Company Report for EECS 441. Amazon

1. AMAZON:
A DAY IN A LIFE
RAHUL RAINA

2. WHAT THEY DO?

3. BIG PICTURE
E-Commerce
Consumer Sellers
Web Services
Consumer Enterprise

4. FINANCIALS
WALMART AMAZON

5. FINANCIALS
AMAZON
GOOGLE AMAZON

6. HISTORY
July 1994 - Incorporated
First Sale: "Fluid Concepts & Creative Analogies:
Computer Models of the Fundamental Mechanisms of
Thought”
May 1997 – IPO on Nasdaq
October 2004 - Launched AWS
February 2005 - Launches Amazon Prime
November 2007 - Introduced Kindle
November 2009 - Launches Amazon Basics

7. COMPETITION
Physical World Retailers
Other online e-commerce + mobile e-commerce
Indirect competitors such as media companies and web
portals
Companies that provide IaaS and SaaS
Companies that design, manufacture, market, or sell
digital media devices

8. WHAT’S HOT
Amazon
Fresh
Growth
Amazon
Web
Services
Original
Content
Game
Studios

9. SECRET SAUCE

10. STORY
Data
Driven
Culture
Customer
Obsession
Success