Philippe Fass/Happiness

1. HAPPINESS IDEAS FOR
$ALE

2. SINGULARITY UNIVERSITY
GOOGLErs

3. SINGULARITY IS GETTING
CLOSER (RAY KURZWEIL)

4. WHAT IS TODAY’S
MOST USED WORD
IN THE ADVERTISING
INDUSTRY ?

5. WHAT IS TODAY’S
MOST USED WORD
IN THE ADVERTISING
INDUSTRY ?
BUSINESS
MODEL

6. SINGULARITY
(RAY KURZWEIL)

7. WE RESEARCHED AND
DEVELOPED IT

8. WITH A NEW VISION

9. IF WE CAN IMAGINE IT,
WE CAN
CREATE IT.

10. IF WE CAN IMAGINE IT,
WE CAN
Cü TROP TEIMAE FTORE CR EIATTIV.E BRAINS

11. IF WE CAN IMAGINE IT,
WE CAN
Cü TROP TEIMAE FTORE CR EIATTIV.E BRAINS
ü YOUR CREATIVITY AND
IMAGINATION =
NEW CURRENCY = NEW
BUSINESS MODEL

12. IF WE CAN IMAGINE IT,
WE CAN
CREATE IT.
ü TOP TIME FOR CREATIVE BRAINS
ü YOUR CREATIVITY AND
IMAGINATION =
NEW CURRENCY = NEW
BUSINESS MODEL
ü BEYOND CREATING 360° ADS

13. SEIZE IT
CLIENT R&D RESOURCES
REDUCE

14. GRAB IT
MARKETING DEPARTMENTS:
UNDERSTAFFED AND
OVERWORKED

15. CONVERT IT
deal with clients
Keep the licence-rights on some
‘outside’ experimental ideas
Client investment = out of pocket costs
Agency investment = hours

16. DO IT
THERE IS NO BETTER PARTNER
THAN THE COMMUNICATION
PARTNER FOR PR&D

17. DO IT
YOU ARE THE PARTNER

18. DO IT
YOU ARE THE PARTNER
ü FIND THE CONCEPT

19. DO IT
YOU ARE THE PARTNER
ü FIND THE CONCEPT
ü BRING IT OUT AS A
PROTOTYPE

20. DO IT
YOU ARE THE PARTNER
ü FIND THE CONCEPT
ü BRING IT OUT AS A
PROTOTYPE
ü Test it WITHIN THE ONLINE
COMMUNITIES

21. DO IT
YOU ARE THE PARTNER
ü FIND THE CONCEPT
ü BRING IT OUT AS A
PROTOTYPE
ü Test it WITHIN THE ONLINE
COMMUNITIES
ü IF SUCCESS, HAVE IT
DEVELOPED FOR MASS-DISTRIBUTION

22. PR&D IT
BY COMBINING ALL THESE
VALUE
ADDING SKILLS, YOU CREATE
A NEW AND UNIQUE REASON
TO EXIST FOR CLIENTS.

23. MONETIZE
IT
ONCE THE PROTOTYPE
IS PRODUCED IN MILLIONS OF
CARS, TREES, COUNTRIES,
DOORS...

24. ART IS MOTION
NOW IN 1 Lexus.
TOMORROW IN ALL LEXUS CARS.

26. THE NIGHT OF THE REAL
WOLVES
ERISTOFF
FROM LOCAL TO GLOBAL

28. KEYSAVE
FOR DVV IN BELGIUM.
FOR SALE FOR OTHER COUNTRIES
AND FOR OTHER ORGANIZATIONS.

30. GIVE YOUR CALORIES
CREATED FOR ACTION AGAINST HUNGER IN THE
USA.
OPEN TO OTHER COUNTRIES and ORGANIZATIONS
FIGHTING WORLD HUNGER.

32. TALKING TREE
FROM TALKING TREE ( for Eos Belgium )
TO TALKING FOREST ( for Spectrum Germany ).

34. let it ring
From a small campaign for parents of road victims
to a national belgian road safety campaign.

36. NIVEA
UV-BALL
SOLD IN FRANCE, BELGIUM AND AT THE HEAD OF SUNCARE IN
GERMANY.
REFUSED BY THE BOARD.

37. Nivea UV Warning

39. IT’S NOT TECHNOLOGY THAT IS HOLDING US
BACK.
IT’S OUR
IMAGINATION.