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1. Idea Sources
Launch
Concept
Screening
Idea
Generation Analysis Development
Gate 1 Gate 2 Gate 3 Gate 4 Gate 5
Stage Gate Review Process
Your Company Name

2. Stage Gate Product Innovation Process
WWW.COMPANY.COM 2
Gate 1 Gate 3Gate 2
Stage 1 Stage 2 Stage 3 Stage 5
Gate 4
Stage 4
Gate 5
Scoping Build Business
Case
Development Testing And
Validation
Launch
Idea Screen Go To
Development
Second
Screen
Go To Testing Go To Launch

3. Gate Criteria Must Meet And Should Meet
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MUST MEET
CRITERIA
(Checklist- Yes/No)
• Strategic alignment(fits bu's strategy
• Reasonable likelihood of technical feasibility
• Meets EH and S and legal policies
• Positive return vs. Risk
• No show stoppers (killer variables)
SHOULD MEET
CRITERIA
(Scored On O-10
Scales)
4. Synergies(leverages Core
Competencies)
• Market Synergies
• Technological Synergies
• Manufacturing/Processing
Synergies
5. Technical Feasibility
• Technical Gap
• Complexity
• Technical Uncertainty
6. Risk Vs. Return
• Expected Profitability
(Magnitude ; E. G. NPV )
• Return(e.g. IRR)
• Payback Period
• Certainty Of Return/Profit
Estimates
• Low Cost And Fast To Do
1. Strategic
• Degree To Which Project
Aligns With Bu’s Strategy
• Strategic Importance
2. Product advantage
• Unique Benefits
• Meets Customer Needs
Better
• Value For Money
3. Market attractiveness
• Market Size
• Market Growth
• Competitive Situation

4. Stage 0
Discovery
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5. Generate New Product Ideas
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IDEA

6. External Sources Of New Product Ideas
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Long
Range
Studies
Market
Gap
Analysis
Learning
From
Competitors
Market
Research
Consumer
Activity
Analysis
New
Product
‘Fallout’ Form Predictions Of
Changing Economic And
Social Conditions
Analysis Of Existing Product
Perceptions
Studying Activities To
Identify Unsatisfied Needs
Overseas Experience
Transferring Foreign Products
Copying The Competition
Locating Areas Of
Consumer Dissatisfaction
With Current Products

7. Internal Sources Of New Product Ideas
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Internal
Management
Research
And
Engineering
Sales
Force
Innovation
Group
Meetings
Stockholders
Employee
Suggestions
▪ Product Testing
▪ Product Enhancement
▪ Brainstorming
▪ Accident
▪ Strategic Planning
▪ Marketing Manager
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8. Gate 1
Idea Screen
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9. WWW.COMPANY.COM 9
Screening The Ideas
QUESTIONS
Is There A Real Need
For The Product And
Will Customers Buy
It?
Is There A Real Need
For The Product And
Will Customers Buy
It?
Is There A Real Need
For The Product And
Will Customers Buy
It?
Idea 1 Yes Yes No
Idea 2 Yes No No
Idea 3 No
Yes
Yes
Idea 4 No Yes Yes

10. Stage 1
Scoping
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11. Product Strengths And Weaknesses
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STRENGTH
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WEAKNESS
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12. Product Features and Benefits
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FEATURES
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BENEFITS
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13. Competitor Analysis Comparison Table
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CRITERIA
Competitor A Your text Your text Your text Your text Your text Your text Your text
Competitor B Your text Your text Your text Your text Your text Your text Your text
Competitor C Your text Your text Your text Your text Your text Your text Your text
Competitor D Your text Your text Your text Your text Your text Your text Your text
Competitor E Your text Your text Your text Your text Your text Your text Your text
Competitor F Your text Your text Your text Your text Your text Your text Your text
Competitor G Your text Your text Your text Your text Your text Your text Your text
Competitor H Your text Your text Your text Your text Your text Your text Your text
Competitor I Your text Your text Your text Your text Your text Your text Your text
Competitor J Your text Your text Your text Your text Your text Your text Your text
Revenue Profit
Market
share
Main
activity
Number of
employee
Product
quality Your text

14. Threat From Competitors Porter's Five Forces Model
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Buyer
Power
Supplier
Power
Threat Of
New Entry
Threat Of
Substitute
Competitive
Rivalry

15. Gate 2
Second Screen
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16. Evaluating The Rough Research
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Key
Performance
Indicators
Overall Project
Performance
Product Need
Threat From
Competitors
Feasibility
Criteria 1
Criteria 2

17. Stage 2
Build Business
Case
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18. Product Definition
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Product
Definition
Market
Analysis
Define User
Need
Mix
Segmentation
Inventory
Stratification
Product
Utilization
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19. Understanding Customer Needs
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Understanding
Customer Needs
03
04
01 05
02

20. Understanding Customer Needs
WWW.COMPANY.COM 20
Indirect Pervious
Experience
Direct Pervious
Experience
Research
Word Of
Mouth
Sales
Person
But I Now Also
Need
I Need A New Phone
I Still Need A New Phone
A 10+ Megapixel Camera
A Popular Brand
My Friends All Have iPhone
Re-sell Value
Psychological
Need
Value
Need
Performance
Need
BelongingEsteem
Education &
Experience
Origin Need
Origin Need

21. Customer Needs Wants & Demands
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Self Actualization Needs Self
development And Realization
Esteem Needs
Self esteem Recognition Status
Social Needs Sense Of Belonging
Love
Safety Needs Security Protection
Physiological Needs
Hunger Thirst
Need
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Wants
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Demands
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05
01
03
02
04

22. Customer Personas
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23. Customer Types
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$$$$$
Decision
Maker
$$$
Recommender
$$
Influencer
$
End User
$$$$
Economic Buyer

24. Customer Discovery Scorecard
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Customer Problem
Interview
Customer Discovery
Scorecard
01
02
03

25. Market Analysis - Target Market
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26. Market Analysis - Market Size
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it to your needs and capture your
audience's attention.Competitive
Analysis
Market
Type
Market
Size

27. Market Analysis - Market Share
WWW.COMPANY.COM 27
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Brand 1
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Brand 2
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Brand 3
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Brand 6
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Brand 5
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Brand 4
21
15%
25%
10%
20%
12%

28. Market Analysis - Market Segmentation
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▪ Countries
▪ Nations
▪ Status
▪ Regions
▪ Cities
▪ Neighborhoods
▪ Age
▪ Gender
▪ Sex
▪ Family
▪ Education
▪ Income
▪ Lifestyle
▪ Social
▪ Class
▪ Personality
▪ User Status
▪ Usage Rate
▪ Benefits
▪ Sought
▪ Occasions
▪ Loyalty
▪ Attitude
Market Segmentation
Geographic Demographic Psychographic Behavioral

29. Market Analysis - Market Attractiveness
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LowMediumHigh
MARKETATTRACTIVENESS
High Medium Low
BUSINESS POSITION
High Attractiveness
Medium Attractiveness
Low Attractiveness

30. OUR COST
40%
60%
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Market Analysis - Pricing Assumption
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31. Competitive Analysis (Steve Blank's Petal Diagram On Competitive Landscape)
WWW.COMPANY.COM 31
01
Text
here
02Text
here
03
Text
here
04
Text
here
05 Text
here
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32. Competitive Analysis - SWOT Analysis
WWW.COMPANY.COM 32
Weaknesses
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Strengths
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Opportunities
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Threats
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S W
OT

33. Competitive Advantage
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01
02
0304
06
05 Competitive
Advantage
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34. Production & Operation Cost Analysis
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35. Marketing & Launch Cost Analysis
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Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000
Approximately 40,000 Students Attend A
College 1
Guerrilla Marketing $40,000
Approximately 130,000 People Will Be
Exposed 1,3
Social Media So (FREE) Approximately 1 Billion Accounts Exist 2,3
Pay With A Tweet $8,000
Approximately 175 Million People
Worldwide Have A Twitter Account 3
Promotional Video $3,000
You Tube Is Used 30 Billion Minutes Per
Month,

36. Business & Financial Analysis - Required Investment
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Licenses &
legal 8000
Store remodeling
and installation
costs 12000
Operation and
management
equipment 6780
Consulting
3000
Marketing
9000
Other
3000
Total 41,780

37. Business Analysis
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Winners
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Take Overs Targets
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Losers
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Breakup Targets
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High Low
Market Share
HighLow
RevenueGrowth

38. Risk Analysis
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Severity
Catastrophic (1) Critical (2) Marginal (3) Negligible (4)
Probability
Frequent (A) High High Serious Medium
Probable (B) High High Serious Medium
Occasional (C) High Serious Medium Low
Remote (D) Serious Medium Medium Low
Improbable (E) Medium Medium Medium Low
Eliminated (F) Eliminated
Risk Assessment Matrix

39. Project Definition
WWW.COMPANY.COM 39
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Options Business
Case Benefits
Objective
Scope
Risks
Stakeholder
Metrics
Success
Criteria
Approach
Constraint
Time Cost
Quality Skills
Project
Definition

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Project
Justification
01
02
03
04
05
06
Project Justification
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41. Building The Business Case
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Business Case Template
Executive Summary
Reasons
Business Options
Expected Benefits
Expected Dis-benefits
Timescale
Casts
Investment Appraisal
Major Risks

42. Building The Project Plan
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Stage Year 1 Quarter 3 Year 1 Quarter 4 Year 2 Quarter 1 Year 2 Quarter 2
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
Stage 6
Stage 7

43. Feasibility Review
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Operational
Feasibility
Technical
Feasibility
Economic
Feasibility
Scheduling
Requirement
Feasibility
Legal
Requirement
Feasibility
Project
Analysis
Summary Of
Gathered
Results
Recommend
ations For
Business

44. Gate 3
Go To
Development
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45. Evaluating Scores At Go Kill Gate Meeting
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Evaluator Strategic
Product
Advantage
Market
Attractiveness
Leverage
Competencies
Technical
Feasibility
Reward Vs. Risk Score Out Of 60
Name 1 0 10 4 7 7 10 38
Name 2 10 7 4 4 7 4 36
Name 3 10 10 7 4 4 4 39
Name 4 10 7 7 4 7 0 35
Name 5 7 7 4 4 7 0 29
Name 6 7 5 4 4 4 0 24
Name 7 10 10 4 7 7 4 42
Name 8 7 7 4 7 7 0 32
Mean Team
Std. Dev.
Total
61 63 38 41 50 22 275
7.6 7.5 4.8 5.1 6.3 2,8 34.4
10 7 4 4 7 4 36
3.42 1.89 1.39 1.55 139 3.54

46. Stage 3
Development
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47. Manufacturing Plan
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Task month Oct Nov Dec Jan Feb Mar Apr
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48. Operations Plan
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Project LeadKey Initiatives Prioritization
Sales
Category
Marketing
R&D
Operation
People
Financial And Admin

49. Marketing Launch Plan
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Text here
Text here
Text here
Text here
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Text here
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50. Digital Marketing Roadmap
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Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up
Plugin
Blog Post
Developments
Video W/Lead
Capture
Home Page Redesign
Analytics Implementation Competitive Analysis
Keyword
Research
New Bar
On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
In Trial Drip
Campaign
A/B Message Testing
Conversion Initiative
#4
Onboarding Optimization
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
Content
Paid
Organic
Search
Email
Marketing
Social
Media

51. Product Launch Marketing Budget Template
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01 02 03 04 Totals
Public Relations
PR Form $45
Press Release Development $45
Review Program $90
Total Public Relations $ $ $ $ $180
Web Marketing
Google As Words Program $80
Microsoft As Program $90
Yahoo As Program $40
Total Web Marketing $ $ $ $ $120
Advertising
Creative Development $45
Radio Advertising $25
Total Advertising $ $ $ $ $160

52. Smart Action Plan
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Create A Proposal Describing Project Background, Goals And
Rational. Include Any Information You Have On Costs And
Benefits, Implementation Strategies, Action Planning, Timetable
And Evalution.Don’t Forget The Executive Summary.
Identification Of Project Lead, Champion And/or The Group Who
Will Lead The Identification And Implementation Of A CPG
a) Identify Skill And Role Requirement.
b) Communicate/Recruit Interested Individual Or Group.
c) Secure Participation Of Project Lead.
d) Ensure Project Lead Has Clear Mandate And Resource
Required To Start The Planning Process.
Identification, Analysis And Engagement Of Stakeholders
a) Define Scope Of Implementation-extent Of Implementation.
b) Identify Stakeholders-use Approach To Identify.
c) Using Team, Collect Data About The Stakeholder-use A
Template Provided.
d) Organize The Data And Analyze-again Use A Team
Approach-strive For Consensus.
e) Determine Strategies That Will Be Used To Influence,
Support And Engage Stakeholders.
Week 1 Week 2 Week 3 Week 5Week 4Activity

53. Gate 4
Go To Testing
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54. Stage 1
Testing
And
Validation
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55. Alpha Testing & Beta Testing
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Twin Aims Of Beta Testing
To Get Customer Feedback
And Inspiration To Do A Sanity
Test
Alpha Testing
Done In A Lab Type
Environment
Beta Testing
Includes A Limited Group Of
Users Outside Of The
Company
Full Scale
Show
Beta
Testing
Alpha
Testing

56. Gate 5
Go To Launch
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57. Stage 5
Launch
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58. Post
Launch
Monitoring
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59. Performance Dashboard
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20
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60. Performance Dashboard
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20
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61. WWW.COMPANY.COM 61
THANK YOU
Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com