Stephanie Bernstein worked as the Social Media Marketing Coordinator for Student Affairs Marketing during the 2015-2016 school year. She managed social media accounts for the Norris Center and Smart Dillo on Facebook, Twitter, Snapchat, and Instagram. In 2016, she implemented a Snapchat marketing campaign that grew the Norris Center's Snapchat following by over 100 users. Working for Student Affairs Marketing provided real-world experience in social media management, marketing analytics, communication strategies, and project implementation. She also learned valuable skills like teamwork, time management, and responsibility.
3. Facebook Terminology
• Reach: the number of users who viewed
the post in their newsfeeds
• Engagement: the number of users who
clicked to expand the post, liked or
commented
4. Snapchat
Content Customization:
- Witty captions
- Geofilters
- Weather, locations,
events, etc.
à In 2016, Snapchat following
grew by 100+ users by
implementing Snapcode
marketing campaign around
Norris Center.
Snapcode: other
users can scan this
image on the app or
printed to follow the
account
5. ListServs
Goal: Address the student
body in a casual,
informative and relatable
way
Pop culture reference
Total Opens
6. We decided to come up with
an April Fools’ joke…
“Swimming Pool to
Open on Norris
East Lawn”
7. Final Note:
Student Affairs Marketing has given me so much real-
world work experience. I’ve learned valuable skills in
social media management, marketing analytics,
communication strategies and project implementation.
But more importantly, I’ve learned teamwork, time
management and responsibility. I’ve found a team of
creative, talented, hilarious individuals who make me
excited to walk into my work-study job each day.
I’m grateful for the opportunity to have joined the SAM
FAM this year, and look forward to more laughs,
memories and accomplishments with the team.
Stephanie Bernstein
