2. tells you which is the ’d Sabse College 2010 in India

3. tells you which is the ’d Sabse College 2010 in India

4. asked the junta to decide the Sabse ’d College on Facebook! Is your college the Sabse LIKED College in India?

5. asked the junta to decide the Sabse ’d College on Facebook! Is your college the Sabse LIKED College in India? Across all colleges in India

6. Objective

7. To create a buzz amongst the college students in India To increase the interaction on the Channel ’s Facebook Page

8. To create a buzz amongst the college students in India To increase the interaction on the Channel ’s Facebook Page ..as a lead-up to India’s Biggest College Fest –

9. cutting chai canteen friends vada pav

10. cutting chai canteen where do you find all this? friends vada pav

11. cutting chai canteen friends College! vada pav

12. How would you show your loyalty towards your Alma Mater? How would you possibly give back what your college has given you? What would you do to make your college stand out from the rest?

13. our answer to these questions was

14. … a Channel [v] India initiative

15. Sole Purpose of the Application

16. Sole Purpose of the Application To find the most ‘d college in India Out of all the colleges across the country

17. Was it possible to find that ONE out of so many?

18. ONE that stands out from the rest

19. ONE that stands out from the rest that has what it takes to be bloody cool

20. ONE that stands out from the rest that has what it takes to be bloody cool that could be crowned as Sabse ‘d College 2010

21. Brainwave

22. With over 16,000 plus colleges spread all across India, the youth are most passionate about the place they call home - College! [v] created a simple voting application where the users had to LIKE their college and show support This was a Channel [v]Initiative as a run-up to India’s biggest Inter-collegiate fest – The Nokia India Fest 2011 in Goa

23. Application Introduction

24. Application Introduction Hit lllllllllll.. to support Your College Find Your College Here

25. Application Introduction Hit lllllllllll.. to support Your College Find Your College Here Oh, and did mention the gratificationof 5 Lakhs for the winning college?

26. Add your College if it’s not on the list

27. Invite friends to Your College

28. Check who’s leading the race!

29. Wear your support on your sleeve

30. Winner!

31. Winner! Rizvi College of Arts, Science & Commerce BMS and BMM, Bandra, Mumbai Bloody Cool Winner

32. Winner! The Principal of Rizvi College receiving the Cheque of Rs. 5 Lakhs at Nokia India Fest 2011, in Goa!

33. Interpreting the Numbers

34. Interpreting the Numbers Results Fan base on 12th Dec, 20103,43,185 Fan base on 31st Jan, 2011 6,48,079

35. Interpreting the Numbers Results Fan base on 12th Dec, 20103,43,185 Fan base on 31st Jan, 2011 6,48,079 Absolute Growth3,04,894 Percentage Growth189 %

36. Interpreting the Numbers Results Total Number of Impressions 8 Million! Absolute Growth 3,04,894 Percentage Growth189 %

37. Interpreting the Numbers Milestones Application Starts Active Users: 76,376 28th Dec, 2010 (Second Week) End of SLC 13th Jan, 2010 (Fourth Week) 12th Dec, 2010 Active Users: 60,215

38. Interpreting the Numbers Milestones Application Starts Active Users: 76,376 28th Dec, 2010 (Second Week) End of SLC 13th Jan, 2010 (Fourth Week) 12th Dec, 2010 Active Users: 60,215 As a matter of fact, owing to tremendous response we had to upgrade our servers

39. Response

40. Response was tremendous! 500+ Comments DAILY!

41. Response was tremendous! 500+ Comments DAILY! 76000+ Active Users

42. Testimonials Passionate collegians, led to a stiff competition with every collegian wanting their alma mater to be the SABSE LIKED COLLEGE IN INDIA

43. We had pre-loaded the Application with over 2,000 colleges

44. We had pre-loaded the Application with over 2,000 colleges Over and above, more 8,000 colleges were added to the Application by the students

45. We had pre-loaded the Application with over 2,000 colleges Over and above, more 8,000 colleges were added to the Application by the students This created a buzz on Facebook with a stiff competition amongst the youth to make their college..

46. We had pre-loaded the Application with over 2,000 colleges Over and above, more 8,000 colleges were added to the Application by the students This created a buzz on Facebook with a stiff competition amongst the youth to make their college..

47. THANK YOU!