Britannia started as an Indian company but has since expanded overseas to places like the Middle East and Sri Lanka, and exports goods to countries such as the USA, Ghana, Saudi Arabia, and Kuwait. It aims to make biscuits more delightful for customers by focusing on premium and gourmet products for higher margins. Britannia has grown to become a leading food company in India with over Rs. 8500 crores in revenue and delivers products to over half the Indian population through 4.2 million retail outlets across 5 categories.

2. 'Satisfying needs and
wants through an
exchange process'

3.  Market
 Mission
 Money
 Media
 Measurement
 Message

4. Identifying the target audience in all categories

5. Britannia had started selling products in India, but now
it has expanded overseas to places like Middle East and
Sri Lanka.
They have even started to export their goods to places
such as:
1.USA
2.Ghana
3.Saudi Arabia
4.Kuwait
5.Bahrain and some other countries

6. Britannia wants to make biscuits more 'delightful' for
the customers, focusing more on the premium and
gourmet category for higher margins.
Britannia wants to make biscuits more 'delightful' for
the customers, focusing more on the premium and
gourmet category for higher margins.

7. Britannia has been serving the Indian consumer
with a range of fresh, nutritious and flavor-rich
products.
They had a wonderful advertisements to attract
the customers in an innovative way

8. Today, Britannia is a leading food company in
India with over Rs. 8500 cores in revenue,
delivering products in over 5 categories through
4.2 million retail outlets to more than half the
Indian population.
Britannia had concentrated on all customers by
their products and with their price.

9. •It includes how many customers are
willing to buy their products.
•How growth rate of production had
increased