Social Media Case study by Social Wavelength

2. tells you which is the
in India
’dSabse College 2010

3. tells you which is the
in India
’dSabse College 2010

4. asked the junta to decide the
Sabse ’d College on Facebook!

5. asked the junta to decide the
Sabse ’d College on Facebook!

6. Objective

7. To create a buzz amongst the college
students in India
To increase the interaction on the
Channel ’s Facebook Page

8. ..as a lead-up to India’s Biggest College Fest –
To create a buzz amongst the college
students in India
To increase the interaction on the
Channel ’s Facebook Page

10. where do
you find
all this?

11. College!

12. How would you show your loyalty towards
your Alma Mater?
How would you possibly give back what
your college has given you?
What would you do to make your college
stand out from the rest?

13. ouranswer
to these
questions was

14. … a Channel [v] India initiative

15. Sole Purpose of the Application

16. Sole Purpose of the Application
To find the most ‘d college in India
Out of all the colleges across the country

17. Was it possible to find that
ONE
out of so many?

18. ONE
that stands out from the rest

19. ONE
that stands out from the rest
that has what it takes to be
bloody cool

20. ONE
that stands out from the rest
that has what it takes to be
bloody cool
that could be crowned as
Sabse ‘d College 2010

21. Brainwave

22. With over 16,000 plus colleges spread all across India, the
youth are most passionate about the place they call home -
College!
[v] created a simple voting application where the users had
to LIKE their college and show support
This was a Channel [v] Initiative as a run-up to India’s
biggest Inter-collegiate fest –
The Nokia India Fest 2011 in Goa

23. Application Introduction

24. Find Your
College Here
Hit lllllllllll..
to support
Your College
Application Introduction

25. Hit lllllllllll..
to support
Your College
Oh, and did mention the
gratification of 5 Lakhs for the
winning college?
Find Your
College Here
Application Introduction

26. Add your
College if it’s
not on the list

27. Invite friends to
Your College

28. Check who’s leading the race!

29. Wear your support on your sleeve

30. Winner!

31. Winner!
Rizvi College of Arts,
Science & Commerce
BMS and BMM,
Bandra, Mumbai

32. Winner!
The Principal of Rizvi College receiving the Cheque
of Rs. 5 Lakhs at Nokia India Fest 2011, in Goa!

33. Interpreting the Numbers

34. Interpreting the Numbers Results
Fan base on 12th Dec, 2010 3,43,185
Fan base on 31st Jan, 2011 6,48,079

35. Interpreting the Numbers Results
Fan base on 12th Dec, 2010 3,43,185
Fan base on 31st Jan, 2011 6,48,079
Absolute Growth 3,04,894
Percentage Growth 189 %

36. Interpreting the Numbers Results
Total Number of Impressions
8 Million!
Absolute Growth 3,04,894
Percentage Growth 189 %

37. Interpreting the Numbers Milestones
Application Starts
12th Dec, 2010
28th Dec, 2010
(Second Week)
13th Jan, 2010
(Fourth Week)
Active Users: 60,215
Active Users: 76,376
End of SLC

38. Interpreting the Numbers Milestones
Application Starts
12th Dec, 2010
28th Dec, 2010
(Second Week)
13th Jan, 2010
(Fourth Week)
Active Users: 60,215
Active Users: 76,376
As a matter of fact, owing to tremendous
response we had to upgrade our servers
End of SLC

39. Response

40. Response was tremendous!

41. Response was tremendous!
76000+ Active
Users

42. Testimonials
Passionate collegians, led to a stiff competition with
every collegian wanting their
alma mater to be the
SABSE LIKED COLLEGE IN INDIA

43. We had pre-loaded the Application
with over 2,000 colleges

44. We had pre-loaded the Application
with over 2,000 colleges
Over and above, more 8,000 colleges were
added to the Application by the students

45. This created a buzz on Facebook with a stiff
competition amongst the youth to make their college..
We had pre-loaded the Application
with over 2,000 colleges
Over and above, more 8,000 colleges were
added to the Application by the students

46. This created a buzz on Facebook with a stiff
competition amongst the youth to make their college..
We had pre-loaded the Application
with over 2,000 colleges
Over and above, more 8,000 colleges were
added to the Application by the students

47. THANK
YOU!