Evry`U is based on the Social Sciences theory of Social Circles and it allows you to have many online profiles, in parallel, to fit each of your different social roles or personas.

1. 1. Target market
2. Context and the idea of the product
3. Private profiles and public profiles
4. Practical purpose of Evry’U
5. Why Evry’U is different?
6. Competitive overview
7. Quotes
8. FAQ
9. References
10. Contact info
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2. TARGET MARKET - WHO WANTS THIS AND WHY?
Ideally, a single person 18-36,
interested in connecting with real people and
making new friends based on interests and
location, and who's still keen to stay in touch
with friends (s)he already has.
Someone who might also want to
enjoy the fun of flirting and
mobile dating and open up
social possibilities where they can
express their individuality online.
Mobile, where discovery happens.
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3. What app should (s)he use ?
?
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4. PEOPLE YOU
WANT TO KNOW
Although there are many mobile apps,
they are usually too narrow in scope…
CASUAL INTIMATE
RELATIONSHIPS RELATIONSHIPS
PEOPLE YOU KNOW
Evry'U combines these needs into
one social experience!
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5. MOBILE MAKES SOCIAL INTERACTION MORE DYNAMIC…
MORE ON THE GO…
Mobile dating is more “immediate” than online dating and
allows “intuition” and “mystery” to
still play an important role in getting to
know somebody new – it's not about matching!
It's about real people, in real places!
Evry'U is social discovery app for
meeting new people and even flirting .
It makes it easier to break the ice and to
get through the 1st barrier of
connecting with someone new and
do it with less fear of rejection
while keeping a little aura of mystery.
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6. CONTEXT AND THE IDEA OF THE PRODUCT
We are all unique, and we have different
aspects to our identity, our personality.
And although we are unique, we are social beings at heart.
We interact with many different Social Circles.
The nature of our Social connections depends on the types of
relationships within our Social Circles.
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7. But regardless of the type of relationship
we care very much how people see us.
In mobile, your online profile is how people see you.
It is your online identity.
Online profiles can showcase different aspects
of your identity. These online profiles
determine how we relate an the interact with our
Social Circles.
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8. FAMILY
CO-WORKERS
Our private lives include our family,
our friends, our colleagues, our hobby friends...
all grouped into separate Social Circles.
We relate to each one differently.
FACEBOOK
FRIENDS
FamilyU
FACEBOOK FRIENDS
BusinessU
Evry'U allows you to create a different profile
FitnessU
to help you relate and interact in a unique manner
with each of your Social Circles
FacebookU
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9. GOING PUBLIC, DISCOVERING NEW SOCIAL CIRCLES…
But our real life social network is an open and Dynamic process
that yearns to expand its horizons, to discover new people and
create new social circles.
FAMILY A key missing component is…
DISCOVERY… hello!
hello!
CO-WORKERS
FACEBOOK
FRIENDS
FACEBOOK FRIENDS Social Discovery plays an important role in our lives!
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10. PRIVATE PUBLIC
Our real-life social networks can be
FamilyU FlirtyU
divided into two categories of social circles;
Private Circles, people you already know, and BusinessU
FunU
Public Circles, people you meet through discovery.
FitnessU
TennisU
With Evry'U, create any number of
private or public profiles.
FacebookU SocialU
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11. PRIVATE PROFILES ARE FOR ORGANIZING YOUR PRIVATE LIFE.
Evry'U private profiles are for people you already know - such as
family, friends, co-workers, and even your Facebook friends.
These are the people already in your phonebook or contacts lists
because you don't want to miss an opportunity of discovering them nearby
and meeting with them, whether in an airport, a mall, or even a nightclub
– keeping connected is a good thing.
PUBLIC PROFILES ARE FOR SOCIAL DISCOVERY, FOR EXPANDING YOUR NETWORK.
Evry'U public profiles are like mobile identities allowing U the freedom to
re-create yourself for discovering new people nearby.
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12. For example, take Eli...
She is 23 and a student of psychology
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13. She has...
FAMILY
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14. She has...
FAMILY
COLLEGE
FRIENDS
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15. She has...
FAMILY
COLLEGE
FRIENDS
ACQUAINTANCES
ON FACEBOOK
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16. She has...
FAMILY
COLLEGE
FRIENDS
ACQUAINTANCES
ON FACEBOOK CO-WORKERS
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17. ELI IS A DIFFERENT PERSON TO DIFFERENT PEOPLE...
That is why she created different private profiles...
Each profile she created is unique and
it contains different information,
different photo gallery, different chats,
different visitors, different visitor's notes,
even different blocked users lists.
Content in one profile is not visible to
the other profiles, and that is how
she arranged her private life!
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18. But Eli`s social circles are not closed...
FAMILY She want to discover and meet new people.
COLLEGE
FRIENDS
ACQUAINTANCES
ON FACEBOOK CO-WORKERS
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19. That is why she created public profiles!
In social Discovery mode,
parallel profiles help protect your privacy
by limiting the information others can see,
to what you want them to see…
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20. Most unique is that multiple profiles
are created in parallel making it easy
for users to switch from one profile to another,
no need to log-out or re-enter your passwords...
Evry`U, connects U to each of your existing Social Circles
and helps U discover new ones.
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21. WHAT MAKES EVRY`U DIFFERENT...
1. Possibility of creating parallel profiles within one account
2. Every profile contains different:
personal info,
photo gallery,
visitors,
visitors notes,
blocked users list
3. Division of personal and public profiles
4. Real-time display of users location on a map
5. “Hide me” option for additional safety and privacy
6. Advanced chat features - winks, smiles,
pictures and location
7. Extra feature: classifieds with map
8. It`s free.
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22. Quick look at the competitor app WHY EVRY`U IS BETTER
With a good user interface, Badoo is the User interface translates in
popular and it's really focused on a great user experience.
dating. There are many users, so it has
a potential to find someone nearby. Evry'U is for both finding friends and
mobile dating/flirting.
There are no unnecessary features to
clutter the app, but you have to pay for With the “People Around Me” and Map
“superpowers” which really brings it features, users can find flirts, date and
alive. friendship as well and have a separate
profile for each need.
But watch your contacts lists, they
scoop them all out and send annoying Evry'U is not limited if a picture or some
invitations to all your contacts asking detail is missing. It's very user friendly.
them to join.
On the more negative, Badoo is forcing
users to upload about 5 pictures about
themselves before users can view
other users and it's inbox without
having pictures uploaded.
Badoo is also forcing users to upload a
profile picture every time they log-in.
Lastly, Badoo wants to know your
income.
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23. Quick look at the competitor app WHY EVRY`U IS BETTER
Skout is good for flirting and has a good is completely free!
feature in the backstage.
Users can use the application without
But user beware, you have to pay for having to be interrupted by ads or
every step to be useful. The application commercials and without having to
is always prompting users to buy their fork out hard currency to pay for
stuff which is really annoying. Be points – just to see if someone
prepared to pay and pay and pay and viewed their profile.
pay…
It's also cluttered with features, making
it difficult to handle.
When they say “people nearby” they
mean within a country: Germany,
Turkey, Netherlands, Spain, Italy etc.
which is not really nearby… Yet, in
other countries there is nothing, such
as Serbia.
Too many notifications – especially
about spending points to unlock and
view it.
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24. Quick look at the competitor app WHY EVRY`U IS BETTER
SpeedDate is for users to find matches, is not meant to be a
but users complain that the matches “matchmaking” app, there is interest
rarely have anything to do with the based matching for those interested.
registered user. It's not about finding people nearby,
that could be interesting.
It's complicated for new users to
understand as no instructions are Evry'U is also very helpful in walking
provided. You have to figure out how users through the app on a step-by-
the application works by yourself, and step basis when you first log-in with
it's not obvious. very friendly and understandable
tutorials.
SpeedDate Matches: shows every
registered woman in a country, with no
way to filter out those that are not real
matches…
Only has a grid mode while discovering
people showing only a small picture, it
lacks a list view which would include
basic info on each person.
Buttons are way too small for thumbs.
Bottom line, nothing special, nothing
new.
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25. Quick look at the competitor app WHY EVRY`U IS BETTER
Flirtomatic allows users to search for people,
meet new people and play “Look at Me”
Because it's also location based
encounters game. Evry'U allows you to find people on the
map but it also includes an adjustable
But it doesn't have detailed filters and the chat filter for better search results.
feature is very simple without the option to
send pictures or locations.
Yet you can set whatever Discovery range
Users can invite friends via sms, Facebook, you find most useful for U, whether 50m
Twitter and e-mail, and have the ability to link or 5km or 500k, and do it whenever you
their Facebook, Twitter and Foursquare want, it's very dynamic.
profiles to improve their private profiles.
Sometimes however, when log-in with Evry'U chat includes sending locations,
Facebook the app crashes. (too often really). pictures, smiles and wink/flirt.
Most annoying are the Bots!!! Bots are
constantly spamming the mailbox with
ads and commercials.
The colors in the application are ugly in my
opinion, and it is not possible to change theme.
Tiny buttons
Has a notification, when a saved user comes
online, so the phone is ringing when the WiFi
is turned on, I think this is annoying. Of course
it can be turned off, but it is on by default.
The application is slow, even on the hi-end
Nexus S.
Ads everywhere!
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26. Quick look at the competitor app WHY EVRY`U IS BETTER
Jazzed is very popular mostly in the has a quick and easy registration,
United States, but it asks a of the app does not force users to share
frustratingly ton of personal questions anything they don't want to, and they
and information during the setup, and can do it anytime they want.
that step can't be skipped.
Evry'U is for everyone worldwide.
Very match oriented .
Being a user by subscribing only app, it
mean that the user has a higher
probability of finding a date.
Jazzed always asks for the password
while logging in, had to reset multiple
times because I forgot it.
Without the pricy subscription the
application is virtually useless.
Jazzed is for dating or really
matchmaking only, not for friendship.
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27. Quick look at the competitor app WHY EVRY`U IS BETTER
MeetMe shows who's near you and is not just for finding people
ready to chat! But it doesn't have a map who are near you, you can set your
and detailed filters. Users can meet discovery range as wide or as narrow as
new people or make friends only near you wish, even worldwide if that is your
you. thing.
MeetMe was originally “My Yearbook” Evry'U includes detailed filters so you can
easily use our search based on interests.
Too many features which are not really After all, it's more fun to talk to someone
important. who is interested in the same things
you're into…
Basically this is a Facebook knock off if
not rip-off…
Poor Map
Poor Filters
No tools for flirting (winks, flirts,
icebreakers)
No information on user profiles
Really, why?
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28. Quick look at the competitor app WHY EVRY`U IS BETTER
Lovoo is for flirting and meeting new is not just for flirting and meeting
people and is restricted to Germany; it new people, it offers more than that with
doesn't recognize postal codes for other the parallel profiles option.
countries for example.
Users can create many unique public and
The app doesn't have map, but has a private profiles, suitable for each a
flirt radar function with max 400km separate social circle.
distance.
Multiple profiles also help protect your
Best user iterface of all competitors and privacy while you go “social discovering”
is the best looking app I've seen, but it by limiting what users can see… but as
is only for Germany. importantly by letting users see what you
want them to see…
Can't really say bad things about the
app, but the language: some parts are Evry'U icebreakers and winks and help in
written in German, so I can't starting to chat with a new person.
understand what it does.
One to watch!
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29. Quick look at the competitor app WHY EVRY`U IS BETTER
Miumeet can get the job done but is not the
best looking app. It is also not the fastest. is optimized for all new platforms
[android, iPhone and WP7], so it performs
It is cluttered with many unnecessary faster even on most devices without lags
features and remains plagued with many or crashes. Also it looks and feels great.
and ongoing technical issues. Very intuitive Ux.
Miumeet doesn't really feel like an android
app, but rather more like an old flash Evry'U is better from every aspect, design,
application converted to android. speed, look and feel, UI, Ux… there is no
The landscape mode doesn't change the real comparison to be made here. Evry'U
aspect ratio, it stays the same, but if you is the best choice hands down!
have to scroll, it doesn't make sense to use it
that way.
Miumeet is cluttered with useless features
that make it even slower… like “Horoscope”
and “Love calculator”… really, why?
People near my location means “Europe”.
Can't change to country or even City which
would be more useful.
Miumeet is suggesting other free apps time
after time which I'm not interested in - it's a
really annoying feature.
Users can't quit the application with the
hardware back button on their phones, you
have to press the menu button and close it
manually – tricky developers… too bad they
don't understand essentials of good UI or Ux.
One to avoid!
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30. Mark Zuckerberg founder and CEO of Facebook
Zuckerberg,
“ You have one identity. The days of you having a different image
for your work friends or co-workers and for the other people
you know are probably coming to an end pretty quickly …
Having two identities for yourself is an example of a lack of integrity.
But is it really like that ...
John Suler cyberpsychologist
Suler,
“
…in the real world, we adopt different social roles. The way you
behave at work is different than with your family, and different
than with your friends. In an ideal life style, we “create” these
different identities to fit the roles we play, thereby getting the
most of what we need from a certain social environment. What
happens online with one's identity is not very different than
this, for most people.
About flirting and privacy…
“Imagine trying to flirt with someone new and they've already checked your
facebook - now they know everything about you, your family, your friends, your
likes, your dislikes… !” “Are you ready for that?
says Milenko Radic, marketing manager… “There's no privacy left. It's a bit creepy!”
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31. About love in social discovery…
“Love is something that is most often discovered accidentally. It is a
mysterious process of developing chemistry. It's not about
searching on facebook how cool someone looks with his/her friends.
It's about turning a spark into fire.”
says Ramon Martensen, blog writer
“What happens privately in facebook becomes public in facebook?”
“We are on the cusp of Social discovery's true potential… it's all about how
mobile delivers the real world nearby, interactively in real time.
It's the difference between “you've got mail” and “somebody just checked you out”.
You don't just reply, you interact, and when you interact, you create sparks!”
Says Marc Bisnaire, president of SmaartMobile
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32. FAQ
? Another social network… Why should I sign up for it?
Because you want to have fun from your mobile. This is a Social Discovery App to find and
meet new users nearby, or far away, using your mobile. It is to connect to and open the
possibility of meeting new people nearby. You sign up and the discovery begins… and
besides, with our private profiles, it let's you connect to your other social networks too.
? Why should I use location based apps ? I don't want people to know where I am all the time.
Yes, we understand. What’s pretty cool with revealing something about your location is
that you can find other people and they can find you. It makes it easy to meet, whether
for work, family dinner, drinks or dates. With Evry’U, you can set different location
settings for each profile… so family and maybe friends will see your exact location, but your
flirting profile will show you within a radius of 5 km from the club or just somewhere
within your city... it's really up to you and it's pretty easy to change. It’s more fun to let
other people know at least a little about your location such as what neighborhood you're
in... But if you must, you can disappear altogether… but where is the fun in that? After
all, this is a Social Discovery App, not a ghost app.
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33. Parallel profiles are useless and I don't really see the point of selectively sharing. I'm the same
person to everybody!
Do you really act the same with your parents as with your friends? I think not!
We're like a box of chocolates, a lot of different flavors, one for every occasion.
So why not socialize like we live - expressing our individuality according to the situation.
For once, we encourage you to be creative and it won't cost you anything more...
you get to control how different people in your life sees you... the different aspects of the same person.
I hate when they say "free! Free! Free!!!!!!" And it’s not free!!!!
$$$$$ Yup! It happens... but not with us. Our app is 100% free to download and use. You
don't have to pay for any features or actions. Keep your wallet closed and have fun.
A lot of mobile apps are impossible to uninstall...
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34. Of course they are... they don't want you to uninstall or to leave...
and to be perfectly honest, neither do we! But even if it makes us sad,
we're going to let you do it! However, you're always welcome to come back anytime
and if you do leave and delete a profile or your entire account,
you'll have to start over, because we don't keep anything you delete.
There's nobody around to chat with? This is useless!
Yes, this is regrettable situation! But the more friends you invite the more friends those
friends will invite and before you know it, there are a lot of people around. Social discovery
is not new, but it is new to a lot of people around you. Give it a bit of a chance...
it will be worth it.
My daughter is 15, there is no way I want any creep out there to be able to stalk her
through GPS location tracking.
And neither do we. That is why we put some really cool features for "masking" her location.
For each profile she can set different discovery ranges. For example in a public profile, she
could be within a 5km or even a 100km range. But for her private family profile, she could
allow all family members to see exactly where she is.
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35. REFERENCES
(2004) Duyvendak, J. W . en M. Hurenkamp (red. ) Kiezen voorde kudde. Van Gennep: Amsterdam
(1966) Charles Kadushin. The Friends and Supporters of Psychotherapy: On Social Circles is Urban Life ,
American Sociological Association, Washington, DC
(2009) Burch. W. R. Jr. The social circles of leisure: competing explanations, Journal of Leisure Research Vol.
41 No. 3 pp. 313-335
(1911) Jeanne S. Hurlberti, Social Networks, Social Circles, and Job Satisfaction, Sage Jurnals: Work and
Occupations Vol. 18 No. 4 415-430
(2009)Lynne Hamill and Nigel Gilbert, Social Circles: A Simple Structure for Agent-Based Social Network
Models, Journal of Artificial Societies and Social Simulation vol. 12, no. 2 3
http://users.rider.edu/~suler/psycyber/psycyber.html
http://users.rider.edu/~suler/psycyber/identitymanage.html
http://www.slideshare.net/padday/bridging-the-gap-between-our-online-and-offline-social-network
http://www.goodreads.com/quotes/
http://www. evryu. com/blog
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36. https://play.google.com/store/apps/details?id=com.evryu
Available FREE for ANDROID, for iPhone and WP 7 - coming soon!
Screenshot pictures can be found on this URL address:
http://www.evryu.com/screenshots.rar
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