1. María del Socorro Maravilla Domínguez.
Roberto Mendiola 3901-304
Tijuana, Baja Cfa.
Cellular Phone: (664) 204-61-78 Home Phone: (664) 6864004
socorro.maravilla@freewayinsurance.com
SUMMARY
- Bilingual Human Resource generalist with over 20 years’ experience in Mexico world class contact
center and manufacturing environment dealing with people from diverse cultures and nationalities.
Perform generalist HR functions, policies and procedures that comply with corporate guidelines and
domestic labor laws. Highly motivated professional with strong background in Employee Relations,
Company’s performance management system, compensation programs, succession planning, benefit
administration, training and onboarding as needed. Fluent in English, Japanese and Spanish.
PROFESSIONAL EXPERIENCE.
Cofounder of Call Center Clúster at Tijuana, Baja California. Vice President
2013 to Date.
Confie Contact Center (Telemarketing and Call Center).
Human Resources Director.
2000 to Date
- Responsible to implement of HR functions, policies and procedures and guidelines for Employee
Relations, Company’s performance management system, compensation programs, succession planning,
benefit administration, training and onboarding as needed.
- Ensure all HR initiatives and goals are met in accordance with Corporate; promote Company’s culture
through Company events; ensure adherence to policies and practices.
- Provides guidance, support and coaching to managers, supervisors and employees on employee
relations issues, and advise Management on proper disciplinary and termination protocol to ensure
consistency.
- Analyze salary and compensation benefits options and cost alternatives for providing employee
benefits; recommend benefits programs and wages strategies to ensure company competitiveness in
the market at the lowest cost and fiscal impact. Work closely with Finance and Accounting to ensure
adherence to laws. Maintain adherence to the budget for the HR function and staff.
- Develop strategies for recruiting large volumes of candidates and retention strategies and those that
reduce turnover; including placement and skill utilization, promotion and internal transfers of
employees.
- Preparation of reports, graphs and numbers that allow analysis of causes, setting strategies and
determining investments or costs for the resolution of all HR issues.
- Develop effective organizational communication channels in order to keep the entire company informed
of changes, modifications or cancellations of policies, procedures and business strategies that impact
the organization.
- Coordinate a massive downsizing project which included laying-off more than 800 employees. This
required thorough analysis of “who”, “when”, “what” and “why”.
- Actively participate in outside human resources committees and industry related groups in the
community.
- Extensive experience in planning development and growth of the workplace in the times and dates
required and under budget. I saved over $ 1’450K dollars in layouts and furniture.
- Coordinated labor force ramp-up from 99 employees up to 1100 employees in twelve months period.
- Extensive experience in the use of federal employment programs, training and education, which allowed
the company received from government up to $ 200K usd, in the past two years and $600K usd during
the previous years (2000-2010; Federal Programs Becate, DHL, Health Fairs, etc.).
- Extensive experience to work and get National Certifications, Empresa Incluyente National Award
“Gilberto Rincón Gallardo”, December 2014.
- Deep experience to make alliances with Federal Government to implement Educational Programs for
employees (INEA) to comply with training requirements by law.
Munekata Mexicana.- Japanese Molding Injection Maquiladora.
Human Resources Manager & Legal Power Attorney Representative.
Medium size company, 600 employees.
1995-2000

2. María del Socorro Maravilla Domínguez.
Roberto Mendiola 3901-304
Tijuana, Baja Cfa.
Cellular Phone: (664) 204-61-78 Home Phone: (664) 6864004
socorro.maravilla@freewayinsurance.com
- Supervision and participation in start-up operations including dealing with government agencies for
permits, licenses, developing policies and procedures, handling labor relations and initial
recruitment of start-up labor force.
- Managed a large recruitment project as a result of transference of new production lines from Japan
to Mexico, which required coordination of many recruiting sources and alliances with technical
schools and dealing with people from diverse culture, nationality and overall, language.
United Parcel Service de Mexico, S.A. (UPS)
Human Resources Regional Coordinator & Legal Power Attorney Representative.
1993-1995
- Ensure all HR initiatives and goals met in accordance with Corporate; promote Company’s culture
through Company events; ensure adherence to policies and practices.
Casio Electromex, S.A. de C.V. (Casio)
Japanese Manufacturing Company.
Human Resources Manager and Legal Power Attorney Representative.
1989-1993.
- Supervision and participation in start-up operations including dealing with government agencies for
permits, licenses, developing policies and procedures, handling labor relations and initial
recruitment of start-up labor force.
- Managed a large recruitment project as a result of transference of new production lines from Japan
to Mexico, which required coordination of many recruiting sources and alliances with technical
schools and dealing with people from diverse culture, nationality and overall, language.
Qualifications.
- Over 20 years of Human Resources experience at a significant managerial (Sr. Manager in a
medium and large manufacturing oriented business) and Director level for a large sized Sales &
Telemarketing Company (Call Center).
- Expertise in labor relations to maintain positive employee relations and union avoidance programs.
- Able to participate in top level decisions and work effectively and harmoniously with all levels of
people in the company as a member of management group.
Personnel Capabilities and Traits.
- Integrity, honesty, judgment, communication skills, dedication and drive to achieve meaningful
results.
- Ability to take a wide angle view of essential elements required of HR; high capability to organize,
delegate, develop, manage and control a number of different activities at the same time.
- Self-starter and innovator with common sense and energy to get things done, and high degree of
sensitivity to the needs of the employees and company.
Educational and Training Background.
- Certified Coach by Cetys; Certified Instructor (Conocer, SEP); Certified as Training Course
Designer (Conocer, SEP)
- University Degree in Law; University Degree in Economy; University Degree in Language &
Literature.
- Master Degree on Methodology on Scientific Research Osaka & Fukuoka, Japan.
- Fluency in Japanese and English.
- Computer Skills: Excel, Word, Power Point, TRESS, etc.
References available upon request.
Available to be relocated in any place.
American or Mexican Payroll.