Social Media Case Study: Cycle Pure Agarbathies

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Trusted Players Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.

The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match. They wanted to get cricket enthusiasts to predict and pray for their trusted player for every match.

In a Span on 14 Days they added more than 9,000 New engaged users on the Facebook Page.

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Social Media Case Study: Cycle Pure Agarbathies

  1. 1. Case Study: Facebook Campaign for Cycle Pure Trusted Player Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
  2. 2. Objectives of the Campaign Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India. •The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match. •We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match. •Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole. 02 Facebook Campaign for Cycle Trusted Player
  3. 3. Cycle Pure Trusted Player - Pre Like This Campaign was from 28th June to 11th July during the Tri- Series between India, West Indies and Sri Lanka. When a New Fan landed on the application, they had to “Like” the Page to Predict and Pray for Cycle Pure Trusted Player of the match to win amazing prizes! 03 Facebook Campaign for Cycle Trusted Player
  4. 4. Cycle Pure Trusted Player - Instructions After liking the page, instructions were shared about how to take part. After allowing the app, the users could predict and pray for the Trusted Player for each match. The ability to predict every match closed 2 hours before the actual match began. 04 Facebook Campaign for Cycle Trusted Player
  5. 5. Cycle Pure Trusted Player - Predict The fan had the ability to predict and pray for The Cycle Trusted Player for any number of players for the matches! They had to submit their Name and Email Id to take part in the contest. Fans could view Prayers by clicking “View Prayers” and even share, comment and like prayers. 05 Facebook Campaign for Cycle Trusted Player
  6. 6. Cycle Pure Trusted Player - View Prayers Fans could view Prayers by others and share it, like it and comment on it. As you can see here, Ravindra Jadeja got a total of 618 Prayers and Predictions! 06 Facebook Campaign for Cycle Trusted Player
  7. 7. Cycle Pure Trusted Player Users had the ability to browse through different players and see how many prayers/predictions they got. They can change the team and see how many prayers team members from Sri Lanka or West Indies got as well. 07 Facebook Campaign for Cycle Trusted Player
  8. 8. Cycle Pure Trusted Player - Thank You After the fan submits his/her prediction, the Thank You page appears. The Fan then has the ability to share his/her prayer, view other prayers and an option to Pray again. 08 Facebook Campaign for Cycle Trusted Player
  9. 9. Frequent Updates & Queries 09 Facebook Campaign for Cycle Trusted Player
  10. 10. Frequent Updates & Queries 10 Facebook Campaign for Cycle Trusted Player
  11. 11. Few pictures from the Venue! 11 Facebook Campaign for Cycle Trusted Player
  12. 12. During the 14 day period, the response was overwhelming. On all parameters the campaign was a success. Few important numbers are given below. Parameter Time period Number No. of New LIKES 14 Days 9,215 NEW Likes in 14 days. From 14,755 to 23,990 likes in 14 Days No. of entries to the contest 14 Days We received 6,299 Prayers in all. No. of Winners 14 Days 301 winners got Cycle Pure Gift Vouchers & Bumper Prize. Total Content impressions 14 Days Over 2.8 million content impressions (Just over 28 Lakh) Cycle Pure Trusted Player - Results 12 Facebook Campaign for Cycle Trusted Player
  13. 13. *In a Span on 14 Days we added more than 9,000 New engaged users on the Facebook Page. 9K+ NEW likes in 14 Days 13 Facebook Campaign for Cycle Trusted Player
  14. 14. Few more interesting numbers Match 1 Match 2 Match 3 Match 4 Match 5 Match 6 Finals Series 145 379 515 712 881 975 1314 1378 Total number of prayers for each match Top 5 players for whom prayers were offered Shikhar Dhawan Virat Kohli Ravindra Jadeja MS Dhoni Chris Gayle 1166 1044 618 535 397 Total number of prayers for each team India Sri Lanka West Indies 4415 961 923 14 Facebook Campaign for Cycle Trusted Player
  15. 15. Thank You! For more details regarding the Cycle Pure Trusted Player campaign for Cycle Pure Agarbathies, write to us at contact@alivenow.in with your queries. Visit us at www.alivenow.in to learn more. 15 Facebook Campaign for Cycle Trusted Player

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