Virtual strategies - MTO Summit

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Dave Lutz' presentation on Virtual Strategies at MTO Summit Chicago.

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Virtual strategies - MTO Summit

  1. 1. Virtual
Event
Strategies
for
Long‐ Term
Growth
Dave
Lutz
–
Velvet
Chainsaw

  2. 2. ndee Agr eementPre senter Atte
  3. 3. Law Of Two Fee t
  4. 4. xtin g, Typing WelcomeTe
  5. 5. to agree , disagreeS afe space ponder & quest ion 5h"p://www.flickr.com/photos/donsolo/4227378751/sizes/l/

  6. 6. 1 ) Identi fy fivek ey dec isions for a V irtual St rategy. 6
  7. 7. 2) Exploreexamples ofthree type s ofcurrent Vi rtualModels. 7
  8. 8. 3) Discuss ways to b est leverage t hisemergingtechnolog y. 8
  9. 9. Consider rve our memb ers BESTWe sewhen we serve our in dustry first
  10. 10. trat egy Dec ision # 1Virtual S Vertical or Horizontal?
  11. 11. Virtual S trategy De cision #2 Campaign or S tand-Alone Product?
  12. 12. trategy De cision #3Virtual SContent: free, paid or bundled?
  13. 13. g Content Value De termininPeople will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  14. 14. trategy D ecision #4Virtual S Lead Quality Cost Per Lead Buy ing Authority
  15. 15. trategy D ecision #5Virtual SShare Risk orBoot -Strap?
  16. 16. Model #1 – 100% Vi r tual
  17. 17. 4 Marquee, 6 Vendor Content, 10 track sponsors – 27 Exhibitors
  18. 18. Too Horizontal!
  19. 19. Slides + Audio + no chat = Fail
  20. 20. Virtual CAN Cannibalize – Pubs w/o Shows
  21. 21. Communities ROCK!
  22. 22. IntegrateSupplierDirectory Learn from Hi-tech
  23. 23. Model #2 – Complim entar y Show Pre-View AfterGlow
  24. 24. 365 DayShow?
  25. 25. Extend LifeDrip Re lease of Content
  26. 26. brid/Sim ulcastM odel #3 – Hy hibitor rganize r or Ex Offer ed by O
  27. 27. Immersive Video + Slide + Chat
  28. 28. 17,000 registrants, Booth Magnet
  29. 29. Virtual Show Daily
  30. 30. •  PCMA Good Morning America!
  31. 31. Video Co-Op
  32. 32. Virtual Booth Demo
  33. 33. Put the Kidsin the show!
  34. 34. te P odsSa telli
  35. 35. Thank you for your time

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