Stayful - Why Mobile Matters
•Download as PPT, PDF•
0 likes•191 views
Stayful's Eye for Travel conference presentation on Mobile Capabilities and how they relate to the hotel experience
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to Stayful - Why Mobile Matters
Similar to Stayful - Why Mobile Matters (20)
Recently uploaded
Recently uploaded (20)
Stayful - Why Mobile Matters
- 2. Why Mobile MattersRoberta Seiler – VP Marketing & Sales – Stayful
- 3. 3Why Mobile Matters Smartphones will be the dominant purchase devices going forward with 12% growth on iPhone transactions. What do you expect from your mobile experience?
- 4. 4 Existing Customer Identify your core customer and get them hooked Prospect CustomerAcquisition Conversion Why Mobile Matters
- 5. 5 In 2016 half of all sales will involve using more than 1 device Multi-device decisions lead to conversion 0 20 40 60 80 100 120 140 160 6am 12pm 6pm 12am Smartphone Tablet Desktop Why Mobile Matters
- 6. 6 • Your mobile website is probably worse than you think • Your first goal should be a friction-free experience • Mobile needs to be Are you proud of your mobile web experience? Why Mobile Matters
- 7. 7 Look at me now! Promote your own promotions with full size overlays to match your other branding campaigns. Seek out brand relevant partners in distribution to support your efforts Make sure multi-device campaigns synchronize Why Mobile Matters
- 8. 8 So how do we get more guests? Standard Campaigns focus on longer lead-time action and browsers. Last minute campaigns drive occupancy and encourage flash decision-making. Key to success: Guide users to a personalized, relevant offer Why Mobile Matters
- 9. 9 Business travelers: The Road Warriors “Bleisure” Trips are the best way to encourage longer stays Know your customer Millennials: The Tech Masters This demographic expects everything on-demand Families: The Big Packers Offer them solutions to help their routines blend with your amenities Tourism: The “Wow”ers They need a map and a purpose. Your neighborhood secrets are what make their stays better. Why Mobile Matters
- 10. 10 1.mCommerce will exceed 50% of online transactions 2.Apps will become the preferred platform for travelers to book and enhance their travel experiences 3.Research will be done on multiple devices Mobile Predictions
- 11. Thank you Roberta Seiler – VP Marketing & Sales – Stayful
Editor's Notes
- There are many signals indicating that mobile bookings are tilting toward the day when they might reflect today’s desktop patterns. In the Q3 2014 Expedia reported that 20% of room night bookings were taking place on a mobile device across their various global brands. TripAdvisor learned that nearly 50% of their users visit then through Tablet and smartphones. There is a sustainable trend toward consumer engagement on mobile devices.
- Skift recently did a survey asking the 3,300 people over 25 years of age if they had used a smartphone to book travel in the past year. Almost 20% of them used it to book travel. Of those who booked, half admitted to booking more than one week out, the other half claim to book some last minute accommodations and some more advanced purchases. At Stayful we focus on booking travel within the next 30 days which aligns well with serving this type of traveler. Hotels need to identify their core customer through their booking patterns and find new customers through the channels where they want to shop. Conversion happens when the traveler is satisfied with their choice and booking is made simple. Be simple in every platform.
- Decisions are no longer made on just one device. 39% of consumers browse online but purchase on a mobile device. Some folks may look at their data and think they got a “magic sale” – Literally a consumer who came out of nowhere and went right ahead to transact. There are no magic sales, this is a typical pattern where consumers browse elsewhere and purchase where and when it is convenient to them.
- Did you know that 70% of all emails are received on a mobile device? 91% people check emails on smart phones. What happens when they click through? Are you proud of your mobile web experience? Show of hands Hotels need to be ready for mobile. There is a difference between being ready and being prepared. Customers are learning about you and making opinions the moment they engage with your brand on any platform. Here is a good example of The Standard Hotels taking control of their mobile web experience by making it easy to transact. Sixty Hotels offers a 10% discount for folks who book on mobile. Only visible if you search for the hotels on your mobile device. You can be creative on mobile making it easy for customers to act now. Make sure that your key words – your name, is not coming up as a search word promoting another selling channel. Mobile needs to be at the core of your marketing strategy for the next 3 years.
- As you just learned, promoting your app or any app affiliation on your mobile site is very encouraging. Many big brands have the money and resources to create mobile products, but what if you are a boutique or independent hotel? At Stayful we only work with these indie hotels and many of them are promoted on our app and presented beautifully. If you are not ready for your own App, partner with a company that shares your values and drive the consumer to experience your hotel through that channel. Maintain a synchronized message across all platforms
- Mobile search can drive both last minute and long-lead customers to your site. Spend time merchandising opportunities to lure in travelers with relevant offers.
- Personalized offers make all these characters feel special and connected with your brand. As you think about how to grow and improve your mobile experience, think about all the people you want to serve. In General, travel is behind the curve on transactions booked on mobile right now. But other shopping industries are growing fast. By the end of this year, US Mobile eCommerce will have a market share of 33% - Japan is the leader with 66% projected by year end. Why is this good for us in the hotel business? By the time we catch up there will be good data on who the shoppers are allowing you to pinpoint offers to them that are relevant. You need to be prepared.
- mCommerce will exceed 50% of online transactions Apps will become the preferred platform for travelers to book, pay and enhance their travel experiences: With tools like Apple Pay and google Wallet, Travelers have excellent tools and options to make on property transactions easier. You just need to integrate them into your hotels. Research will be done on multiple devices: Everyone is gadget happy and we have plenty of these. With the Addition of the Apple Watch, that will add yet another cool device to keep us better informed and making better choices. Smartphones will dominate Tablets in mCommerce Travelers will expect keyless check-in, mobile amenities and efficiency in their travel Apps. If you remember nothing else from this presentation, please remember that your every goal on mobile should lead back to Efficiency. Thank you