Introduced in 2012, the Philips Airfryer consumes 80% less oil without compromising on taste. While people knew about the product, not too many people knew about its usage and benefits. The client needed us to spread awareness about the product and familiarize the TG with the usage and benefits of Philips Airfryer.

1. Philips Airfryer - #ServeASurprise
Contest period: 29 Jan to 6 Feb’15

2. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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• To increase awareness about brand’s latest offering- Philips Airfryer and its
superior features
• To promote Philips Airfryer through online contest.
OBJECTIVE

3. IDEA
This Valentine, what favorite fried dish would you serve with
80% less oil? #ServeASurprise

4. How?
Step 1:
Posts/Tweets
on brand
social
platforms.
Step 2: Rope
in the twitter
influencers
for the buzz
creation.
Step 3: Paid
promotions o
n Facebook to
reach to
appropriate
TG
Step 4:
Customized
responses to
increase the
customer
interactions
HOW?

5. • FACEBOOK POSTS

7. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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RESULTS - FACEBOOK/TWITTER STATS
FACEBOOK TWITTER
Total no. of posts/tweets 5 20
Total Response
Likes - 83,666, Comments – 942,
Shares - 489
11,442 (including Retweets/Replies)
Total impressions 27,86,919 22,859,064
Total No. of Likes on posts 85,394 -
Total Reach 21,30,461 1,866,649
Did the hashtag trended? -
Yes! #ServeASurprise trended at
No.3 , 4 and 5 positions for almost
whole day. It also trended in
Canada.
Hashtag - #ServeASurprise

8. Presentation Title | Meeting Stage | Client | 11.11.13 (Edit in root master)
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Trending at Pune
Trending at HyderabadTrending at Chennai Trending at Kolkata Trending at Mumbai
Trending at India Trending at Canada

11. Britannia Good Day contest #ChunkieSurprise was going on Twitter and after noticing our
tremendous engagements they tried to rope in our hashtag BUT we slashed them back with
our witty reply while sharing the ‘Philips Airfryer -Nutty Butter Cookies Recipe Video’ with
them. :D This was appreciated a lot by our crazy fans!!!!!!!!!!!
Fans Appreciation

14. THANK YOU