOGO DIGITAL PR REPORT 2014 PANEL DISCUSSION CHAIRED BY ARUN SUDHAMAN, EDITOR-IN-CHIEF, HOLMES REPORT Simon Shaw H+K STRATEGIES Vikki Morgan THINGS WITH WINGS Jon Silk BITE

×