How To Enter In Health And Fitness Club Market Powerpoint Presentation Slides

How to Enter in Health
and Fitness Club Market
Your C ompany Name
1

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Text
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Agenda for Gym, Health
& Fitness Clubs Industry
2
01
Providing overview of the
gym, health and fitness club
industry for the new
company who wants to
enter/expand in new market
02
Expansion in new
market of gym,
health & fitness clubs
industry
03
Offering various
services to help
members meet
their fitness goal
04
Increased consumer
use of technology
for wellness
05
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text here
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text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Content
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Industry Overview
o Market Overview
o Growth Rate
o Fitness Demographics
o Gym, Health & Fitness Clubs
Demographics
o Health & Wellness Industry Statistics
o Gym, Health and Fitness Clubs Globally
o How Often do People Use Health and
Fitness Apps ?
o Smart Watch Fitness Activities
o Corporate Wellness Statistics
o Global Fitness Industry Report
o Products & Services Segmentations
Market Segmentation
o Service Type
o Membership Fees
✓ Options
✓ Fee Structure
o Personal Training and Instruction Services
o Corporate Wellness Programme
Gym Fitness and Healthcare Marketing Plan
› Facebook Promotion
o Customer Acquisition Strategy
o Customer Conversion Strategy
✓ Email Marketing Budget and Package
o Fitness Center Marketing: Distribution
✓ Direct-mail Marketing Campaign
o Customer Retention Strategy
Competitive Landscape
o Competitors Analysis
o Most Adopted Strategies
✓ Best Fitness Apps and Popular App Types
o Market Share Analysis
o Company Profiles
✓ ABC Fitness Inc
Industry Analysis
o Key External Drivers
o Gym, Health & Fitness Clubs Industry SWOT Analysis
o Barriers to Entry in Gym, Health and Fitness Clubs
Industry
o Market Opportunities for Gym, Health and Fitness Club’s
Industry Return on Investment
Licenses and Permits for Gym
Health and Fitness Training
Investment Required for
Starting Fitness Center
Business Model
Financial Projections
Digital Engagement Budget
Marketing Timeline
Analytics Dashboard

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Industry Overview
4
o Market Overview
o Growth Rate
o Fitness Demographics
o Gym, Health & Fitness Clubs Demographics
o Health & Wellness Industry Statistics
o Gym, Health and fitness Clubs Globally
o How Often do People Use Health and Fitness Apps ?
o Smart Watch fitness Activities
o Corporate Wellness Statistics
o Global Fitness Industry Report
o Products & Services Segmentations

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Gym, Health & Fitness Clubs Industry Executive Summary
5
The global health and fitness clubs' market was valued at USD 87.2 billion in 2019, and
it is expected to reach USD 147.11 billion by 2024, witnessing a CAGR of 7.81%
during the forecast period, 2020-2024
81% of U.S companies with 200+ employees reported wellness programs
improved health and 69% reported that it reduced insurance cost
Millennials use fitness apps more than other age groups, with women using them twice
as much as men. 46% want as much quantifiable data about their health as possible,
and 54% are likely to buy a body-analyzing device
Worldwide smart wearable device sales will double by 2022, becoming a $27 billion+
market with 233 million-unit sales
There are over 210,000 health and fitness clubs around the world

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Gym, Health & Fitness Clubs Industry Market Overview
6
Here we have mentioned the current market scenario of gym, health and fitness industry such as market size, number of clubs and members world wide.
Total Revenue
in 2019
$36bn
Number
of Businesses
111,055
Annual Growth
2014-2019
3.5%
Industry
Employment
808,932
Number of health &
fitness clubs
worldwide
$210,000
Number of
club members
worldwide
174,000,000
$87.2bn
Market size of
global health
club industry

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Gym, Health & Fitness Clubs Industry Growth Rate
7
This graph states that the global health and fitness clubs market is growing at the CAGR of 7.81% and expected to reach 147.11 billion by 2024
94.3
101.6
108.6
116.7
125.95
135.95
147.11
0
20
40
60
80
100
120
140
160
2018 2019E 2020F 2021F 2022F 2023F 2024F
Revenue
in
USD
Billion
Years
CAGR 7.81%
Key Takeaways
The global health and fitness clubs'
market was valued at USD 94.30
billion in 2018, and it is expected to
reach USD 147.11 billion by
2024, witnessing a CAGR of
7.81% during the forecast period,
2019-2024
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

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Gym, Health & Fitness Demographics
8
This slide shows that Millennials use fitness apps more than other age groups, with women using them twice as much as men.
of regular exercises are currently participating in
fitness class activities
36%
Only over half of daily exercisers who are not
currently participating in fitness class events will
consider doing so
52%
FEMALE MILLENNIALS
more specifically, are more likely to
do fitness class activities
The Dominant Profile Female
Outnumbering Males 5:1
The Largest
Segment Across
All Age Groups
6 times bigger than baby
boomers (50 to 60 years)
2.5 times bigger than gen x (35
to 49 years)
Millennials (18-34) is more likely to do exercise in the fitness class
o Millennials use fitness apps more than other age groups,
with women using them twice as much as men
o 46% want as much quantifiable data about their health as
possible, and 54% are likely to buy a body-analyzing device
Key Takeaways

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Gym, Health & Fitness Clubs Demographics
9
This slide is determining user demographics wherein growing membership of male and female members are shown on a graph.
40.0 37.5 35.0 32.5 30.0 27.5 25.0 22.5 20.0 17.5 15.0 12.5 10.0 7.5 5.0 2.5 0.0 2.5 5.0 7.5 10.0 12.5 15.0 17.5 20.0 22.5 25.0 27.5 30.0 32.5 35.0
65+
55-64
45-54
35-44
25-34
18-24
13-17
Male Female
In Percentage%
Key Takeaways
o Around 34% of females goes
to fitness clubs in the age
group of 25 to 34 years
o Where as 30% of the males
goes to fitness clubs falling
under same age group

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Health & Wellness Industry Statistics
10
The global wellness market is estimated to reach $4.75 trillion
in 2023
In the US, the health and wellness industry is worth $24.1
billion (as of 2019) and predicted to be $25.6 billion in
2020
Total fitness industry revenue was an estimated $94bn in 2023,
up from $87.2bn in 2019
The health and wellness industry growth rate is 6.4% (based on 2019-2020 Data) and is
expected to continue at this pace.
Here we are covering health and wellness statistics such as market estimation, industrial revenue and net worth on the industry

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Gym, Health and Fitness Clubs Globally
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o There are over 210,000 health and fitness clubs around the world
o U.S has the most clubs at 38,477, followed by Brazil with 34,509
o There are over 7000 gyms in U.K
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165K
184K 187K 201K
0
50
100
150
200
250
Number of Health
Clubs Globally 2016-2021
In this slide, we are covering the numbers of health and fitness clubs for the FY 2016 to FY 2021, where the U.S has been on the top of the list.

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How Often do People Use Health and Fitness Apps ?
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This slide covers average weekly session frequency of health & fitness app users . Over 75% of active users open their health & fitness app at least two times a week
26%
16%
33%
25%
0% 5% 10% 15% 20% 25% 30% 35%
10+ / Week
6-10x / Week
2-5x / Week
1x / Week

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Smart Watch Fitness Activities
13
This slide states that majority of smart watch owners use their device for health-related reasons, such as tracking steps and monitoring heart rates, track calories burned and many more
0% 35% 70%
Track Location of Route
Run/Walked/Biked
Set/Use Timer
Track Calories Burned
Monitor Heart Rate
Track Steps

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Corporate Wellness Statistics
14
This slide states that Healthy work force means more positivity in the office, reduced medical costs and more overall productivity.
81%
of companies with
200+ employees
reported wellness programs
improved health and 69% reported
reduced costs.
70%
of employees with wellness
programs feel their
company cares about them.
60%
see improved time
management skills, mental
performance and deadline
achievement on exercise
days.

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Global Fitness Industry Report
15
This slide shows the worldwide fitness statistics covering the revenues earned from leading countries in the region on the basis of private clubs, members, and biggest potential for growth
Europe Asia-Pacific The Americas MENA
Private Clubs 55,000 31,000 108,560 5,660
Members 56.9 Million 17.4 Million 82.8 Million 3.4 Million
Revenue Us $29.6 Billion Us $14.4 Billion US$36.2 Billion US$2 Billion
Leading Countries in Region UK and Germany Australia and New Zealand USA Saudi Arabia and Egypt
Biggest Potential for Growth Russia, Turkey and Poland China and India Latin America Entire Region
The Americas Revenue
US$36.2 billion
Europe Revenue
US$29.6 billion
Asia-pacific Revenue
US$14.4 Billion
MENA Revenue
US$2 billion

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Products & Services Segmentations (1/2)
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Tier 2 and Tier 3 cities are major markets that have just begun opening. It is easier to operate in these cities as the operating cost is low hence even if the fee charged for services is low profit can be
made.
Meals and Beverages
15%
Personal Trainers
25%
Membership Fees 30%
Your Text Here 35%
Your Text Here -35%
Guest Admissions
20%
Merchandise Sales 10%

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Products & Services Segmentations (2/2)
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In this slide we are covering gym, health and fitness clubs product and services segments such as membership fees, personal training services, guest admission sales, merchandise sales, spa services
and many more.
Total $27.1bn
Merchandise Sales
Athletic Instruction (Excluding
Personal Training Services)
Membership Fees
Spa Services
Meals and Beverages
Guest Admission Sales
Personal Training
Services
Other
2.0%
2.7%
60.4%
19.9%
8.2%
2.9%
2.2%
1.7%

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Industry Analysis
18
o Key External Drivers
o Gym, Health & Fitness Clubs Industry SWOT Analysis
o Barriers to Entry in Gym, Health and Fitness Clubs Industry
o Market Opportunities for Gym, Health and Fitness Club’s Industry

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Key External Drivers for Gym Health and Fitness Industry
19
Here we have listed some of the external drivers for gym, health and fitness club industry such as health Insurance, budget-friendly gyms, demand for healthy food, streaming exercises classes and many
more
Healthy people cost much less to insure, and employers and insurers have finally
realized that they can trim insurance costs by incentivizing healthy lifestyles
Health Insurance Costs
Two segments of the fitness industry have been responsible for most of its recent growth in
members and number of facilities
Budget-friendly Gyms
The ability for people to see how many steps they are taking in a day, how many calories they
burn, what their heart rate is, or what their blood pressure is, are making them much more in
tune with how their body works and how they can improve their health.
Wearables
Consumer demand has been moving away from industrial-scale processed food in favor of
healthier, more natural and/or organic options. This switch is causing people across the country to
be more conscious of the food they eat – which has had the runoff effect of making more people
interested in fitness.
The New Demand for Healthy Foods
streaming exercise classes here and there for a while, but now they are finally hitting the mainstream.
That’s great news for people with busy schedules – which is to say, pretty much all of us.
Streaming Exercises Classes

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Strengths
o Has a military background and
strength and conditioning qualification
o 50 years old with plenty of business
and relevant life experience
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Weakness
o Lack of experience as a new trainer
o No experience in selling or marketing
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Opportunity
o Gym only has 3 other trainers, good
trainer to Member Ratio
o Add a speciality area of lower back
pain as no other trainer specialises
in this aspect
o Will target over 40s due to high age
member base and no other trainers
targeting that
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o Good PT Mentoring Scheme
Available
Threat
o Other trainer has developed a very
good reputation
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o Your text here
o GYM rent is higher than the average
o Club gets very crowded to get on
equipment at peak hours
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Gym, Health & Fitness Clubs Industry SWOT Analysis
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This slide covers SWOT analysis for Gym, Health & Fitness Clubs Industry where opportunities are more than threats and weakness

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Barriers to Entry in Gym, Health and Fitness Clubs Industry
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Here we have mentioned some of the barriers to enter in Gym, Health & Fitness Clubs Industry such as rental costs, substandard products and services, unorganized players, maintaining chains of
centers etc.,
Rental Costs have been skyrocketing and alone account for 20-25% of total revenues
Lack of Awareness of global accreditations is another challenge. Neither the
players nor the customers are aware of it
Most of the players take franchise route and the centers are spread across the country.
Maintaining similar standards across all touch points is a daunting task. Small differences in
ambience, trainers and equipment can harm the image of the company
Unorganized Players lead to immense difficulties for organized players in
the industry
There are Not Enough Training Centers. With the major selling point of
organized sector being quality training of employees is crucial
Substandard Products & Services provided at cheap prices make it hard
for organized players services

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Market Opportunities for Gym, Health and Fitness Club’s Industry
22
Here we have listed some of the major trends and market opportunities that will bloom the gym, health and fitness industry in the coming future
Healthy people cost much less to insure, and employers and insurers have finally realized that they can trim
insurance costs by incentivizing healthy lifestyles
Millennials are the largest generation in the U.S. workforce. Because they’re looking for a more stimulating
experience than simply running on a treadmill in isolation for 60 minutes, and they’re willing to pay a
premium price for it
Fitness studios offer a better return on your investment than traditional gyms. They require less equipment (a
big box gym might spend $100,000 just on treadmills), cost less to operate (you save a fortune on payroll
alone), and bring in much more revenue per customer
The retail apocalypse that began in the Great Recession took down former giants like Toys “R” Us, Sears,
Kmart, and Macy’s, and left thousands of spaces empty. Many of them are prime locations for gyms
Worldwide smart wearable device sales will double by 2022,
becoming a $27 billion+ market with 233 million-unit sales
Health
Insurance
Costs

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Market Segmentation
23
o Service Type
➢ Membership Fees
• Options
• Fee Structure
o Personal Training and Instruction Services
o Corporate Wellness Programme

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Service Type- Membership Options
24
Here we have listed membership options such as monthly, short-term, long term, paid in full and free trial for Gym, Health & Fitness Clubs .
Free Trial
Come try out ABC gym for
free! Get a Free Pass to
one our many locations
and experience change
(some restrictions apply)
05
Paid-in-full
Paying your membership dues
in one sum up front let’s you
avoid the monthly payments
and just enjoy the gym (some
restrictions apply)
04
Long-Term
Long -term memberships
offer lower monthly
payments with a longer
commitment period (some
restrictions apply)
03
Short-Term
Our short-term
memberships include low
monthly payments with a
short obligation period
02
Monthly
A monthly membership
offers the convenience of
monthly payments with the
option to cancel anytime
01

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Service Type- Membership Fee
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This slide covers membership fee structure starting from $10 up to $22.99 per month including variety of services such as free fitness training, free Wi-Fi and unlimited access to home club
Unlimited Access to Home Club
Free Fitness Training
Free Wi-fi
Reciprocal Use of all Planet Fitness Locations
Unlimited Guest Privileges at all
Planet Fitness Locations
Use of Training
Unlimited Use of Hydromassage
Unlimited Use of Massage Chairs
Unlimited Total Body Enhancement
1/2 Prices Cooler Drinks (Restrictions
May Apply)
$10
Per Month
$22.99
Per Month

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Service Type- Personal Training and Instruction Services
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Our trainers will be at your
side for every workout-and
maintain you focused on
becoming your best self.
Support
and Motivation
Our fitness team continues
to research and develop
innovative ways to make
you stronger and healthier,
such as ABC 3D𝑎𝑝𝑝 body
scanning technology.
The
Latest Technology
We will create a personal
fitness plan tailored to your
needs.
A
Personalized Plan
Our certified personal
trainers are dedicated to
helping you transform your
health and achieve your
fitness goals.
A
Dedicated Coach
This slide covers the Personal Training and Instruction Services such as support and motivation, providing latest technology, a personalized plan and a dedicated coach. Our personal trainers are
certified experts in exercise physiology, anatomy, training program development, exercise application and fitness assessments. And they excel at applying that knowledge to your own goals, no matter
your age or fitness level.

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Service Type- Corporate Wellness Program
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Here we are covering employee support and wellbeing solutions such as health screening, telephone coaching and support for wellness initiatives including weight loss, fitness, nutrition, stress
management and other lifestyle improvement
Programme What we do Services
Wellness Coaching
o Motivating employees to improve their health and wellness
o Providing wellness coach for advice on improving wellbeing.
✓ Goal-oriented guidance
✓ Wellness education
✓ Strategy development
✓ Encouragement
o Coaches design wellness plans around weight management, nutrition,
tobacco cessation, physical activity, stress management, and overall lifestyle
improvement.
o Sessions are aimed at increasing the participant’s self-efficacy and internal
motivation for lasting behavior change, nurturing new habits that lead to
long-term success
Aware
o We offer a research-based approach to stress management
o Increase engagement
o Improves focus and overall wellbeing.
o Counteract stress
o Reduce distracted living
o Establish greater mind-body balance
o Proactively stimulate wellbeing.
On-Site Health Screenings
o Measure employee health risks to get actionable data to help manage them.
o On-site health screenings product is a protocol of standard health
screenings administered on-site to employees by trained medical
professionals
Monitoring and reporting on:
o Blood pressure
o Body mass index (BMI)
Blood profiles for
o Lipid panels
o Cholesterol
o Glucose.
Global Wellbeing
Questionnaire
Global snapshot of your company’s physical, emotional, and practical health.
o The GWQ asks questions that address emotional components of health and
an employee’s practical capabilities to implement positive changes
o GWQ provides greater insight into overall health and an individual’s or
company’s capacity to implement change.
BE well at work
o Helping organizations create a more engaged, resilient and mindful
workforce.
o Including physical, emotional, and practical wellbeing support and services.
Our health and wellness coaches are trained and can assist with a variety of
needs, including :
o Helping someone train for a 10k run
o Establishing a new nutrition plan
o Implementing de-stressing tools
o Techniques in the workplace, and more.
Advantage Global
Wellness
Organizations can get help to meet their wellness goals, improve health, and
promote productivity.
Global wellness provides a fully integrative suite of services and products that
can be implemented separately or combined for a comprehensive workplace
wellness solution.
o Wellness coaching
o On-site health screenings
o On-site and online seminars
o Telephonic wellness coaching
Wellness coaches are
trained through our own live
well wellness global coach
training program,
recognized by both the
international coach
federation (ICF) and
the national board for health
and wellness coaching
(NBHWC)
Certification

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o Company Profiles
✓ ABC Fitness Inc

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Competitors Analysis(1/2)
29
In this slide we are comparing competitor's analysis based on our advantages over competitor's product features, uber engagement, durability, health benefits , price, customer services and user
feedbacks
1 2 3 4 5
Advantage Advantage Even Even Disadvantage
Advantage Even Even Disadvantage Disadvantage
Even Even Even Disadvantage Disadvantage
Advantage Advantage Even Even Even
Even Even Advantage Even Advantage
Disadvantage Disadvantage Even Advantage Advantage
Even Even Even Advantage Even
Competitor
Name
Product Features
User Engagement
Durability
User Feedback
Health Benefits
Price
Customer Service

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Competitors Analysis on the Basis of Membership Fees (1/2)
30
In this slide, we are covering competitor's analysis based on memberships such as initiation fee, annual fee, monthly cost, and annual total cost
GYM Chain Initiation fee Annual Fee Monthly Cost Annual Total
24 – Hour Fitness $50 $50 $47 $664
Anytime Fitness $50 $50 $39 $568
Gold’s Gym $50 $40 $40 $570
LA Fitness $100 $50 $30 $510
Lifetime Fitness $80 $50 $100 $1,330
Planet Fitness $5 $39 $10 $164
Snap Fitness $50 $20 $50 $670

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Sport Fitness and Health App Used by Competitors
31
This slide covers the graph of the most adopted strategy for fitness industry over the years i.e. sport fitness and health app. Where U.S is expected to reach $ 620 million by 2020
U.S only is expected to reach $620
million by the end of 2020 and grow by
142% during the course next 2 years.
Fitness app developers are currently
in high demand as leading brands in the
fitness and wellness sphere are investing in
mobile development to gain a unique
competitive edge.
345
433
526
620
711
799
880
0
250
500
750
1000
2015 2016 2017 2018 2019 2020 2021
In
Millions
US$
We can also Introduce Gyms Specialized Fitness App for Our Members

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Popular Fitness App Types
32
This slide covers some of the fitness applications and their application types such as running apps, gym apps, yoga apps, personal training apps and activity tracking apps.
o Runkeeper
o Runtastic
o Nike+ Running
Here are some more running apps that are worth a look
o Jefit
o Strong
o Your text here
A few more examples of gym applications
o Yoga Studio
o Asana Rebel
o Down Dog
Here are a few more yoga apps:
o Aaptiv
o Sworkit
A couple of the best personal trainer apps:
o Human
Here is another popular activity tracking app:

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Market Share Analysis- Biggest Club Operators
33
This slide shows the leading market players in gym, health and fitness industry along with their market share
01 LA Fitness $2.1 Billion
02 Konami Sports & Fitness $2.02 Billion
03 Lifetime Fitness $1.55 Billion
04 24 Hour Fitness $1.44 Billion
05 Anytime Fitness $1.45 Billion
06 Equinox $1.3 Billion
07 ClubCorp $1.19 Billion
08 Virgin Active $790m
09 Central Sports $471m
10 Planet Fitness $429m

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o Company Profiles
✓ ABC Fitness Inc

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ABC Fitness Inc : Introduction (2019)
35
This slide gives the introduction of ABC Fitness Inc which includes it’s headquarters, Incorporated, segments etc. as of 2019
Total Employees
1,302
CEO
Christopher Ronni
Headquartered
4 Liberty Lane West,
Hampton, New
Hampshire.
Incorporated
2015
Offer this differentiated fitness experience at only $10 per month for our standard membership
Revenue
Franchise segment
39.12%
Revenue
Corporate-owned
stores segment
24.19%
Revenue
Equipment segment
36.68%
Divisions - Contributed 90.5% towards company’s revenue in 2019
Business Segments:
Approximately 12.5 million members and 1,742 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the
Dominican Republic, Panama and Mexico. Of our 1,742 stores, 1,666 are franchised and 76 are corporate-owned.
Introduction

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ABC Fitness Inc Company Key Statistics
36
Here in this slide we are covering total stores and total membership (franchisee-owned and corporate-owned stores) for the ABC fitness Inc.
918
1124
1313
1518
1742
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2016 2017 2018 2019 2020
Total Stores (Franchisee-owned & Corporate-owned
Stores)
17.4% CAGR
6.1
7.3
8.9
10.6
12.5
0
2
4
6
8
10
12
14
2016 2017 2018 2019 2020
Total Membership (mm) (Franchisee-owned &
Corporate-owned Stores)
19.9% CAGR

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ABC Fitness Inc Company Financials
37
Here we are covering company financial in USD MM such as net income, total revenue and EBITDA for the FY 2015 to FY 2019
Company Net Income ($mm)
37.3 38.1
71.2
55.6
103.2
0
20
40
60
80
100
120
2016 2017 2018 2019 2020
29.0% CAGR
Company Total Revenue ($mm)
279.8
330.5
378.2
429.9
572.9
0
100
200
300
400
500
600
700
2016 2017 2018 2019 2020
19.6% CAGR
Company EBITDA ($mm)
100.6
123.5
150.6
184.7
223.2
0
50
100
150
200
250
2016 2017 2018 2019 2020
22.1% CAGR

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ABC Fitness Inc Financial Statement- Balance Sheet
38
This slide covers ABC fitness Inc. balance sheet financial statement in USD thousands with some entries such as total current assets and total fixed assets and total assets.
Total Current Assets 3,88,540
Total Fixed Assets 9,64,876
Property and Equipment, Net 1,14,367
Goodwill 1,99,513
Total Assets 13,53,416
Total Current Liabilities 1,31,403
Total Noncurrent Liabilities 16,04,802
Total Liabilities 17,36,205
Total Stockholders' Deficit -3,82,789
Amount ( in thousands $ )
Balance Sheet

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ABC Fitness Inc Financial Statement- Income Statement
39
Here in this slide we are covering income statement for ABC fitness Inc including total revenue, total operating expenses and net income
Income Statement Amount ( in thousands $ )
Total Revenue 5,72,898
Total Operating Expenses 3,88,854
Selling, General and Administrative 72,446
Interest Expense -50746
Operating Income 1,31,804
Net Income 1,03,162
Total Revenue 5,72,898
Total Operating Expenses 3,88,854
Selling, General and Administrative 72,446

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Cash Flow Statements Amount ( in thousands $ )
Net Cash Provided by Operating Activities 1,84,399
Net Cash Used in Investing Activities -86,416
Net Cash Provided by(used in) Financing Activities 1,09,920
Cash, Cash Equivalents at end of the Year 3,20,139
Net Cash Used in Investing Activities -86,416
Net Cash Provided by (Used in) Financing Activities 1,09,920
Cash, Cash Equivalents at End of the Year 3,20,139
ABC Fitness Inc Financial Statement- Cash Flow Statements
40
This slide covers cash flow financial statement including net cash provided by operating activities, net cash used in investing actives and many more.

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ABC Fitness Inc Companies Competitive Strengths
41
These attribute are core competencies of the ABC fitness company
Market Leader with
Differentiated
Member Experience,
Nationally
Recognized Brand
and Scale Advantage
o We seek to provide our members with a high-quality fitness experience in a non-intimidating, non-judgmental
environment of exceptional value.
o We have a dedicated Brand Excellence team that seeks to ensure that all our franchise stores meet our brand
standards and deliver consistent Planet Fitness member experience in every store.
Differentiated Member Experience
o We have developed a highly relatable and recognizable brand that emphasizes our focus on
providing our members with a judgement-free environment.
Nationally Recognized Brand
o Our scale provides several competitive advantages, including enhanced purchasing power with our fitness
equipment and other suppliers and the ability to attract high-quality franchisee partners
Scale Advantage
o We offer a high-quality and consistent fitness experience throughout our entire store base at low monthly
membership dues.
o Combined with our non-intimidating and welcoming environment we can attract a broad member demographic
based on age, household income, gender and ethnicity
Exceptional Value Proposition that Appeals to a Broad Member Demographic
o Our store model is designed to generate attractive four-wall EBITDA margins,
o Strong free cash flow and high returns on invested capital for both our corporate-owned and franchise stores.
Strong Store-level Economics

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ABC Fitness Inc Competition
42
This slide covers ABC company’s competitors such as Private Studios and Other Boutique Fitness Offerings, country clubs and local training salons and many more
We also compete with
other industry
participants, including:
Other Fitness Centers
Recreational Facilities Established by Non-profit Organizations Such as
YMCAS and by Businesses for their Employees
Private Studios and Other Boutique Fitness Offerings
Racquet, Tennis and Other Athletic Clubs
Amenity and Condominium/Apartment Clubs
Country Clubs
Online Personal Training and Fitness Coaching
The Home-Use Fitness Equipment Industry
Local Tanning Salons

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ABC Fitness Inc Membership Fee
43
Here we are covering ABC company’s monthly membership pack along with enrolment fee and annual fee.
Monthly Membership Dues of Only $10 for
our Standard Membership
Approximately $21.99 for PF Black Card Members;
Current Standard Annual Fees of Approximately $39
Enrollment Fees of Approximately $0 to $59

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Gym Fitness and
Healthcare Marketing Plan
44
o Facebook Promotion
o Customer Acquisition Strategy
o Customer Conversion Strategy
✓ Email Marketing Budget and Package
o Fitness Center Marketing: Distribution
✓ Direct-mail Marketing Campaign
o Customer Retention Strategy

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Gym Fitness and Healthcare Marketing Plan (1/2)
45
Here in this marketing plan we have covered business objects, strategy, and outreach tactics.
Business
Objectives
Generate New
Customers
Add
Text Here
Add
Text Here
o Use social media outlets to drive traffic on website
o Create customer base for future sale
o Become trusted source for information about fitness and health in gym, health and fitness market
o Add text here
Strategy
o Create twitter account and send out daily content about health
o Create facebook page and tie in twitter and instagram updates
o Create weekly caption content to increase number of facebook fans
o Create weekly content on blog that automatically populates the facebook page, twitter account and
instagram
o Create web page and give away free trainer in exchange for email ID. Use that information to send initial
email offers
o Partner with other fitness centers to generate leads and promote events through facebook, instagram,
twitter, public calendars, meetup groups, flickr
Outreach Tactics

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Gym, Fitness and Healthcare Marketing Plan (2/2)
46
This slide covers gym, fitness and healthcare marketing plan including objectives, strategies, tactics and measurements
Objectives Strategies Tactics Measurements
Attract 20 members per month
o Increase # of new member leads
o Increase tour conversion rate
o Advertise using google AdWords
o Partner with healthy salad and vegan
café
o Creating testimonials based on ideal
client profile
o # of google AdWords leads
o # of local partnership referrals
o % tour conversions using testimonials
o # of new members
Retain customers
o Provide additional support to ensure
members reach their goals
o Make them feel part of an exclusive
community that they won't want to leave
• Launch member blog with valuable
exercise and nutrition info plus
downloadable guides
• Hold mostly loyalty events and seminars
• Create private Facebook group for
members
o # of blog visits
o # guides downloads
o # event attendees and >90% positive
feedback
o # Facebook group members
o Retention rates
Add text here Add text here Add text here Add text here

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Digital Marketing Strategy : Facebook Promotion
47
This slide covers the Facebook promotion which includes training camps, answers to blog posts, quarterly based adventure camps and many more.
Business
Objectives
Free Goodies at
Gym
Inauguration.
Free Training Camping Days (
Zumba, Dance, Aerobics) At
Public Places.
One-month Free Facilities
for a Guest with a Google
Review.
Provide Meal Plans.
Answer Member Questions Through Blog Posts.
Adventure Camp/ Activities on Quarterly Basis.

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Digital Marketing Strategy: Customer Acquisition Strategy
48
This is our customer acquisition strategy via AdWords which includes search network adds and display network ads from which we can get 23 plus clicks and 2K impressions
Budget for PPC:
$500 per day
As per google
AdWords there will
be 23+ clicks and
2K+ impressions
with this budget
2K potential
customer will
show the Ad
23+ click
throughs will be
there
Search Network
Includes Google Search Sites and Non- Google
Sites that use Google as a Search Engine
Display Network
Includes Google Content Sites and Non-
Google Content Partners that show ads
Daily Potential Reach
Search Network Only
23+ Clicks
2K+ Clicks
Networks
Sites that show your ads along with their own search results, new articles or other content

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Digital Marketing Strategy- Customer Conversion Strategy
49
This slide states that email marketing promotion has been grown from the past few years and we can use it as our customer conversion strategy
We can Spend 40 to 50 % in Email Marketing Via Mailchimp
of Customers Prefer to
Receive Marketing
Communication
Through Email
77%
Email Marketing
Promotion
of email recipients will made at least one
purchase based on surveys'
o E-mail ad revenue reached
4 billion according to
survey
o Active email
accounts 5.6
billion
44%
of b2b buyers are most likely to
share useful content via email.
72%
of email recipients open email
based on subject line alone.
33%

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Digital Marketing Strategy- Email Marketing Budget and Package
50
Here we have covered email marketing budget and package for our mail campaigns which include a specific amount of mails per day according to package.
APIs, SMTP Relay, and Webhooks
Delivery Optimization Tools
Transactional Template
Editor
Insightful Analytics
Ticket Chat & Phone Support
No Access to Email Validation
No Access to Dedicated IPs
No Subuser Management
$14.95/mo estimated*
15,000 emails/mo
0 100,000*
Delivery Optimization Tools &
Email Address Validation
Transactional Template Editor
Ticket Chat & Phone Support
2,500 Email Validation
Dedicated IP included
Subuser Management
$199.95/mo estimated
400,000 emails/mo
0 1.5 million*
Delivery Optimization Tools & Email
Address Validation
Prioritized Support
5,000 Email Validations
Dedicated IP Included
Subuser Management
Custom Pricing
Delivery Optimization Tools
Ticket Support
No Access to Email Validation
No Access to Dedicated IPs
No Subuser Management
$0/mo
Free
Try it out send 40,000 emails for
30 days, then 100/day forever
Essentials 40K
Send up to 40,000 emails/mo
before overages apply
Pro 300K
Send up to 300,000 emails/mo
before overages apply
Premier
Amplify your email program with
extra support from our team

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Digital Marketing Strategy- Customer Retention Strategy
51
o A quick website analysis to find errors
o Competitor analysis
o Keywords research
o Correct site’s architecture and internal linking
o Speed optimization to avoid bounce rate
o On-page optimization
o Link Building
SEO
Services
o Monthly retainer: $750-5,000 per month
o Contract services at fixed prices: price variable
o Project-based pricing: price variable
o Hourly consulting rate: $100-300/hr
Cost
Here we have listed some of the ecommerce SEO services such as website analysis, keywords research, on page optimization, link building and many more along with its cost.

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Fitness Centre Marketing- Distribution
52
This slide covers our distribution channel which is direct mailing. Which will help in building long term relationships, establishing trust and credibility also, earns a higher response rate
Direct mail is the best way to reach
your members .
A calculated direct-mail
campaign represents an investment in
profit and should be approached
with dedication
Mailing list building tools available at
mail chimp, develop a database of our
customers, and define a mailing list
comprised of likely prospects
By the time we will launch our offer,
we would have established trust and
credibility also, earns a higher
response rate
We will incorporate multiple direct
mailers during a six-month period.
This will allow us to build long
term relationships
Repetition is key: Instead of a one-
postcard campaign

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Direct-Mail Marketing Campaign for Gym Health and Fitness Clubs
53
Week 1
Send a brochure introducing potential clientele to our fitness center. Offering a
personal tour at our convenience. Add value by including a panel with tips for specific
fitness goals.
Week 6
Sending a flyer or email detailing newsletter about our fitness center. Include pictures
(with permission) of our members enjoying the facilities. A section called "Meet the
Staff," complete with pictures and credentials, can provide trust and confidence.
Week 12
Give a guide detailing all the services you have, as well as tips and tricks for specific
purposes. For example, one page could be about weight loss and how members could
use our gym as a tool for weight loss. The site might be about basketball tips, including
details about joining the leagues or tournaments in basketball.
Week 24
Send a direct-mail postcard inviting potential members to tour your facility. Include a
special time-limited discount to anyone who takes a tour.
Week 18
Send a calendar with members ' images in action, including special dates, discounts,
etc. .
Week 30
Send a greeting card to anyone who has taken a tour but has not signed up
immediately afterwards. Include a voucher or gift coupon to express our appreciation
and offer to answer any potential members ' questions personally.
Here we have covered 30 weeks of a direct marketing campaign in which we are sending fitness and health brochures, flyers, guides, calendars, postcards and greeting cards including various offers
via emails

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Digital Engagement Budget
54

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Gym Health and Fitness Clubs Digital Engagement Budget
55
This slide covered social media marketing budget for various categories such as content creation, social advertising, social engagement, software/tools, promotions and contests.
Budget Category
(Type/Description)
In-house Expense
(Fixed/Percent)
Outsource Expense (Fixed/Percent)
Total Category
(Fixed/Percent)
Writing ($ Per hour X hours per month) (# Pieces content X $ per piece/ project)
Covers in house or outsourced time to
write and design plus costs of the
photos and video
Graphics
Video
(Social Channel 1) (N/a) ($ Per day X days per month)
Paid costs for reach per social channel
such as Facebook, twitter, LinkedIn, etc.
(Social Channel 2)
(Social Channel 3)
(Social Channel 1) ($ Per hour X hours per month) ($ Per hour X hours per month)
Time costs for trainers or employees to
listen and respond to talk per channel
(Social Channel 2)
(Social Channel 3)
Monitoring (N/a) ($ Per month)
Monthly costs for social media
monitoring and other automation
software services
Scheduling
Analytics
(Campaign 1) ($ Per campaign) ($ Per campaign)
Costs for prizes, discounts, etc. Add
totals/ month and calculate percent of
total.
(Campaign 2)
(Campaign 3)
Total $% $% $%
Content Creation
Social Advertising
Social Engagement
Software/Tools
Promotions/Contests

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Marketing Timeline
56

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Five Months Marketing Timeline for Gym Health and Fitness Clubs Industry
57
This is five months marketing timeline which includes SEO, paid searches, social media, email marketing, display ads and site UX/UI
Month 1 Month 2 Month 3 Month 4 Month 5
SEO
Name 1
Name 2
Paid
Search
Name 1
Name 2
Social
Media
Name 1
Text Here
Name 2
Text Here
Email
MKTG
Name 1
Name 2
Display
ADS
Name 1
Launch Banner Ads
Name 2
Site
UXJUI
Name 1
Launch
Name 2
Audit SEO Review Q1 SEO Results Review Q2 SEO Results
Create a Link Building Plan
Display Ad Refresher #1 Display Ad Refresher #1
Result
Keyword Research Refine Meta Title $ Desor
A/B Test Churn Email Templates
Map Out Lead Gen Drip Campaign
Audit Keywords Account Build & Launch Restriction AdWords Text Here
Set Up Conversion Tracking
Find Ad Agency
Review Q1 Display Results
Text Here
Text Here
Find Web Agency Work with Agency For Website
Analyse Heatmaps
User Flow Optimizations
Launch Coupon Offer#1
Text Here
Test Conversion Tags QA Search Conference
Map Content Calendar Q3/Q4 LinkedIn Creatives
Review Q1 Social Results Review Q2 Social Results

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Analytics Dashboard
58

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Analytics Dashboard for Gym Health and Fitness Clubs
59
This slide covers the Key performance indicators for analysing social media platforms, email campaigns and website performance
No of twitter followers
No of emails collected
on website
No of referrals from social
media friends
No of people that attended
special events
No of web hits
No of Facebook Fans
456
321
156
342
210
275
300
No of enrollment for gym

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09
Licenses and Permits for Gym
Health and Fitness Training
60

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Licenses and Permits for Gym Health and Fitness Training
61
American Council on Exercise (ACE)
National Academy of Sports Medicine (NASM)
American College of Sports Medicine (ACSM)
National Strength and Conditioning Association (NSCA)
International Sports Sciences Association (ISSA)
This slide covers some of the top training qualifications which are required for gym training

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10
Business Model
62

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Gym Health and Fitness Club's Industry Business Model
63
Business model covers key partners, key resources, key activities, value propositions, customer relationships, customer segment, cost structure and revenue streams for fitness industry
Clients
• Subscription Fees
• Pre-set Workout Fees
• Membership
Trainers
• Registration Fees
Add Text Here
Revenue Streams
Equipment: Maintenance & Depreciation Utilities- Water, Electricity,
Telephone, Internet
Rental Add Text Here
Labor Costs: Salaries/ Commission, EPF and SOCSO
Add Text Here
Cost Structure
Suppliers of Equipment
Training Consultant
Fitness Facilities
Website Developer
Key Partners
Sports Facilities
Practical Advice on Using
Sport Equipment
Ambience (Secure for Woman
Healthy Lifestyle
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Value Propositions
Discount Card
• Maintain Existing Customer
Membership After Sales
Service
Your Text Here
Customer Relationships
Housewife
Working Woman
Woman 10 Years Above
Customer Segments
Retaining Existing Customers
Providing Fitness Instructions
Matching Clients with Trainers
Getting New Customers
Your Text Here
Your Text Here
Your Text Here
Key Activities
Financial: Capital
Human: Capital/ Nutritionist/
Health Advisor
Key Resources
Word-on-mouth
communication
Social Media (WhatsApp,
Facebook & Instagram
Your Text Here
Channels

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11
Investment Required for
Starting Fitness Center
64

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Investment Required for Starting Fitness Center (1/2)
65
This slide covers investment budget and cost for gym equipment’s, renovation, liability insurance, gym management software, facility, licenses and permits.
Budget
$150,000 – $300,000
Investment Cost ($)
Gym Equipment's 50,000
Renovation Costs ( Construction, Painting, Carpeting,) 100,000
Liability Insurance 100,000
Gym Management Software 20,000
Facility Costs 6,000 Per Month
Licenses and Permits 800 Per Qualification

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Investment Required for Starting Fitness Center (2/2)
66
This slide covers investment cost for equipment's, HE, training, interior and rental advance according to 2500 to 4000 square feet
Investment
2500-3000
Square Feet
3000-3400
Square Feet
3400-4000
Square Feet
Equipment $ 2000 $ 4000 $ 6000
HR, Training, Uniform, Pre-operative,
Software and Franchise Fee
XXX XXX XXX
Interior Cost XXX XXX XXX
Rental Advance XXX XXX XXX
Add Text Here XXX XXX XXX
Total Investment XXX XXX XXX

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Financial Projections
67

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Gym Health and Fitness Clubs Financial Projections
68
This slide covers three years of financial projection for gym, health and club industry such as net revenue, financing cost, EBITDA margin, users and target market
Target Market (MM) 14.50 15 16
Users (MM) 0.2 0.3 0.4
Net Revenue ($ MM) 750 800 850
Total Expenses ($ MM) 75 80 85
EBITDA ($ MM) 130 140 150
EBITDA margin 29% 21% 22%
Financing Cost ($ MM) 20 25 30
PAT ($ MM) 60 65 70
PAT margin 12% 11% 9%
FY20 FY21 FY22

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Return on Investment
69

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Return on investment
Gym Health and Fitness Club Return on Investment
70
This slide covers Return on investment for 5 quarters including overall ranking, seq investment change and net income change
Jun 30,2021 Dec 31,2020 Sep 30, 2020 Jun 30, 2020 Mar 31, 2020
II. Quarter IV. Quarter III. Quarter II. Quarter I. Quarter
Y/Y Investment Change 134.63% 39.15% 90.74% 30.76%
Y/Y Net Income Change 69.53% 624.91% 8.31% 70.26% 7.04%
Investment (TTM) in Millions 1,393 783 1,056 625 594
Return on Investment (TTM) 12.39 % 13.49% 11.04% 13.15% 11.74%
GYM Overall Ranking #113 # # 146 # 295 # 276
Seq. Investment Change 77.89% -25.87% 68.96% 5.31% 5.49%
Seq. Net Income Change 38.39% 40.58% -32.7% 29.48% 491.76%
Net Income (TTM) in Millions 119 103 78 77 64

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How to Enter in Health and Fitness Club Market Icons Slide
71

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Additional Slides
72
01 Clustered Column
02 Column - Chart
03 TimeLine
04 Meet Our Team
05 Post it Notes
06 Venn
07 Financial
08 Dashboard Template
09 Idea Generation
10 Thank You for Watching..!

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Clustered Column
73
0
10
20
30
40
50
60
70
80
90
100
FY17 FY18 FY19 FY20
Sales
(in
USD
millions)
Years 2020
Product
01
Product
02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select “Edit Data”.
Product
01 This graph/chart is linked to excel, and changes
Product
02

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Column - Chart
74
Product
01 This graph/chart is linked to excel, and changes
Product
02
20
15
32
40
55
40
35
35
0 10 20 30 40 50 60
Q1
Q2
Q3
Q4
In USD millions
Product
01
Product
02

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TimeLine
75
Text Here
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2017
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2018
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2020
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2019

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Meet Our Team
76
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Designation
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Post it Notes
77
Text Here
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Venn
78
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03

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Financial
79
$250
$450
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Dashboard Template
80
50
100
0
01
LOW
50
100
0
02
HIGH

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Idea
Generation
81

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Thank You for Watching..!
82
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

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