5 Successful Business Stories


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5 Successful Business Stories

  1. 1. Five Successful Online Business Stories Presented By: Asim Muhammad Aslam Ali Irfan Ali 1
  2. 2.  Introduction  History  Product And Services  Success Factors  Questions 2
  3. 3. About E-Commerce  Electronic commerce or E-commerce refers to a wide range of online business activities for product and services.  It also pertains to any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.  E-commerce is usually associated with buying and selling over the internet or conducting any transaction involving the transfer of ownership or right to use goods or services through a computer-mediated network. 3
  4. 4. Major types of E-commerce  Business-to-business (B2B)  Business-to-consumer (B2C)  Business-to-government (B2G)  Consumer-to-consumer (C2C) 4
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  6. 6. Introduction  Amazon.com, Inc. is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States.  It is the world's largest online retailer.  Amazon.com started as an online bookstore , but soon diversified.  The company also produces consumer electronics--notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. 6
  7. 7. History Amazon founder Jeff Bezos  The company was founded in 1994.  Jeff Bezos incorporated the company in July 1994, and the site went online as Amazon.com in 1995.  Amazon was originally founded in Bezos' garage in Bellevue, Washington.  The company began as an online bookstore.  In the first two months of business, Amazon sold to all 50 states and over 45 countries. 7
  8. 8. History (continue)  Within two months, Amazon's sales were up to $20,000/week.  In October 1995, the company announced itself to the public.  Amazon issued its initial public offering of stock on May 15, 1997, trading under the NASDAQ stock exchange symbol AMZN, at a price of US$ 18.00 per share.  In 1999, Time magazine named Bezos the Person of the Year, recognizing the company's success in popularizing online shopping. 8
  9. 9. Products and services  Amazon product lines include books, music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, clothing, industrial & scientific supplies, and groceries.  In November 2007, Amazon launched Amazon Kindle, an e- book reader.  In September 2011, Amazon announced its entry into the tablet computer market by introducing the Kindle Fire, which runs a customized version of the operating system Android. 9
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  11. 11. Success Factors  early well developed strategy which was to provide customer-focused innovation.  Selling of their shares.  Establishment of the executive team.  Lowering prices of their products  Creating new and unique features  Expanded their offers. 11
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  13. 13. Introduction  eBay Inc. is an American multinational internet consumer-to- consumer corporation, headquartered in San Jose, California.  It was founded in 1995, and became a notable success story of the dot-com bubble.  It is now a multi-billion dollar business with operations localized in over thirty countries.  The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.  In addition to its auction-style selling's, the website has since expanded to include "Buy It Now" standard shopping. 13
  14. 14. History Pierre Omidyar  Auction Web was founded in San Jose, California, on September 5, 1995, by French-born Iranian-American computer programmer Pierre Omidyar.  One of the first items sold on eBay was a broken laser pointer for $14.83.  In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products.  The company officially changed the name of its service from AuctionWeb to eBay in September 1997. 14
  15. 15. History (continue)  In 1997, the company received $6.7 million in funding from the venture capital firm Benchmark Capital.  eBay went public on September 21, 1998.  As the company expanded product categories beyond collectibles into almost any saleable item, business grew quickly.  In February 2002, the company purchased IBazar, a similar European auction web site founded in 1993 and then bought PayPal on October 14, 2002.  By early 2008, the company had expanded worldwide, counted hundreds of millions of registered users, 15,000+ employees and revenues of almost $7.7 billion. 15
  16. 16. History (continue)  In late 2009, eBay completed the sale of Skype for $2.75 billion, but will still own 30% equity in the company.  On December 20, 2010, eBay announced its acquisition of a German online shopping club, brands4friends.de, for €150 million ($197 million) to strengthen the company's interests in the fashion industry in Europe. 16
  17. 17. Product And Services  Millions of collectibles, decor, appliances, computers, furnishings, equip ment, domain names, vehicles, and other miscellaneous items are listed, bought, or sold daily on eBay.  In 2006, eBay launched its Business & Industrial category, breaking into the industrial surplus business.  Large international companies, such as IBM, sell their newest products and offer services on eBay using competitive auctions and fixed-priced storefronts.  Separate eBay sites such as eBay US and eBay UK allow the users to trade using the local currency. 17
  18. 18. Success Factors  Feedback  Buyer protection  Bigger Market  Range of items  Competitive Prices 18
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  20. 20. Introduction  It is a privately owned Hangzhou-based family of Internet- based E-Commerce businesses.  It cover business-to-business online marketplaces, retail and payment platforms, shopping search engine and data-centric cloud computing services.  In 2012, two of Alibaba’s portals together handled 1.1 trillion yuan ($170 billion) in sales, more than competitors eBay and Amazon combined.  The company primarily operates in the People’s Republic of China.  The company is estimated to have a valuation between $55 billion to more than $120 billion. 20
  21. 21. History  In December 1998, Jack Ma and other 17 founders released their first online marketplace named "Alibaba Online".  The company began in 1999 with the web domain Alibaba.com a business-to-business portal to connect Chinese manufacturers with overseas buyers.  From 1999 to 2000, Alibaba Group raised a total of US$25 million from Softbank, Goldman Sachs, Fidelity and some other institutions.  In December 2001, Alibaba.com achieved profitability.  In May 2003, Taobao was founded as a consumer e- commerce platform.  In December 2004, Alipay, which started as a service on the Taobao platform, became an independent business. 21
  22. 22. History (continue)  In October 2005, Alibaba Group took over the operation of China Yahoo! as part of its strategic partnership with Yahoo! Inc.  In November, 2007, Alibaba.com successfully listed on the Hong Kong Stock Exchange.  In April 2008, Taobao established Taobao Mall (Tmall.com), a dedicated B2C platform, to complement its C2C marketplace.  In September 2008, Alibaba Group R&D Institute was established.  In September 2009, Alibaba Group established Alibaba Cloud Computing.  In May 2010, Alibaba Group announced a plan to earmark 0.3% of its annual revenues to fund environmental protection initiatives. 22
  23. 23. History (continue)  In October 2010, Taobao beta-launched eTao as an independent shopping search engine.  In June 2011, Alibaba Group reorganized Taobao into three separate companies: Taobao Marketplace, Taobao Mall (Tmall.com) and eTao.  In January 2012, Tmall.com changed its Chinese name as part of a rebranding exercise . 23
  24. 24. Product And Services  centric cloud computing services  online shopping platform  online payment platform  escrow service  essential Internet services 24
  25. 25. Success Factors  Company Name  Online Payment System  Believed that Alibaba is a Small Company 25
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  27. 27. Introduction  OLX is an internet company based in New York City and Buenos Aires, Argentina.  The company offers its services in the United States and internationally.  OLX website hosts free user-generated classified advertisements for urban communities around the world and provides discussion forums sorted by various topics.  OLX, Inc. operates an online classifieds site.  OLX gained prominence upon announcing a partnership with Friendster, the social networking website. 27
  28. 28. History  The company was co-founded in March 2006 by internet entrepreneurs Fabrica Grinda and Alec Oxenford.  OLX is used in over 105 countries in 40 languages.  As of January 2011, OLX is available in 96 countries and 45 languages.  In August 2009, OLX was named a good competitor to Craigslist in the United States.  In December 2009, OLX Inc. was named a rival to Craigslist by Business Week.  In January 2010, OLX was named one of New York City's 10 hottest tech startups. 28
  29. 29. Product and services 29
  30. 30. Success Factors  Easily available products that the customer needs at good cost.  Colorful listings with pictures and videos.  Available in 96 countries and 45 languages. 30
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  32. 32. Introduction  Facebook is an online social networking service.  It was founded in February 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.  The website's membership was initially limited by the founders to Harvard students.  Facebook now allows any users who declare themselves to be at least 13 years old to become registered users of the site.  Facebook has over one billion active users.  According to a May 2011 Consumer Reports survey, there are 7.5 million children under 13 with accounts and 5 million under 10, violating the site's terms of service. 32
  33. 33. History  Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003.  the site was comparable to Hot or Not, and "used photos compiled from the online facebooks of nine houses, placing two next to each other at a time and asking users to choose the 'hotter' person“.  To accomplish this, Zuckerberg hacked into the protected areas of Harvard's computer network.  Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.  The following semester, Zuckerberg began writing code for a new website in January 2004.  On February 4, 2004, Zuckerberg launched "Thefacebook" 33
  34. 34. History (continue)  Six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a social network called HarvardConnection.com  The three later filed a lawsuit against Zuckerberg.  In mid-2004, entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the company's president.  In June 2004, Facebook moved its base of operations to Palo Alto, California.  It received its first investment later that month from PayPal co-founder Peter Thiel. 34
  35. 35. History (continue)  The company dropped The from its name after purchasing the domain name facebook.com in 2005 for $200,000.  Late in 2007, Facebook had 100,000 business pages, allowing companies to attract potential customers and tell about themselves.  These started as group pages.  On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.  In October 2008, Facebook announced that it would set up its international headquarters in Dublin, Ireland.  Facebook's value was $41 billion and it became the third largest U.S. Web company after Google and Amazon. 35
  36. 36. Success Factors  There was a huge market  Privacy  Features and the Experience  socioeconomic motives 36
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