We all know that the British as a nation are avid social media users; “tweeting” this, “liking” that, we are simply a nation that is obsessed with the interconnectivity that Social Media provides us. The question poses itself ….how do we compare to the rest of Europe? Last year We are Social published its “Social Media and mobile report” , which shows how the growing epidemic of social media has affected Europe as a whole.

1. UK leader for Social Media?UK leader for Social Media?

2. We all know that the British as a nation are avid social media users;
“tweeting” this, “liking” that, we are simply a nation that is obsessed with
the interconnectivity that Social Media provides us. The question poses
itself ….how do we compare to the rest of Europe?
We Our Social
“Social Media and mobile report for Europe”

3. Britons spend 4:05 hours behind a digital device per day
In 2014:
- Europe had nearly 300 million active social media users
- The United Kingdom accounting for 36 million of those users.
- Germany which is approximately 40 % larger than Britain has 8
million less social media users and Spain which is double the
size of Britain has 16 Million less users.

4. Social media penetration :
- European average 40%
compared
- The British average which is
17% more
- The highest is Iceland 70%
Britons spend 1.6 hours a day on social media, but Italy
who spend at least two hours a day on Social Media.

5. The prediction of mobile devices to increase to 87% in
2017
Europe's Digital users:
- 295,115,800 Million social media users
- 578 Million mobile users
- 193.8 Million of these are accessing social media through mobile
devices

6. The United Kingdom
- Population of 63,395,574
- 87% social media penetration rate
- 57% using Facebook.
- 62% penetration rate of users accessing social media platforms through
their mobile device
- 1.34 hours a day spent accessing the internet via our mobile devices.

7. 45% of time is spent using social media Apps; showing that once
again we in Britain are Social media savvy.
Social media use break-down:
- 78% have a Facebook account
- 43% have a Twitter account
- 35% have a google+ account
- 21% have a Linkedin account
- 13 % have a Pinterest account
The United Kingdom

8. Germany
- Population of 81,147,265
- 84% social media penetration rate
- 35% using Facebook.
- 133% penetration rate of users accessing social media platforms through
their mobile device
- 1.33 hours a day spent accessing the internet via our mobile devices.

9. 49% of time is spent using social media Apps
Social media use break-down:
- 67% have a Facebook account
- 35% have a google+ account
- 21% have a Twitter account
- 9% have a Myspace account
- 8% have a Studivz account
Germany

10. Spain
- Population of 47,370,542
- 72% social media penetration rate
- 41% using Facebook.
- 118% penetration rate of users accessing social media platforms through
their mobile device
- 1.45 hours a day spent accessing the internet via our mobile devices.

11. 44% of time is spent using social media Apps
Social media use break-down:
- 87% have a Facebook account
- 57% have a google+ account
- 54% have a Twitter account
- 29% have a Tuenti account
- 26% have a Linkedin account
Spain

12. Iceland
- Population of 315,281
- 95% social media penetration rate
- 70% using Facebook.
- 110% penetration rate of users accessing social media platforms through
their mobile device

13. Only 51% of mobile subscriptions have 3G
Mobile statistics:
- 225k active mobile subscriptions
- 71% total population have a mobile subscription
- 116k users social media apps
- 53% penetration rate
Iceland

14. Norway
- Population of 47,722,701
- 95% social media penetration rate
- 41% using Facebook.
- 121% penetration rate of users accessing social media platforms through
their mobile device

15. Norway
Only 51% of mobile subscriptions have 3G
Smartphone usage:
- 68% smartphone penetration of total population
- 84% use their phone to search for local information
- 68% use phones to search for product
- 33% made a purchase through their smartphone

16. Sophie Gladstone-Sutcliffe
Communication Executive
hello@socialsignin.co.uk