Mobile Marketing Small Business Presentation - Chaosmap.com

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Learn more about mobile marketing strategies and case studies for small business. SMS, QR Codes, Appointment reminders and background on the Mobile Marketing Revolution.

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Mobile Marketing Small Business Presentation - Chaosmap.com

  1. 1. 1 Mobile Marketing Solutions Search + Marketing: Mobile Applications www.chaosmap.com
  2. 2. 2 Company Background Search + Marketing  Established in 2006  Location in Manhattan Beach  Fast Growing  Fortune 100/500 Customers  Top Ranked Search Marketing Co.  Consulting & Fulfillment Services Jon Rognerud, Founder  Left Yahoo to start Chaosmap.com  2 Successful books, #1 Best-Seller  1 Patent: Online Customer Support  Bank of America, Charles Schwab  From Norway, Currently Living in L.A.
  3. 3. 3 Growth of Digital Marketing in the USinmillions $3,242 $6,998 $9,150 $11,274 $13,232 $4,896 Source: Forrester, August 2011
  4. 4. 4 Mobile Text Marketing  Proven with open rate, response rate, and brand image  Unlike smartphone apps, text marketing works with everybody Multi-channel Marketing  “Multi-tasking” & “instant” life style  Email became less effective. Mobile and Social are hot. Dual Growth Opportunities
  5. 5. 5 Feeling Squeezed  Large competitors  On-line discount businesses Pressed for New Media  Flyers are old  Email alone became in-effective Limited Staff  Lack of resource & expertise SMB/SME Reality
  6. 6. 6 The Only Alternative: All-In-One Marketing Dead Simple  One user interface for all channels  No need to learn multiple products Does Everything  5 Most Popular Channels  Old (phone) to New (mobile & social) All at 1 Place  One database  One vendor. One price to pay.
  7. 7. Reach ALL Customers Single Integrated Marketing Suite Orchestrated Campaign Works! Why All-In-One? 7
  8. 8. Reach ALL Customers  Email reaches 30%; Mobile Text 25%; Social 20%; etc.  Honoring “preferred channel” for each recipient Why All-In-One? 8
  9. 9. Single Integrated Marketing Suite  All 5 channels for a price of 1  Single integrated dashboard for managing all 5 Why All-In-One? 9
  10. 10. Orchestrated Campaign  Immediate Results  Time the release of various multi-channel messages during campaign  Open rate, response rate, conversion  instant ROI Why All-In-One? 10
  11. 11. 11 A Typical Success Story SMB: Pay for Service in one campaign  Acquire NEW customers by displaying keywords on windows  Bring back REPEAT customers  Generate instant traffic during slow periods Corporations  Interactive and engaging events  Branding support Non-Profits  News, Alerts, Updates  Fun 2-way interactions
  12. 12. Jamba Juice  Keyword Opt-In Increased store traffic by 10%  Immediate impact on boosting sales “XXXXX provides us with the most direct, immediate and affordable way to connect with local residents and quickly build a loyal following” 12 End of summer deal - Buy One Get One-16 ounce smoothie. At the Market Place Jamba only. Offer good until 9/12/11
  13. 13. Mobile Keywords in Action 13
  14. 14. 14 Mobile Keywords in Action
  15. 15. Send Messages Reengage consumers with coupons, offers, and reminders. Jim’s Pizza: Show this text at the register for 25% off your Next order! Expires today! Reply STOP to cancel Sky’s Electronics: Limited time offer! 30% off any big Screen TV today through May 7th. Coupon Code: NXZP Reply STOP to cancel 15
  16. 16. 16 Mobile eCards Send high-impact greetings or coupons to increase likelihood of redemption.
  17. 17. 17 QR Codes
  18. 18. 18 Text-to-Screen Display
  19. 19. 19 Text Appointment Reminders Increase client/patient retention through personalized & automated text reminders.
  20. 20. 20 Voice Broadcast
  21. 21. www.chaosmap.com http://chaosmap.com/services/mobile-marketing/ Take The Mobile Readiness Survey:

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