Please come in, find a seat, and buckle up!I’m looking forward to starting this journey with you!
LiveWorkPlay:    a happy   accident!
Social Media? Marketing? Me?            No no no, I work for a charity!The work of charities is change. Change is a market...
People with intellectual disabilitieswill progress as self-advocatesand contributing citizens […]A transformative journey…...
Found               guilty of               a crime               Against               society   Found  guilty of having ...
Social Services                           Social ChangeNot about fixing people with      Exclusion is everyone’s issue  in...
Social Services           A Transformative Journey                                                          Social ChangeD...
This is the model that continues todominate human services despiteoverwhelming evidence that it is moreexpensive and less ...
Help the person but don’t blame them forbarriers they did not create!                           - nickscrusade.com
Communication is what one does with words and what they do to us.                                     — J. Samuel Bois, Th...
When we find oursimilarities, thedifferences can beput into place andwe can push ourrelationships tothe next level…quitesi...
Difference as “Special”          - http://tilltheshortbus.blogspot.com/
80-90% of mothers who receive a pre-nataldiagnosis of Down Syndrome children abort them80% of doctors who have had to comm...
Retreat from the language of justice to the language ofcaring is perhaps the most worrying sign of thecontemporary decaden...
Communication is what one does with words and what they do to us.                                       — J. Samuel Bois, ...
MORE                    Family                    Friends                    Colleagues                    Co-Workers     ...
We don’t want to be the one star in your sky!We want you to have a whole universe of stars!
What is Social Capital?The relationships and friendships that people have in their lives!Research shows Social Capital is ...
He who would be a leader, let him first become a bridgeSocial media can build bridges that ignore the limits of time and s...
Website andPartner Websites
715 Views of Moira and Caroline [So Far]: Important Events AnalyticsSocial media analytics bring surprising levels ofunder...
Expecting a mob of social media supporters to magically appear?                 “Charity begins at home”
Some non-profits may fear that social media resistance is futile…      Those who are in proper mission-oriented focus will...
The practices and attitudes of the non-profitcommunity often alienate potential recruits
WHAT IF THE SOCIAL CHANGE YOU BELIEVE IN LOSES OUT TOANOTHER VIEW BECAUSE YOUR VOICE IS NOT IN THE CONVERSATION?     THE N...
Traditional Media:Not What It Used To Be Background Research  Could Be Wikipedia    The Assignment   Editor Is Watching   ...
Can I easily generate wide interest in the issues that impact thelives of people with intellectual disabilities and their ...
The perfect social media  storm…social capital    paying off (in this case, as actual capital)
Andrea and I are interested in training with a team of    LiveWorkPlay members to participate in this fun eventeither by w...
For some,social media is understoodas a tool, a job, a skill, a choice…For others,social media is understood as the mostpr...
Find out more than you’d ever want to know aboutme including contact info at http://keenan.wellar.ca    You will also find...
Social Media for Social Change: Challenging the Discourse of Disability and Difference
Social Media for Social Change: Challenging the Discourse of Disability and Difference
Social Media for Social Change: Challenging the Discourse of Disability and Difference
Social Media for Social Change: Challenging the Discourse of Disability and Difference
Social Media for Social Change: Challenging the Discourse of Disability and Difference
Social Media for Social Change: Challenging the Discourse of Disability and Difference
Social Media for Social Change: Challenging the Discourse of Disability and Difference
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Social Media for Social Change: Challenging the Discourse of Disability and Difference

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Social Media for Social Change: Challenging the Discourse of Disability and Difference presentation to the annual conference of the College Association for Language and Literacy (CALL) May 25, 2011, Algonquin College, Ottawa, Canada.

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    For some, social media is understood as a tool, a job, a skill, a choice…

    For others, social media is understood as the most profound confluence of human discourse the world has ever seen… - Keenan Wellar, CALL 2011

    When pursuing social change – whether it is a community where everyone belongs, or another desired social transformation – how leaders (both individuals and organizations) choose to understand social media will have profound consequences.
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Social Media for Social Change: Challenging the Discourse of Disability and Difference

  1. 1. Please come in, find a seat, and buckle up!I’m looking forward to starting this journey with you!
  2. 2. LiveWorkPlay: a happy accident!
  3. 3. Social Media? Marketing? Me? No no no, I work for a charity!The work of charities is change. Change is a marketing task!
  4. 4. People with intellectual disabilitieswill progress as self-advocatesand contributing citizens […]A transformative journey…Helping our community welcomepeople with intellectual disabilities tolive, work, and play as valued citizens.A community where everyone belongs.
  5. 5. Found guilty of a crime Against society Found guilty of having anintellectual disability
  6. 6. Social Services Social ChangeNot about fixing people with Exclusion is everyone’s issue intellectual disabilities we must all work to change it Our motivation to transform from social services to social change through citizen engagement, social capital, and community capacity: putting the social in our services! (Or, creating developments in developmental services!)
  7. 7. Social Services A Transformative Journey Social ChangeDecisions = Paid Staff and/or FamilyEducation = Day Program/Special EdRecreation = Segregated ProgramEmployment = Sheltered WorkshopHome = Institutional SettingRelationships = Paid Staff and/or Family TRANSFORMATIONDecisions = Self-DirectedEducation = Learning In CommunityRecreation = Playing In CommunityEmployment = Authentic Work/VolunteerismHome = House or ApartmentRelationships = Family, Friends, Lover, Neighbours - Keenan Wellar Unpaid Support, Paid Support
  8. 8. This is the model that continues todominate human services despiteoverwhelming evidence that it is moreexpensive and less effective… - nickscrusade.com
  9. 9. Help the person but don’t blame them forbarriers they did not create! - nickscrusade.com
  10. 10. Communication is what one does with words and what they do to us. — J. Samuel Bois, The Art of Awareness
  11. 11. When we find oursimilarities, thedifferences can beput into place andwe can push ourrelationships tothe next level…quitesimply similarities canoverride differences.The Essence of InterdependenceAl Condeluci, Ph.D. (1999)
  12. 12. Difference as “Special” - http://tilltheshortbus.blogspot.com/
  13. 13. 80-90% of mothers who receive a pre-nataldiagnosis of Down Syndrome children abort them80% of doctors who have had to communicate apre-natal diagnosis of Down Syndrome admit tohaving no training whatsoever as regards peoplewith intellectual disabilities in society- Canada Down Syndrome Society (CDSS) genocide: the deliberate and systematic extermination of a national, racial, political, or cultural group
  14. 14. Retreat from the language of justice to the language ofcaring is perhaps the most worrying sign of thecontemporary decadence of the language of citizenship.The practice of citizenship is about ensuring everyone theentitlements necessary to the exercise of their liberty…welfare is about rights, not caring, and the history ofcitizenship has been the struggle to make freedom real,not to tie us all in the leading strings of therapeuticgood intentions. - Ignatieff M (1989) "Citizenship and Moral Narcissism" Political Quarterly
  15. 15. Communication is what one does with words and what they do to us. — J. Samuel Bois, The Art of Awareness International Union for Conservation of Nature
  16. 16. MORE Family Friends Colleagues Co-Workers Classmates Neighbours Spouse AS NEEDED Workers Staff Doctor Psychologist Psychiatrist- Julie Kingstone Social Worker
  17. 17. We don’t want to be the one star in your sky!We want you to have a whole universe of stars!
  18. 18. What is Social Capital?The relationships and friendships that people have in their lives!Research shows Social Capital is related to:• Healthfulness Using a simple measurement tool incorporating• Happiness acquaintanceship, friendship, and covenant• Longevity relationships, average Social Capital for people with disabilities is about 30 (150 is typical)• People getting jobs• People finding others to live with• People being more tolerant, respectful, kind, helpful• It leads to people resolving problems more easily• It enhances physiological/psychological functioning• That pro-social behaviors increase - Al Condeluci
  19. 19. He who would be a leader, let him first become a bridgeSocial media can build bridges that ignore the limits of time and space… Done right, it is the Pittsburgh of social capital bridge building!
  20. 20. Website andPartner Websites
  21. 21. 715 Views of Moira and Caroline [So Far]: Important Events AnalyticsSocial media analytics bring surprising levels ofunderstanding and transparency to relationships Who Is Watching?
  22. 22. Expecting a mob of social media supporters to magically appear? “Charity begins at home”
  23. 23. Some non-profits may fear that social media resistance is futile… Those who are in proper mission-oriented focus will understand it as a new universe of opportunities…
  24. 24. The practices and attitudes of the non-profitcommunity often alienate potential recruits
  25. 25. WHAT IF THE SOCIAL CHANGE YOU BELIEVE IN LOSES OUT TOANOTHER VIEW BECAUSE YOUR VOICE IS NOT IN THE CONVERSATION? THE NOTION THAT THE NON-PROFIT COMMUNITY IS A NON-COMPETITIVE COMMUNITY IS BOTH DANGEROUS & FOOLISH
  26. 26. Traditional Media:Not What It Used To Be Background Research Could Be Wikipedia The Assignment Editor Is Watching For Tweets And Facebook Updates The Reporter Has Only Minutes For The StoryYour Target AudienceMight Not Be Watching
  27. 27. Can I easily generate wide interest in the issues that impact thelives of people with intellectual disabilities and their families?After 17 years of trying – and watching others try – that’s a NO.So I find the audience using whatever means necessary.Social Media has opened and continues to open many doors.
  28. 28. The perfect social media storm…social capital paying off (in this case, as actual capital)
  29. 29. Andrea and I are interested in training with a team of LiveWorkPlay members to participate in this fun eventeither by walking or jogging the 2K, 5K, 10K, or half marathon.Social Media “Loss Of Control” Can Be A Great Thing!
  30. 30. For some,social media is understoodas a tool, a job, a skill, a choice…For others,social media is understood as the mostprofound confluence of human discoursethe world has ever seen… - Keenan Wellar, CALL 2011When pursuing social change – whether it is acommunity where everyone belongs, or anotherdesired social transformation – how leaders (bothindividuals and organizations) choose to understandsocial media will have profound consequences.
  31. 31. Find out more than you’d ever want to know aboutme including contact info at http://keenan.wellar.ca You will also find a link to this presentation! If you were upset or otherwise unhappy about this presentation, please let me know. If you benefited in some way, please let the world know!Twitter: @KeenanWellar Facebook: fb.me/kwellar

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