2. TOP 10 TRENDS IN THE FOOD AND BEVERAGE INDUSTRY
Food and beverage has witnessed a healthy growth over
the past couple of years and with this trend there have
been some significant shake-ups.
THE SECTOR HAS MOVED INCREASINGLY FROM IMITATION TO
INNOVATION
New technology is driving products such as bio-hacked foods
which may not sound very appetizing as they are de-composed
and then reconstituted based on artificial intelligence (AI).
3. BLEISURE TRAVELERS & HOTEL WORK SPACES
Working remotely has today become commonplace for many employees and is forecasted to become more than
just a passing trend.
A shift accelerated by the global public health crisis.
unprecedented number of high-profile companies.
with big tech companies like Twitter, Facebook, and Amazon leading the way
4. 2. HOLISTIC HOSPITALITY, HEALTH & WELL-BEING
Preventative medicine and self-care are undisputedly trending right now due to the COVID pandemic.
The wellness industry is transforming into a booming trillion dollar market
Hospitality venues are well positioned to take a large piece of the pie, especially those with existing spa facilities.
Health Diagnostic Technology.
3. DIGITALIZED GUEST EXPERIENCES
Apps are increasingly important in the way hoteliers manage the services they provide to their customers
and can now control many aspects of the guest cycle and experience.
The trend towards digital and contactless services has gained new momentum since 2020.
4. PERSONALIZATION
Today’s guests have grown to expect to be recognized and treated as individuals.
Establishments are going the extra mile to personally greet their guests, while tools such
as Mailchimp and Zoho have made personalized e-mail marketing accessible to the masses, ensuring
highly target audience-specific communications.
Technological platforms such as CRM and CEM use big data to create one-to-one interactions between the guest and
the host at scale.