2. What it is all about?
Lavasa Women’s Drive:
• A signature annual event of Lavasa
• In collaboration with Bombay Times in aid of the Woman’s Cancer Initiative
of Tata Memorial Hospital
• An part of Limca Book of Records in 2011 as the largest car rally in India
• Like every year, about 350 cars started from Mumbai and culminated at
Lavasa
• Women from the cities of Nagpur, Ahmedabad, Bangalore, Chennai, Delhi,
Goa, Hyderabad and Kolkata are invited to represent their cities at the
Women’s Drive
3. Objectives – LWD 2012
Create online buzz before Lavasa Women’s Drive
2012
Invite for registrations and voting via social platforms
Building awareness on cancer through this event
Leverage brand ‘Lavasa’ with Women’s Drive event
5. Got contestants to attend workshops
Blog post on Lavasa Women’s Drive
2012 Pune & Mumbai workshops
Fans were updated live about the
happening at LWD workshops
6. Inviting participation for the drive
Wild Card entry through Facebook
Contest for our fans and a chance for them
to win exciting merchandize EVERYDAY!
7. Vote! Vote! Vote!
Casting your vote is very important
Followers on Twitter asking for votes
8. Preparing contestants for the drive!
Car Order and Time
Sharing some Tips!
Bollywood Tadka Alerts! Exclusive updates
9. The flag off!
We kept our fans updated through out the Lavasa Women’s Drive 2012
10. Drive to Lavasa
Quote Senior VP,
Marketing & Sales
Keeping people
connected with LWD 2012
11. Finally the Destination - Lavasa
Entry of celebrities
Live updates from Lavasa
Quiz on Lavasa to keep the
women drivers engaged
15. Our contestants loved it!
Growth of 1168 to Fanbase
1329 approx daily stories
created
Special LWD
Mugs by fan
Instant Testimonials for
services: 300+
400 women got themselves
checked – Cancer
Awareness