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Social Media Day 2012 – Bangalore

- Organized by Graffiti Collaborative




        #smdayblr
Where did it all start?

 The Plan - A small idea to bring all the social media enthusiasts in Bangalore, India
         under one umbrella to celebrate Social Media Day 2012

 The mediums - All the major social media tools to be used for propagating the event

 Social Networks – Facebook, Instagram, Twitter, Foursquare, Meetup, LinkedIn

 Whole day event? – Yes, started off with a Instawalk in the morning at Cubbon park,
         moved on for a panel discussion with Social Media pundits from the city. A
         pre party with a twisted offer of tweeting to avail a free cocktail and a grand
         party to end the day in a high note with stand up comedy and lots of beer
         games!

 Hashtags for the day - #smdayblr, #smday
The Event page


2000+ invited    200+ going
Graffiti Collaborative Page



       1000+ Fans
       1900+ TAT
3000                          1200

2500                          1000

2000                           800

1500                           600

1000                           400

500                            200

   0                             0
        May        June              May   June
Graffiti Collaborative Page
Graffiti Collaborative Twitter Handle


 200+ mentions
 50+ followers
Instagram

80+ #smdayblr
Photos
20+ participants
#smdayblr




 18000+ impressions
 10000+ accounts reached
 5+ hrs trended No.1 in India
#smdayblr
       9000
       8000
       7000
       6000
                                 18,684 impressions
       5000
       4000
       3000
       2000
       1000
          0
              1 tweet   2-4 tweets     5-7 tweets     8+ tweets




                                                    tweets
                                                    retweets
                                                    replies
#smdayblr tweets
Facebook Viral Reach


6000+ viral reach for posts
5000+ engaged users
           Engaged Users




             Viral Reach




                           0   1000   2000   3000   4000   5000   6000   7000
Facebook Apps


   2 apps
Facebook Apps


200+ active users
120+ votes
Moments captured
Event partners

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Social Media Day Bangalore Case Study #Smdayblr