The Art of the Pitch by Henrik Scheel

1. The Art of the Pitch
Henrik Scheel
Founder & CEO
Henrik@startupxp.com

2. Engineer
Innovator
Entrepreneur & Investor
Denmark
USA

6. Entrepreneurs are always pitching

7. 30 sec Elevator pitch
3-5 min Show Pitch
15-20 min Investor Pitch

8. Problem Solution Market Business
The pitch formula
TEAM

12. YOUR
ELEVATOR
PITCH
Be prepared with a punchy, memorable statement about yourself

13. My organization, (name)
is developing (a defined offering)
to help (your targeted audience)
(solve a problem)
(with secret sauce)
Mad Libs for Pitching

17. What makes you smile about your offering?
What are you most proud of?
What is the coolest thing about the work you're doing?

18. PROBLEM
Fall in love with the PROBLEM
..Not your solution!!

19. Listen more than you talk!

20. The power of storytelling
People hate pitches but they love stories
BUILD TENSION

21. A thousand songs in your pocket…
Golden rule: Features tell, Benefits sell!

22. What do funders care about?

23. A good pitch can communicate value in 2-3 minutes
Reid Hoffman
Goal is to build CREDIBILITY so
investors will trust you with their money

24. Integrity
Passion
Experience
Knowledge
Skills
Leadership
Commitment
Vision
Realism
Coachable
10 important traits

25. Elevator Pitch
Your goal is to grab the investor's
attention in the first 10 seconds
so you have their attention for the
next 20 minutes.
Your goal?

28. SMILE J
And be positive!

32. Have a positive self-image

33. What affects the audience?
7
55
38
Words (%)
Voice (%)
Non Verbal (%)

34. Content VS Delivery?

36. StartupExperience.com/PITCH