2. • Enhance written publications-newspapers, magazines: Many digital
images are used for specific purposes. The purpose of images being used
in newspapers and magazines are that the publishers purpose is to
inform and to create awareness of the topic or to give information out
to the public. Photographers are involved as the publisher wants the
text as well as the image to come across as entertaining and interpret.
This will help the readers become informed and provided with facts,
statistics, and images backing opinions.
• Market a product-posters: Digital images are used in various posters
worldwide. The photographer will usually include images so the
publisher can make the poster come across as eye-catching and
informative. Poster may be used for a lot of purposes. Usually a poster
will be advertised to market a product in the industry, this means they
will need professionals images from a photographer.
3. • Promote an event-advertisements: Advertisements always have a purpose, also as it
is mostly moving image they make sure they use the product on many platforms. This
leads the director needing professional images from a photographer. These images
may be used across media sectors such as posters, moving image advertisements,
magazines, film trailers etc. Advertising is a medium of information meant to attract
and inform the public about a product, service or business. The purpose of digital
images being used in advertisements is to spread awareness, photographers
purposely used specific images so the audience are clear with the message.
• Generate interest/raise awareness-sports events: In sports events many
photographers are hired to capture rewarding achievements for example the Olympic
games. Photographers get paid a high amount as it is a big event. The directors of
sports events will always need a photographer to capture legendary moments. Also
moving image so it can be put on many platforms, the main platform will be TV.
Charities also include many digital images such as ‘stand up to cancer’ they would
usually be promoted online or TV.
4. • Tell a ‘story’-photojournalism: Many photographers do photojournalism. It is the
practice of communicating news by photographs, especially in magazines. Digital
images are used deliberately in the magazine industry especially when involving
photojournalism as independent photographers produce their own work on social
media links such as Pinterest.
• Increase sales-computer games, music CDs: Photographers used many digital images
to advertise. For example gaming and the music industry have a lot in common. They
both have a professional picture taken from a photographer, this is then edited by
the graphic designer so it can go on the front cover of the game cd or music cd.
