1. Soojin An
2700 E. 10th
Street Apt.8 Bloomington, IN 47408
Cell: +1-812-361-5383 / E-mail: soojan@indiana.edu
EDUCATION
Kelley School of Business, Indiana University dual degree Indiana,USA Aug ‘14 – Present
Master of Business Administration (MBA)
• Supply Chain Management Academy
• Participated in Data Analytics Competition by Deloitte for US healthcare system
SKK GSB, Sungkyunkwan Graduate School dual degree Seoul, Korea Aug ‘13 – May ‘14
Master of Global Business Administration (MBA)
• Recipient of admission scholarship from SKK GSB: 50% of total tuition
• GA of marketing professor and TA of management professor
• PR Committee member: issued bi-monthly web magazines and organized alumni network
• Participated in Nespresso Sustainability MBA Challenge 2014 for improving coffee supply chain
Hanyang University Summa cum laude GPA: 4.11 /4.5, 162 credits Seoul, Korea Mar ‘07 – Feb ‘11
Double Major: BS in Information system; BA in Business Administration
• Merit-based scholarship from Samsung Scholarship Committee: 100% of total tuition
• Students’ Team Manager of Volunteer Department; Staff of volunteer group for international students
WORK EXPERIENCE
Cheil WorldWide No.1 advertising agency in Korea Seoul, Korea June ‘14 – Aug ‘14
Connection Planning Team - Samsung Mobile Device global marketing, Intern
• Analyzed national characteristic of top 20 heavy smartphone users and non-smartphone users in order
to understand customers’ behavioral patterns and extract buying trends which support good launching
of clients’ new product
• Analyzed customers’ feedback for Samsung Mobile Devices discovering behavioral trends of
customers who use social media platforms such as Facebook or Instagram; Identifying the advertising
channels that will provide 3x the response rate of the previously selected channels
• Developed strategic marketing plan that outlined collaboration between a beer manufacturer and an
insurance company that would increase sales for both by attracting new, younger customers
BC Card No.1 Credit & Debit card company in Korea Seoul, Korea Jan ‘11 – Jul ‘12
BDM Planning Team - Brand Development Management, Section Chief
• Identified lower performing promotions for 11 banks allowing them to focus only on the most
effective campaigns
• Launched new communication tool on intranet simplifying the interaction with clients reducing
redundancy and errors by 70%
Insights Team - Deploying meaningful market insights with card holders’ big data, Section Chief
• Successfully launched 2 marketing promotions using accelerated data mining and handling big data;
Increasing sales by 10% through promotions during two biggest holidays in Korea (Chuseok, Lunar
New Year) and increasing new membership by 15% through promotion of new mobile card
ACADEMIC WORK EXPERIENCE
Youth marketing group of Korea Yakult Co. Seoul, Korea Aug ‘08 – Oct ‘09
• Developed new marketing strategies by performing market research that identified new popular
beverage products in order to change brand image and target new market segments
Project Manager of Seoul Mate Seoul tour guides Project Jan ‘09 – Dec ‘10
• Organized free tour programs for foreigners who visit Seoul; Planned and developed quality tours
AWARDS
• Participated in 3 business competitions and always ranked within top 3
ADDITIONAL
• Language : Native Korean Speaker, Fluent in English, Chinese Writing (Second-class certified)
• Statistics : Handle big data with SQL, VBA, SPSS
• Finance : Diverse Certificates achieved (AFPK, CDIM, CDIA, CSIA)