Engaging Public Science Communication
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Becca's talk about engaging the public
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Engaging Public Science Communication
- 1. Engaging the Public Dr Becca Wilson University of Leicester
- 2. Geologist Astrobiologist Atmospheric Scientist Science Communicator Me, Myself and I
- 3. How old is the Earth?
- 4. Earth was created 4.56 billion years ago The oldest rocks on Earth are 3.8 billion years old
- 5. Why are Earth Rocks “too young”?
- 6. Why is the crust moving? Answer: transfer of heat energy
- 7. How to Make a Teabag Fly
- 8. Engagement In Person • Customisable in real time for the audience • Relate to something topical (film, tv, sport etc)
- 9. Engagement In Person • Something to remember visually • Enthusiastic expert on hand • Interactivity • Use all the senses - See the meteorite - Hear the meteor(ite) - Smell the meteorite - Touch the meteorite - DO NOT EAT THE METEORITE!
- 10. Online Engagement • Not possible to get the same level of interactivity as in person • Immersive environment – ability to show places we are not able to visit • Link effectively to social media • Reaches broader and greater audience • Static information and dynamic information
- 11. Successful Online Engagement • Challenge is to engage the audience - memorable visualisation - immersive content - sensational content • Appropriate language • Educational interactivity – Angry Birds • Schools: linking to core topics will reinforce student learning and provide sustained learning
Editor's Notes
- The Earth! What do we know about it?Q: What do you know about the interior of the earth?A: Students should say it’s composed of crust, mantle and core.Q: What is the composition of the core and the mantle? Are they liquid or solid? Refer to temperature and pressure. Why is the core iron and nickel and not a mix of all elements present on earth (differentiation)?Q: why are the oldest rocks on the planet so much younger than the formation age of the planet. A: plate tectonics....surface of Earth has been reqorked so we don’t have any surviving traces of the original Earth formed 4.6Ga.
- The Earth! What do we know about it?Q: What do you know about the interior of the earth?A: Students should say it’s composed of crust, mantle and core.Q: What is the composition of the core and the mantle? Are they liquid or solid? Refer to temperature and pressure. Why is the core iron and nickel and not a mix of all elements present on earth (differentiation)?Q: why are the oldest rocks on the planet so much younger than the formation age of the planet. A: plate tectonics....surface of Earth has been reqorked so we don’t have any surviving traces of the original Earth formed 4.6Ga.
- Q: You’ve all studied plate tectonics in school? Have a close look at this video and see what is factually correct and what is not.A: correct: earth inner structure, solid metal core, continental drift, evolution, core dynamo. etc wrong: no metal outer core, earth interior is far too hot to survive in, giraffes didn’t get long necks because of continental drift! etc