This document defines terminology related to page layout and design, including: Grids, margins, columns, titles, headlines, page numbers, and orientation are discussed as the basic building blocks for page layout. Different stylistic choices for typeface, font, and type styles are presented that can provide visual interest and guide the reader through the content. Effective use of white space, rules, and other graphical elements are described to achieve radial or asymmetric optical balance on the page.

1. PAGE LAYOUT AND
DESIGNS:
TERMINOLOGY
By Sophie Baker

2. Grids
Margins
Columns
Dateline
Titles +
Headlines/
Headers
Page Numbers –
For other
articles
Orientation:
Portrait
Grids
Strapline
Rules
White Space
Text
Radical Optical
Balance
Font (Consistent with all
columns)
Typeface – Different to
columns
Type style –
Bold, Light,
Lowercase
Baseline

3. Reverse
Asymmetric
Optical Balance
Margins
Grids
Datelines
Titles +
Headline/
Header
Portrait
Orientation
Strapline
Rules
Blobs and Stars
Text
Fonts
Typeface
Type Styles: Set Left, Uppercase
Type Styles: Centered

4. Margins
Double Page
Spread
Titles +
Headlines/
Header
Portrait
Orientation
Cut-out
Base LineBoarder
Rules
Blobs and Stars
White Space
Page Number Text
Radical Optical
Balance
Typeface
Font
Type Styles: Set
Left, Light,
Lowercase

5. Margins Grids
Double Page Spread
Columns
Portrait
Orientation
Rules
Drop Capitals
Pull Quote
Text
Asymmetric
Optical Balance
Font
Typeface
Type Styles: Set Left and
Italic for, ‘Harry Potter’