Promote events using twitter

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Promote events using twitter

  1. 1. Promote Events using Twitter Paltweets Community By : Saed Shela @saedshela SharePoint Consultant & Team Leader @BIT
  2. 2. Agenda • Event Activation • Event Activation: Follow • Event Activation: Create • Event Activation: Engage • Event Activation-Feedback
  3. 3. The real-time ability to connect with others and share experiences makes Twitter a great platform for individuals, or companies, to use during a major event Event Activation
  4. 4. Live-Tweeting an event can be used to create a completely new channel of conversation and a way to enhance the physical experience of the event. Event Activation
  5. 5. Combining Twitter with blogs, video and other social media efforts provides more ways to interact with the content and experience you’re creating. Event Activation
  6. 6. Find others who are Tweeting about topics or issues that will be covered at your event. Follow these users, mostly they will help you spread the word Event Activation-Follow
  7. 7. Customize an existing Twitter handle with an event-specific hashtag for a set period of time or create a Twitter handle solely dedicated to that event. Event Activation-Follow
  8. 8. As it approaches, use Search.Twitter or Hashtags.org see what other hashtags (#) are being used around the event you’ll be attending. Use it in every tweet so that your content is easy to find by searchers. Event Activation-Follow
  9. 9. Make sure your Tweets are meaningful - great verbatims, new statistics, or important announcements shared by speakers make for great Tweets. Event Activation-Create
  10. 10. Eyewitness experiences that non-attendees would never know about are also high value. Give people information they can use themselves, or would care to share with others Event Activation-Create
  11. 11. Interacting with other Twitterers who are at or interested in the event is just as important as the live-Tweets that you put out. Tweet and search for other event related tweets to respond to. Event Activation-Engage
  12. 12. Ask your followers questions and answer theirs - there is real value in creating a community around your event coverage, especially since your brand is the reference point Event Activation-Engage
  13. 13. Follow, interact and DM with influential Twitterers who are also interested in the event. They may be more apt to engage multiple times during your event to help build participation and content. Event Activation-Engage
  14. 14. Interacting with other Twitterers who are at or interested in the event is just as important as the live-Tweets that you put out. Tweet and search for other event related tweets to respond to. Event Activation-Engage
  15. 15. Twitter gives event coordinators a valuable opportunity to look back attendees’ candid thoughts. Review tweets marked with your hashtag to see what worked and what didn’t. Event Activation-Feedback
  16. 16. Google Archive Twitter Search Event Activation-Feedback
  17. 17. Use this as an opportunity to improve your next event or connect with people who had further questions Event Activation-Feedback

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