Presentation Greenwashing

Greenwashing What? Why? Why not? And how to avoid it

Why does greenwashing happen?

It depends on how you look at it, But reasons are positive

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“ Green is a new sort of ‘ good manners’”

“ Green is fashionable, delivers cool and social status”

There is greenwashing, because we’ve passed a tipping point. Which is good

Isn’t this how you would think of advertising milk?

The risk is that same can happen with greenvertising. Sometimes we cannot blame ourselves Making things look nice is our nature

Why all the fuss? Why is that so bad?

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2 ways you can avoid greenwashing

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1 The sin of suggestive pictures: ,[object Object],[object Object]

2 The sin of the hidden trade off: ,[object Object]

3 The sin of no proof ,[object Object],[object Object]

4 The sin of vagueness ,[object Object],[object Object]

5 The sin of irrelevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6 The sin of lesser of two evils ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 The sin of fibbing ,[object Object],[object Object],[object Object]

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