Databerg

1. WHATISTHE
VERITAS DATABERG?
METHODOLOGY
THE DATABERG
- Independently conducted survey
- 1,475 respondents in 14 countries, cross-industry
- Primary research on how EMEA organisations hope to
harness the power of information
- Find out how well companies in EMEA understand
their data so they can extract the best value out of it
The study uncovered the phenomenon of the
Databerg and how Dark Data’s ability to elude senior
managers could cost EMEA organisations more than
€784bn by 2020.
THE GROWING DATABERG IS MADE UP OF THREE ELEMENTS:
Business Critical data –
DARK
DATA
54%
TAGGED OR
CLASSIFIED
DATA
CLEAN DATA 14%
ROT DATA 32%
46%
Data
identified as vital to the on-going
operational success of your
organisation which needs to be
protected and proactively managed.
1. Business Critical Data –
Data identified as vital to the
on-going operational success
of your organisation.
2. ROT Data – Data identified as
Redundant, or duplicate data,
Obsolete, no longer having
business value, and Trivial data
with little or no business value.
3. Dark Data – Data whose value
has not yet been identified. It
may include vital Business
Critical data as well as useless
ROT data.

2. HOW TO REDUCE YOUR
CUSTOMER’S DATABERGS
THREEVERITAS
RECOMMENDATIONS
WHATDOYOUNEEDTODOAS
VERITASPARTNER?
PRESENTTHE DATABERG CONCEPT TOYOUR SALESTEAMAND CUSTOMERS
All local findings are available. If you would like to receive data specific
to your country, please ask your Partner Success Manager or visit
http://info.veritas.com/databerg_report
Gain visibility - Identify Dark
Data, expose the risk and
extract valuable information
Illuminating Dark Data Losing the ROT clogging
organisational systems
Encouraging their employees
to proactively maintain and
manage the data vital to
their business
Take action - Increase business
agility by enabling continuity of
service in the cloud
Assume Control – Define
a workable information
governance strategy, sponsored
at C-Level, to encourage
compliant user behaviour
Help Veritas scale our Dark Data
assessment coverage
Embed Databerg-thinking into your
consultancy offerings (Resiliency
Assessment)
Help Veritas become the trusted advisory
in the Information Governance space via
your product sales, technical services
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