6. Supported by the non- profit organization LYON URBAN DATA,
TUBÀ fosters innovation, incubation and development of urban
services dealing with private and public data.
Données métropolitaines du Grand Lyon
2
0
1
4
+ =
DIGITAL TRANSFORMATION CHALLENGES
#opendata #bigdata #selfdata
#IoT #IA #VR/AR
#ChangeManagement
11. NOMAD COWORKING
START UP COWORKING
+ TUBA’s team (7 project managers)
A 700 m2 « THIRD PLACE » at Part Dieu district (business center of Lyon)
12.
13. DESIGN
SOCIAL
SCIENCES
END-USER APPROACH TO IMPROVE OR DEVELOP DIGITAL SERVICES : « INNOVATION IN ITS USES »
EXPLORATION
PROOF OF CONCEPT
IDEATION SCENARISATION
PROTOTYPE
EXPERIMENTATION
APPROACHESMETHODSRESULTS
14. EXEMPLE : MES INFOS / MY DATA
How self data may change consumers’ life ?
15. EXEMPLE : ELIOM
A co-designers digital service for managing gas consumption.
18. WHAT’S EASY TO DO !
INFORMING INHABITANTS ABOUT ENERGY, TRANSPORT, DATA USES, SOCIAL MEDIA, GENDER EQUALITY, ETC
ASKING PEOPLE ABOUT THEIR OWN DAILY NEEDS
GETTING RESEARCHERS AND COMPANIES INVOLVED INTO PROJECTS
THINKING, MAKING, TESTING, FAILING, AND DOING IT AGAIN UNTIL ANSWERING TO THE NEEDS
MAKING ALL CEO/CTO/CHAIRMAN (ETC) WILLING TO STOP BY TUBÀ FOR A COFFEE (AND CLEAN THEIR OWN CUP)
WHAT’S NOT SO EASY TO DO (BUT WE ARE WORKING HARD ON IT AND WE LIKE IT)
ASKING MANY DIFFERENT PEOPLE FROM DIFFERENT PLACES AND LEVEL OF LIFE ABOUT THEIR OWN DAILY NEEDS
GETTING ALL THE RIGHT STAKEHOLDERS INVOLVED INTO PROJECTS INCLUDING USERS
TAKING DECISION THAT MAKE EVERY OUBLIC AND PRIVATE PARTNERS HAPPY
BREAKING SILOS
CHANGING
19. GOVERNANCE
BOARD OF DIRECTOR : PRIVATE PARTNERS + GREATER LYON
METROPOLE
> MEETING EVERY 2 MONTHS
FOUNDING
ANNUAL MEMBERSHIP FEES FOR THE 11 PRIVATE COMPANIES
(SPENT ON THEIR ROAD MAP = PROJECTS) + SME’s fees
+ EUROPEAN FOUNDS (FEDER) ON TWO PROJECTS
+ TUBA’s benefits from projects with non- members
(+ PUBLIC SUBSIDY IN 2014 TO LAUNCH THE PROJECT)