Superior and differentiated products are key to in-market success. Many companies strive to develop them, very few know how to do it systematically. Innovation Expert Bernd Becker reveals how top performers approach this most important success factor of Innovation enabling them to continuously release successful products to their markets. To view the recorded webinar, please visit https://www.stage-gate.com/blog/superior-products-2/

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Systematically Creating
Superior Products
Bernd Becker
Innovation Expert
bernd.becker@stage-gate.comDisclaimer: This webinar will be recorded and made publicly available.
No participant names or companies will be included in the recording.
Stage-Gate® is a registered trademark of Stage-Gate Inc. © Stage-Gate International www.stage-gate.com
FREE WEBINAR SERIES

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Product Advantage
the Number one Critical Success Drivers For New Product Success
Based on Stage-Gate International’s
continuous NPD Benchmarking Studies of
5,000+ new product launches in 1,500+ firms*
*Studies conducted by co-founders Dr. Robert G. Cooper and Dr. Scott J. Edgett
in collaboration with Product Development Institute, APQC, McMaster University
and Penn State School of Business
Research

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23%
…of worst Businesses
…of top performing Businesses
86%
Offering benefits important to
customers
Impact

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8%
…of worst Businesses
…of top performing Businesses
62%
Offering customers unique
and new benefits
Impact

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19%
…of worst Businesses
…of top performing Businesses
66%
Offering better value for
money to customers
Impact

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15%
…of worst Businesses
…of top performing Businesses
59%
Offering superior products in
meeting customer needs
Impact

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28%
…of worst Businesses
…of top performing Businesses
58%
Offering superior quality
versus competitors
Impact

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Aspects

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... best performers use the Stage-Gate® model
to win at new products
90%use formal Stage-
Gate process
3/4adapt and scale their
process to project risk
3Xtimes more likely to view
process as an enabler
85%Use clear Go/No-
Go Gate criteria
Source: SGI-APQC NPD Research Study 2014-2015
Performance

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Market
Knowledge
Front-End
Front-End Stages
Technical
Knowledge
Evaluative

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Time for your Questions

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