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1. Pitch Deck to
Raise Funding from
Short-term
Yo u r C o m p a n y N a m e

2. 2
Persuade the Investors to invest money in our
business and provide funding for product
introduction, website and app development, and
building new team
Cover various aspects of company (i.e. business
overview, uniqueness of the product financial
forecast, shareholding pattern (pre and post
funding) to give Investors a taste of our business
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agenda for Short
Term Loan

3. 3
Table of
Contents
Return on Convertible Note - Valuation Cap
Operational Overview of the Company
Core Values for the Customers
Key Problem Faced by the Customers
Unique Selling Proposition of the Company
Products and Services of the Company
Why This is Right Time to Enter Market?
Business Model for the Successful Operation
Senior Management Team
Revenue Model and Stream
Total Market Opportunities
Segmentation of Target Customers
Competitive Landscape (by Product Features)
Break-Even Point Analysis
Present Values of all the Future Cash Flows
User Base Projections for Next Five Years
Return on Convertible Note - Discount Rate
Competitive Analysis by Company Size
Competitive Analysis by Financial and
Operational Data
Financial Projection for the Next Five Years
Financial Graph – Historical and Projection
Capitalization Table – Pre Vs Post Investment
Use of Raised Funds in Different Activities
Exit Strategy for the Convertible Note Investors
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24

4. Operational Overview of the Company
4
A restaurant that operates a chain of simple, seasonal, and healthy
food. The company offers salads, nutritional specialties food, frozen
yogurts, & seasonal selections. Along with the food, it also mention the
quantity of nutrition, vitamins etc. in that food item
The company has total 200 outlets in 25 cities of the united states. In
all its locations, it offers dining and online delivery services
Mission
“To inspire people to eat healthier by connecting
them to real food”
Vision
“Create a community that will embrace a new
understanding of health and happiness”
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Founded in 2016
Net Margin of 30% in 2018
Employs 1,000 staff members
10,000 subscribers
50,000 social media followers
Revenue of $10 MM in 2018
200 Outlets in 25 locations
The slide provides a brief overview of the company’s operations along with its mission, vision and key Facts
Company Overview Key Facts

5. Core Values for the Customers
5
01
02
03
04
05
06
The company has the six
core values which it offers
to its customers
Favourability
Offer a solutions which creates win-win situation for customer community, as well as the company
Sustainability
Make the decisions for longer run and more sustainable that last longer than you will
Purity
Food from the 100% pure grains
Sweet Touch
Create meaningful connections everyday
Make an impact
Leave people better than you found them
Live the Sweetlife
Celebrate your passion and your purpose
The slide explains the six core values of the company: Favourability, Sustainability, Purity, Sweet Touch, Make an impact, and Live the Sweetlife

6. Key Problem Faced by the Customers
6
• Offer prepared and ready to eat (frozen) nutrient-rich food and also
mention the quantity of nutrition (in each food item) on the menu
• Add text here
• Prepare the diet chart plan, along with the food items (in breakfast, lunch,
dinner) and the quantity of nutrition in each item
• Add text here
• Delivered the prepared food (as per the customer’s choice) to the doorstep
• Customers can pre-ordered the food for whole week at once
• Add text here
• Prepare the food, which is health and delicious at the same time
• It uses 100% pure grains and organic spices to cook the food
• Add text here
Lack of Knowledge about
Nutrient-Rich Food
Busy Life (less time to
create the diet plan)
Less time and Lack of resources
to cook Nutrient-Rich Food
Did not get healthy and
delicious at same time
Add your Problem
here
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
The slide explains the key pain points of the customers along with the solutions which the company offers through its products

7. Unique Selling Proposition of the Company
7
Unique Selling Proposition
• Delivered the healthy food
at doorstep
• Mention the nutrition
quantity of each food
• Prepare diet plan for the
customers
• Gym and fitness
centers to get
knowledge about diet
plan and nutrition
quantity
• Lack of knowledge
regarding healthy food
• Less time to prepare
nutritious food
Keep more focus on your USP and make this area
bigger
Winning Zone
Competitors are already offering better solutions
than you
Losing Zone
Outperform your competitors by using innovative and
superiors' products
Risky
Consumers are not much interested in this area. No need
to focus on this
Who cares
The slide provides the unique benefit offered by the company through its products, services or brand that enables it to stand out from competitors

8. Products and Services of the Company
8
Food Sales (Dining
& Home Delivery)
Diet Chart
Other Services
• Salad (Chicken & veg)
• Frozen food
• Yogurt
• Boiled and Baked food (Veg and non veg
• Add text here
• Prepare Diet chart for the customers as per their requirement
• Price: Customized
• Add Text here
• Add text here
• Home delivery Services
• Advance Order Service
• Add text here
• Add text here
The slide provides the key products and services (along with key features, price, target customers etc.) which the company offers to its customers

9. Why This is Right Time to Enter Market?
9
2.3% 4.2%
8.5%
4.3%
7.1%
11.2%
6.0%
13.1%
24.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2000 2005 2010 2015 2016 2017 2018 2019 2020
Obesity Rate in United States (2000-2019)
Age 12-19 Age 20-29 30 and above
So we are here to give….
…and make this change
• Increase in Obesity leads to health issues
which means people needs to change their
eating habits and start eating healthy
• Obesity rate in United States has increased in the
last 20 years for all age groups:
• Age 12-19: 2.3% in 2000 to 8.5% in 2020
• Age 20-29: 4.3% in 2000 to 11.2% in 2020
• Age 30 & above: 6.0% in 2000 to 24.5% in 2020
Growing Obesity Rate
in United States
Fitness Tips
Healthy FoodDiet Plans
This slides shows the historical data of obesity rate in united states (2000-2020). The slide explains the rationale behind the company’s founding

10. Target
Customer
Value
Proposition
Revenue
Source
Cost
Structure
• Fitness freak people (age 17-40)
• People suffering from obesity
• Add text here
• Add text here
• Use 100% pure grains and organic spices
• Mention the nutrition quantity of each food
• Prepare diet plan for the customers
• Add Text here
• Food Sale
• Diet Plan Fee
• Home Delivery Charges
• Add text here
• Cost of raw material (Grains, spices, vegetables etc.)
• General and administrative including employees’ salary,
Delivery Partners’ Commission etc.
• Add Text here
Business Model for the Successful Operation (1/2)
10
The slides covers the key points to explain the business model of the company. Key points include value proposition, target customer, revenue source, cost structure etc.

11. Business Model Canvas for the Successful Operation(2/2)
11
• Fixed Pricing: Add text here
• Dynamic Pricing: Add text here
• Subscription Based Model: Add text here
• Fixed Cost (Rent, Salary etc.)
• Variable Cost (Material Cost)
• Economies of Scale
• Partner 1
• Partner 2
• Add text here
• Add text here
Key Partners
• Cost reduction
• Customization
• Newness
• Add text here
• Add text here
Value Proposition
• Mass Market
• Niche Market
• Diversified
• Add text here
• Add text here
Customer Segments
• Sales channel
• Distribution channel
• Add text here
• App-Based Service
• Self Service
• Add text here
Customer Relationships
Channels
• Human resources
• Physical resources
• Financial Resources
• Products
• Services
• Platform
• Add text here
Key Activities
Key Resources
Cost Structure Source of Revenue
The slides covers the key points to explain the business model of the company. Key points include: Partners, major activities, value proposition, customer segment & relationship, channels, key resources, revenue & cost structure etc.

12. 12
Senior
Management Team
The slide provides the name, designation and brief
biography of key senior level executives (C-level
employees and head of Departments)
• This is representative image and should be replaced by your
own image
• Add Key responsibilities and background of employee
• This slide is 100% editable. Adapt it your needs and capture
your audience attention
• This is representative image and should be replaced by your
own image
• Add Key responsibilities and background of employee
• This slide is 100% editable. Adapt it your needs and capture
your audience attention
• This is representative image and should be replaced by your
own image
• Add Key responsibilities and background of employee
• This slide is 100% editable. Adapt it your needs and capture
your audience attention
Anita Smith
Director of Sales
John Smith
CEO & Founder
Mary Smith
Production Manager

13. Revenue Model and Stream
13
Average revenue per User
Lifetime Value of Customer
Recurring Revenue Frequency
• Present value of the future cash flows
• Value of business attributed to the customer
during entire relationship with the company
• One-time revenue (Diet plan chart)
• Recurring Revenue from customers who
ordered food for whole week
• Add text here
• Food Sales
• Food delivery fee: 2% of the amount
• Diet Plan Fee: Customized
Pricing
Estimated Yearly Revenue
• Number of Clients: 1 MM
• Number of Products sold per clients: 3
• Price of Product: $30
1,000,000* 3 * $30 = $90,000,000
• Number of Products sold per clients: 3
• Price of Product: $30
90,000,000 / 1,000,000= $90
The slides covers the key points to explain the Revenue model of the company. Key points include: Pricing model, Estimated revenue, lifetime value of the customers, recurring revenue frequency, average revenue per user etc.

14. Total Market Opportunities
14
Population Estimated Consumers Uncaptured Market
Total Addressable Market Market Size
129.2
Million
1.4
Million
25%
$2.0
Billion (USD)
$8.0
Billion (USD)
The slide provides the key facts to give an overview of the market. Key Points include population, estimated consumers, uncaptured market, total addressable market, and market

15. Geographic Demographic Income Group
Country United States Age 17-40 (fitness freak) High Income Levels of $10,000 & up
City 50 cities in 25 states Gender Both Male and female Upper Middle Your text here
Region All the regions Occupation Your text here Lower middle Your text here
Rural/Urban Urban Income Levels of $10,000 & up
Educational
qualification
Your text here
Heading Your text here
Segmentation of Target Customers
15
The slide provides the details about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Income group (High, upper middle, lower middle)

16. Competitive Landscape (by Product Features)
16
Your Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Company
Name
Organic
Spices
100% Pure
Grains
Mention Nutrition
Quantity
Diet Plan Feature 5 Feature 6
The slide provides the details about the target customers of the company by geography (country, area, climate), Demography (Age, gender, Nationality etc.), and Income group (High, upper middle, lower middle)

17. Competitive Analysis by Company Size
17
Your Company 1.5 MM 1,000 1 MM 1,000 $ 10 MM $ 3 MM (30%)
Competitor 1 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 2 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 3 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 4 Add text here Add text here Add text here Add text here Add text here Add text here
Competitor 5 Add text here Add text here Add text here Add text here Add text here Add text here
Company
Name
Number of
Customers
User traffic
(Visitors per month)
App
Download
Employee
Count
Revenue
Net Income
(Margin)
The slide provides the Competitive landscape of the company on the basis of company’s size i.e. number of users, revenue, Net income, app downloads, user traffic, social media followers etc.

18. Competitive Analysis by Financial and Operational Data
18
Year of Existence 5 Add text here Add text here Add text here Add text here Add text here
Locations (number
of outlets)
200 Add text here Add text here Add text here Add text here Add text here
Major
Product/Service
Healthy Food Add text here Add text here Add text here Add text here Add text here
Quality (Consumer
feedback)
4.5 rating/5 Add text here Add text here Add text here Add text here Add text here
Sales ($ MM) 10 Add text here Add text here Add text here Add text here Add text here
Profit Margin 30% Add text here Add text here Add text here Add text here Add text here
Employee Count 1,000 Add text here Add text here Add text here Add text here Add text here
Competitive
Factor Your Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
The slide provides the Competitive landscape of the company on the basis of financial data (sales and profit) and operational data (employee count, locations, year of existence etc.)

19. Financial Projection for the Next Five Years
19
Income Statement Assumptions Year 1 Year 2 Year 3 Year 4 Year 5
Revenue Add text 40000 75000 100000 200000 300000
Gross Margin % Add text 55.0% 55.0% 55.0% 55.0% 55.0%
Cost of Sales Add text 18000 33750 45000 90000 135000
Gross Margin Add text 22000 41250 55000 110000 165000
Research &
Development
Add text 5000 6000 8000 17000 25000
Sales & Marketing Add text 6000 7000 8000 16000 24000
General &
Administrative
Add text 5000 6000 9000 17000 26000
Operational Expenses Add text 16000 19000 25000 50000 75000
Depreciation 15% 5000 14000 11600 9680 11744
Operating Income Add text 1000 8250 18400 50320 78256
Finance Costs 5% 600 2248 1615 956 487
Income before Tax 30% 400 6002 16785 49364 77769
Income Tax Expense Add text 80 1200 3357 9873 15554
Net Income Add text 320 4802 13428 39491 62215
In $ MM
The slide provides the forecast of company’s income statement for next 5 years. Key financials include: Revenue, cost of sale, gross profit/margin, operating expenses, operating and net income

20. Financial Graph – Historical and Projection
20
16
14
18
20
22
23
6.7
5.8
6.6 7 7.2 7.3
3.7
2.9 3.1 3.6 3.7 3.7
0
5
10
15
20
25
Current Year Year 1 Year 2 Year 3 Year 4 Year 5
Financials (in $ MM)
Revenue
Operating Income
Net Income
Forecasted
The slide provides the graph of company’s financials (revenue, operating income and net income) for the current year and the coming 4 years (forecasted)

21. Present Values of all the Future Cash Flows
21
Discounted Cash Flow method
Valuation Date (month/year)
1 2 3 4 5
EBIT 100 110 120 130 130
Operational Tax(25%) -25 -28 -30 -33 -33
Net Operating Profit less
adjusted taxes
75 83 90 98 98
Investments -20 -25 -30 -30 -20
Depreciation 20 25 30 30 20
Investments in Working Capital -5 -8 -10 -5 -5
Free Cash Flow 70 75 80 93 93
WACC = 15%
Discount Period 1 2 3 4 5
Discount Factor 0.90 0.78 0.69 0.61 0.55
Discounted Cash Flow 63 59 55 57 51
Enterprise Value 285
In $ MMYear
The slide provides the company’s valuations through discounted free cash flows from next five years

22. Break-Even Point Analysis
22
Break- Even Point
(BEP)
Revenue($)
Unit Sold
Profit
Loss
Variable
Costs
Fixed
Costs
Units of
Output
- 200 400 600 800 1,000 1,200
Fixed Cost
($)
10,000 10,000 10,000 10,000 10,000 10,000 10,000
Variable Cost
($)
- 2,000 4,000 6,000 8,000 10,000 12,000
Total Cost
($)
10,000 12,000 14,000 16,000 18,000 20,000 22,000
Sales
Revenue($)
- 4,000 8,000 12,000 16,000 20,000 24,000
Profit/(Loss)
($)
(10,000) (8,000) (6,000) (4,000) (2,000) 2,000
Break- Even Point (BEP)
The slide shows the break-even point of the company. It provides the company’s revenue and cost at different unit of products

23. User Base Projections for Next Five Years
23
0
2
4
6
8
10
12
14
16
18
20
0 10 20 30 40 50 60
UserBase(inmillion) Months from launch
No. of Users(MM)
0.6 million
2.1 million
5.8 million
10.4 million
16.4 million
Year
Number of Users at the
end of year
2
4
1
3
5
The slide provides the company’s valuations through discounted free cash flows from next five years

24. Return on Convertible Note - Discount Rate
24
725 shares allotted to the Investor
$10,000 @ 4% fixed interest rate of Interest and 20% discountTotal Investment
Investment and Interest
Number of Share Allotted
Share Price: $20 (after 20% discount, it will be $16)
Total Valuation: $200,000 = 11600/16 = 725
Year Investment Payable in Kind Equity Ownership
Year 1 10,000 400 -
Year 2 - 400 -
Year 3 - 400 -
Year 4 - 400 -
Total Amount 10,000 1,600 11,600
All values in $
The slide provides the equity allocation and return on convertible note investment while the investment is raised at Discount Rate

25. Year Investment Payable in Kind Equity Ownership
Year 1 10,000 400 -
Year 2 - 400 -
Year 3 - 400 -
Year 4 - 400 -
Total Amount 10,000 1,600 11,600
Return on Convertible Note - Valuation Cap
25
1,160 shares allotted to the Investor
$10,000 @ 4% fixed interest rate of Interest with valuation cap of $100,000Total Investment
Investment and Interest
Number of Share Allotted
Share Price: $20 with valuation of $200,000
Share price with Valuation Cap of $100,000 = $10 = 11600/19 = 1,160
All values in $
The slide provides the equity allocation and return on convertible note investment while the investment is raised with valuation cap

26. …with valuation cap of
$1,000,000
$140,000 investment
Capitalization Table – Pre Vs Post Investment
26
Holder Shares %
Founders $950000 95.00
Team $50000 5.00
Total $1000000 100.00
Holder Shares/Options %
Convertible Note Investors $140000 11.29
Founders $950000 76.61
Team $50000 4.03
Options Pool $100000 8.07
Total $1240000 100.00
Prior to Outside Investment
Post Outside Investment
The slide provides the capital structure of the company Prior to Convertible Note Investment and Post the Investment

27. Use of Raised Funds in Different Activities
27
• New Hiring: $0.7 MM
• Start New Team/business head: $0.3 MM
• Other: $0.5 MM
• Product Introduction: $0.8 MM
• Website and App development: $1.5 MM
• R&D Expenses: $1 MM
• Other: $0.2 MM
• Customer Validation: $0.2 MM
• Free streaming for one month: $0.5 MM
• Pilot Survey: $0.2 MM
• Other: $0.1 MM
25%
60%
15%
Use of Funding
Team Building
$1.5 MM
Product Innovation
$3.5 MM
Sales Growth –
$1 MM
Fund Raised -
$6MM
Team Building
Product Introduction
Sales Growth
Total Funding
$ 6 MM
The slide provides the details about use of funding. The company spend its funding amount on product innovation, team building, and sales growth

28. Exit Strategy for the Convertible Note Investors
28
Initial Public
Offer
• Sell part of company’s business to public to raise the funds for future expansions
• It will enhance the liquidity and investors can take their investment from the company
• Add text here
• Add text here
Merger
• Merge or sold the company’s operations to the another company (which is a established players)
• Existing stakeholders/investors might get stakes in new company. They can also take out their money
• Add text here
• Add text here
Private
Offerings
• Private offering of your shares to individuals or a select group of investors to raise funds
• Existing Investors can sell their shares in private offering to get their investment back
• Add text here
• Add text here
Acquisition by
Venture Capital
• Venture Capitalist invested in the company and acquired majority stakes
• This might provide a stable source of funds to create more investments, expand development,
and attract other wealthy investors
• Add text here
Other
Strategies
• Financial Buyer: Will your company generate excess cash flow that could make it attractive to
financial buyers to generate a return?
• Issuer’s Tender Offer
• Privately negotiated sales
• Sell the Securities through Broker-managed trading platform
The slide provides most profitable/feasible ways for investors to exit from their investment in the company. It includes IPO, merger, private offerings, acquisition by venture capital firm etc.

29. Pitch Deck To Raise Funding From Short-term Debt Icons Slide
29

30. 30
Additional
Slides

31. 31
0.5 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2012 2013 2014 2015 2016 2017 2018 2019 2020
(ExpenditureIn($Billions)
Years
Stacked
Column
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
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changes automatically based on data. Just
left click on it and select “Edit Data”.

32. 32
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
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changes automatically based on data. Just
left click on it and select “Edit Data”.
Area
Stacked
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage%
Financial Year 2020

33. 33
Welcome to Our
Agenda
01
02
03
04
05
9:00am-10:00am
Agenda
10:00am-11:00am
Agenda
11:00am-12:00pm
Agenda
12:00pm-01:00pm
Agenda
01:00pm-02:00pm
Agenda

34. 34
30%
Maximum
60%
Medium
20%
Minimum
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35. Timeline
35
Text Here 2017 Text Here 2018 Text Here 2019 Text Here 2020
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36. Puzzle
36
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01
02

37. Target
37
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38. 38
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Idea
Generation

39. Thank You
39
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com