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1. For Swimming Pool Equipment's
Company: ABC Corp.
Action: Long
Current Price: $60.24
Target Price: $80.32 (33% upside)
STOCK PITCH

2. Heaters, Pumps,
Filters, Accessories
Other
Lighting, Electrical &
Plumbing
Parts
Maintenance &
Equipment
Pool
Construction
Materials
Chemicals
12%
13%
16%
19%
22%
10%
8%
US Pool Sales Breakdown
About the Company
2
Value Chain
2,300Industry
Vendor
(Suppliers)
› Major influence on customer product solution
› Product training
› Local service
› Product promotions
› Supply chain management
› Inventory management
› EPA certification
ABCCORP
› Product availability
› Credit
› Sakes/marketing programs
› Business training
› Technical support
› Warranty service
› Specialty Tools
› Value oriented O/S sales force
82,000Dealers
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6%
10%
84%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ABC’s Business Segments
US Pool Products
International Pool Products
Landscape/ irrigation

3. Expense Type Types of Products Sold
Non – Discretionary Parts, Pumps, Filters, Hearers, Lights
Non – Discretionary Pool Equipment & Components
Some Discretionary Cleaners, Chemicals & other Maintenance items
Discretionary
Pool Equipment & Components; Concrete, Plumbing &
Electrical Components
About the Company (contd..)
3
12%
29%
27%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sales Breakdown
Minor Service &
Repair
Replacement &
Refurbishment
Specialty Retail
Pool Construction
While Pool Construction is only 12% of sales, as the installed pool base increases growth in construction will grow non-discretionary cash flows
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4. Industry Overview
4
230
85
55
55
0
50
100
150
200
250
ABC CORP Top 52 Competitors Combind
# of Sales Center
Distributors 1 - 5 center
Distributors 6 - 10 center
Distributors with 10+ Centers
ABC is larger than the top 52
competitors combined
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5. Rebounding housing starts will provide a tailwind for Pool Construction
Thesis: Pent-Up Demand
5
0
20
40
60
80
100
120
140
160
180
200
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
0
5000
10000
15000
20000
25000
30000
Housing Starts vs. In ground Pool Construction
Inground Pool Sales (right Axis) Housing Starts (Left Axis)
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6. Thesis: Migration Trends
6
Diversified Market
› California
› Florida
› Texas
› The South
› Southwest
Non-Seasonal Markets
› Mid Atlantic
› Mid West
› Northeast
› Northwest
Seasonal Markets
South
Northwest
Mid Atlantic
Midwest
Midwest
Arizona
Texas
FL
CA
Nevada
Rocky Mountain
Text Here
Text Here
ABC’s sales are focused in California, Florida, Texas and the South
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70
30
20
10
8
9
5
5
4
4
3
3
2
1

7. Thesis: Weather
7
85
72
108
80
75
89
77
77
48
59
75
59
25
36
37
35
33
21
26
23
18
32
25
29 49
32
36
104
20
22 43
40
70
78
83
90
48
68
106
103
98
100
95
106
88
99
State-wide Temperature Ranks
January December 2017 State-wide Ranks
National Climatic Data Centre/ NESDIS/NOAA
Record
Coldest
Much
Below
Normal
Below
Normal
Near
Normal
Above
Normal
Much
Above
Normal
Record
Warmest
1 = Coldest
119 = Warmest
Temperature
Impacts on ABC Corp
In seasonal areas, weather has large impact on
pool use and pool construction to a lesser extent
Over the last two years, in many states the
temperature has been below historical norms
The weather has negatively impacted industry growth the last two years
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8. Thesis: Advantages Over Competitors
8
ABC has had higher profitability ratios and margins
17.4%
12.2%
10.3%
9.5%
5.9% 5.9%
5.1%
3.3%
0.0%
5.0%
10.0%
15.0%
20.0%
ABC Corp Comp 1 Comp 2 Comp 3 Comp 4 Comp 5 Comp 6 Comp 7
Return on Invested Capital
36.7%
15.4% 15.0% 14.9% 14.7% 13.3%
7.5%
5.1%
0.0%
10.0%
20.0%
30.0%
40.0%
ABC Corp Comp 3 Comp 7 Comp 2 Comp 1 Comp 5 Comp 4 Comp 6
Return on Equity
12.4%
9.1%
7.7%
6.4%
4.7%
3.9%
2.8% 2.7%
0.0%
5.0%
10.0%
15.0%
ABC Corp Comp 1 Comp 3 Comp 2 Comp 5 Comp 4 Comp 6 Comp 7
Return on Assets
14.6%
12.8%
9.4% 8.9% 8.5% 8.2%
7.0%
5.4%
0.0%
5.0%
10.0%
15.0%
20.0%
Comp 5 Comp 3 ABC Corp Comp 1 Comp 2 Comp 7 Comp 4 Comp 6
EBITA Margins
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9. 0%
6% 5%
10%
12%8%
25%
28%
30%
31%
0%
10%
20%
30%
40%
Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
Return on Equity
Comp Avg ABC
0%
5%
6%
7%
8%7%
8% 8%
9%
9%
0%
2%
4%
6%
8%
10%
Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
EBITDA Margins
Comp Avg ABC
Thesis: Advantages Over Competitors (contd..)
9
0%
5% 4%
8%
9%
4%
13% 14%
16% 19%
0%
5%
10%
15%
20%
Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
Return on Invested Capital
Comp Avg ABC
0% 4% 5% 5%
6%
3%
8%
10%
11%
19%
0%
5%
10%
15%
20%
Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
Return on Assets
Comp Avg ABC
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10. Thesis: Advantages Over Competitors (contd..)
10
100 120
100
170
220
250
100
98
140
200
240
250
0
50
100
150
200
250
300
350
Oct - 13 Oct - 14 Oct - 15 Oct - 16 Oct - 17 Oct - 18
Five Year Total Shareholder Return Index
Comp Avg ABC
In Line In Line
Name Market Cap EV Div Yield 1yr Sales Gr ROA ROE ROIC P/E EV/ EBITDA
ABC 2,582.1 2,964.5 1.26% 8.1% 12.4% 36.7% 17.4% 24.98x 14.93x
Comp Average 3,842.4 5,348.9 0.59% 13.7% 5.3% 12.3% 7.4% 24.15x 18.07x
Comp Median 2,020.3 3,812.8 0.45% 6.7% 4.7% 14.7% 5.9% 23.56x 13.72x
Comp 4 1,408.4 1,697.4 0.00% 6.0% 3.9% 7.5% 5.9% 25.04x 12.58x
Comp 3 8,782.0 10435.4 0.00% 32.4% 7.7% 15.4%% 9.5% 23.56x 13.58x
Comp 2 3,555.7 4,179.3 1.20% 6.1% 6.4% 14.9% 10.3% 26.09x 13.72x
Comp 7 1,563.5 3,812.8 0.57% 2.7% 2.7% 15.0% 3.3% 17.03x 27.52x
Comp 6 478.2 567.4 0.00% 2.8% 2.8% 5.1% 5.1% 40.94x 31.96x
Comp 5 9,089.1 14,457.8 0.45% 4.7% 4.7% 13.3% 5.9% 18.55x 15.91x
Comp 1 2,020.3 2,292.5 1.89% 9.1% 9.1% 14.7% 12.2% 17.86x 11.21x
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11. Thesis: Advantages Over Competitors (contd..)
11
Total
Cylical/ Pool
Construction
Annunity/ Pool
Maintenance
2019E EBITA ($MM) $225.60 90.24 135.36
EV/ EBITDA 16.00x 13.00x
EV $3,203.52 $1,443.84 $1,759.68
Less: Debt -391.10 - -
Plus: Cash 14.46 - -
Equity Value 2826.88 - -
Diluted Sh. out 47.53 - -
Implied P/ sh 60.26 - -
Current Price 60.24 - -
Implied Upside $0.02 (3bps!) - -
Based on market estimates, ABC seems to be fairly valued
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12. Thesis: Revenue Model
12
1600 1700
1300
1500
1600
1800
1600
1500
1700
1800
1400 1500
1200
1400
1500
1800
1500 1500 1600
1800
0
500
1000
1500
2000
2500
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Estimated Revenue
Actual Estimated
0%
20%
40%
60%
80%
100%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Estimated Segment
Revenue from Installied Base New Construction
ABC does not break out their sales by segment
To estimate segment specific growth, we created a
regression model with two industry variables
› Industry Pool Construction
› Installed Pool Base
This model fits well and was intuitive, which gave us
confidence in modeling these segments going forward
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13. Thesis: Revenue Model (contd..)
13
Scenario Key Assumptions
All Scenarios
› Gross margin of 29%, inline with recent cycle averages
› Improvement to seasonal markets growth in 2019 due to weather (assumed average)
Baseline
› Housing starts & resulting pool growth on a conservative trend
› Installed pools grow at 3% after starts hit 30 year average in 2027
Bull
› Pent up demand causes acceleration of housing rebound
› Starts grows 16% until hitting 30 year average in 2020
› Installed pools grow at 5% thereafter
Bear
› Housing starts & resulting pool growth flat
› Assumed margins fall to 10 year low
0
1
2
3
4
5
6
7
8
9
Housing Start Projections
Bull
Base
Bear
30 Yr Average
0
1000
2000
3000
4000
5000
6000
7000
8000
Installed Pool Base Market
Bear
Base
Bull
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MM 000s

14. Thesis: Revenue Model (contd..)
14
Growth
Expected
Growth
per Year
Impact to
ABCs
Revenue
Improved Pool
Construction
9% +3.7%
Growth in Seasonal
Growth
4% +1.6%
Pool Maintenance 5.5% +2.8%
Acquisition Growth 2.5% +1.7%
Total Revenue
Growth
+9.8%
Implied Earnings
Growth
+16.9%
Acquisition strategy growth impact assumptions
2011 2012 2013 2014 2015 2016 2017
2018
(Q1 -
Q3)
Base business
(organic) sales
growth rates
-1.0% -9.0%
-1
5.0%
2.0% 10.0% 7.0% 6.0% 5.1%
Total sales growth 1.0% -7.5% -13.7% 4.8% 11.1% 9.0% 6.4% 6.5%
Implied acquired
sales growth
2.0 1.5% 1.3% 2.8% 1.1% 2.0% 0.4% 1.4%
Average acquired
annual sales
growth
1.6% <Management has not indicated any change in acquisition strategy
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15. Thesis: Revenue Model (contd..)
15
Seasonal market sales growth 1.5
Year round market sales growth 10.7%
2016 Revenue 1,954
2017 Revenue 2,080
Revenue from seasonal markets 903
Revenue from year round markets 1,051
2018 Seasonal market growth 5.0%
2018 Year round market growth 8.0%
2018E revenue 2,236
2018 Weather impact -29
2018 Weather normalized sales 2,266
Survey Data
%
response
Bucket LB Bucket UB Avg
4.50% 10% inf 12%
22.70% 5% 10% 8%
22.70% 1% 4% 3%
31.80% 0% 0% 0%
13.60% -1% -1% -3%
Total 95.30%
Non disc impl grw 2.93%
Sales Growth
Above
Gd
Below
Gd
2010 -5.1% 1.4%
2011 -12.0% -8.1%
2012 12.2 -11.8%
2013 -58.1% -27.8%
2014 5.6% 9.2%
2015 -3.5% 9.2%
2016 -3.5% 10.3%
Discretionary business growth
rate
6.0% 6.8% 7.0% 7.5% 8.0% 8.5% 9.0% 9.5% 8.0% 6.5% 5.0% 3.5% 2.0% 2.0%
Non discretionary business
growth rate
3.0% 2.6% 3.5% 4.0% 4.5% 5.0% 5.0% 5.0% 4.5% 4.0% 3.5% 3.0% 3.0% 3.0%
Base business growth rate 10.0% 7.0% 6.5% 5.5% 5.9% 6.4% 6.6% 6.8% 5.9% 5.0% 4.1% 3.2% 2.6% 2.6%
Acquisition growth impact 1.0% 2.0% 0.0% 2.0% 1.6% 1.6% 1.6% 1.% 1.6% 1.6% 1.6% 1.6% 1.6% 1.6%
Weather
Adjustmen
t
1.3%
Total sales growth 11.0% 9.0% 6.5% 7.5% 8.8% 8.0% 8.2% 8.4% 7.5% 6.6% 5.7% 4.8% 4.2% 4.2%
Sales 1,793 1,954 2,080 2,236 2,465 2,662 2,880 3,122 3,357 3,578 3,782 3,964 4,130 4,304
Consesns 2,389
%Diff 3.2%
2015A 2016A 2028A2027A2026A2025A2024A2023A2022A2021A2020A2019A2018A2017A
Non discretionary growth estimates Discretionary business growth estimates Weather Adjustments
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16. Thesis: Free Cash Flow Model Summary
16
Scenario
Price
Target
Implied
Upside
Implied
EV/
EBITDA
Baseline $80.32 +34% 19.3x
Bull $97.65 +61% 22.9x
Bear $56.31 -9% 13.8x
0
5
10
15
20
25
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Historic ABC TTM EV/ EBITDA Multiple
LT avg: 12.4x (12x
baseline used as
terminal multiple)
Bull case $97.65 = 22.9x TTM EV/ EBITDA
Baseline $80.32 = 19.3x TTM EV/ EBITDA
Baseline scenario results in implied EV/EBITDA near high end of historic range
which we believe is justified given where we are in the current pool cycle
The bull case results in an EV/EBITDA well above historic highs, but could be
justified if housing starts return to historic average levels
The bear case is a very conservative estimate where sales, margins and operating
leverage suffer but ABC’s share decline is only a modest -9%
Bear case $56.31
13.8x TTM EV/ EBITDA
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17. Thesis: Free Cash Flow Model Summary (contd..)
17
Cash flow from Operations 127.3 144.3 162.1 189.8 224.5 253.9 280.5 305.7 327.9 347.1
(+) Interest expense a after tax 4.7 4.8 4.9 4.9 5.0 5.1 5.2 5.4 5.5 5.6
(-) Cash flow from investing in
PPE
-32.0 -35.4 -40.9 -45.7 -53.2 -59.7 -64.8 -74.0 -74.3 -80.7
(-) Acquisition, net of cash
acquired
-4.8 -8.4 -8.4 -9.9 -12.6 -15.2 -16.8 -17.8 -18.4 -19.7
Free Cash Flow 95.1 105.3 118.9 137.6 163.7 184.2 202.3 212.4 240.7 252.3
Present Value of FCF 87.8 89.7 92.5 99.8 109.6 113.8 115.4 115.4 116.9 113.1
Total PV FCF (Years 1 – 10) 1,054
Terminal value (12x EV/ EBITDA 2028E 3,103
Implied enterprise value 4,157
Less: current debt -391
Plus: cash 14.5
Implied equity value 3,780
Fully diluted shares outstanding 47.5
Implied price per share $80.32
Implied upside (current price = 59.46) 33.8%
Price Terminal EV/ EBITDA Multiple
WACC
10.0x 11.0x 12.0x 13.0x 14.0x
6.85% $78.67 $84.93 $91.18 $97.44 $103.69
7.35% $75.17 $81.14 $87.11 $93.08 $99.05
7.85% $71.83 $77.53 $83.23 $88.93 $94.63
8.35% $68.66 $74.10 $80.32 $84.98 $90.42
8.85% $65.63 $70.82 $76.02 $81.21 $86.41
9.35% $62.74 $67.70 $72.67 $77.63 $82.59
9.85% $59.99 $64.73 $69.47 $74.21 $78.96
Dec 19 Dec 28Dec 27Dec 26Dec 25Dec 24Dec 23Dec 22Dec 21Dec 20
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18. Risk Mitigation Plan
18
Risk Mitigation
Pool Products are focused by Mass Retailer
ABC carries 170,000 products, which decreases the
attractiveness for a retailer to try to carry a much broader
range of SKUs. Only 17% of small retailers viewed Mass
Retailers as a top risk to their business
Regional distributor expansion
ABC has a history of nationwide distribution; a competitor
will be reluctant to potentially engage in a pricing war with
ABC.
Pool construction may continue to lag
For inground pool construction we are currently at cycle
lows.
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19. 19
Additional Slides

20. About Us
20
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Target Audience
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Premium Services
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Values Client

21. Our Team
21
01.
Name Here
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Designation
02.
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04.
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22. Financial
22
$234 $422
30% 50%
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01 02 03 04

23. Our Target
23
04
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24. Venn
24
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01 02
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25. Idea Generation
25
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26. Thank You
26
Address:
# Street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com