The document discusses how statisticians can effectively communicate with journalists. It notes that statisticians must understand journalists have different requirements and challenges depending on the media outlet. For print media, statisticians need to provide concise summaries of around 50-450 words that focus on simplification, while for television and online media they may provide longer 500-1200 word stories with an emphasis on visual components like infographics to convey data. The goal is for statisticians to be a helpful public voice rather than just another voice in communicating statistics to different audiences.
IAOS 2018 - How to talk to journalists about statistics? And for which outcome?, A. Barkat
1. The Conference of the International Association for Official Statistics (IAOS 2018) , September 19-21,
2018, Paris
Parallel Sessions 5
How to talk to journalists about statistics? And for which outcome?
Amiram D. Barkat, Globes
5. Old Print World New Digital World
Writing
Requirements
Daily edition Daily edition
Website (digital first)
TV channel
New Media
Alternative News
sources
Other newspapers Other newspapers
Other websites
Other New-media
users
Decision Makers’
channels
The Old media The Old Media
Their own Twitter,
Facebook page
From a Public Voice to
Just Another Voice
