The document discusses crowdfunding strategies and challenges. It begins with an overview of what crowdfunding is, including how an idea is presented to the public, backers pledge funding, and the campaign is realized if sufficiently funded. It then covers the history and timeline of crowdfunding, different models like donation, reward, lending and equity. Metrics on the crowdfunding market size and categories are shown. The rest of the document discusses technical strategies for crowdfunding like setting goals, budgets, marketing plans and choosing a platform. Pros, cons and case studies are presented.

1. Crowdfunding Technical
Strategies & Challenges
Your Company Name

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Agenda
2

3. What Is Crowdfunding?
Sustainability
Product
Services
Innovation
Charity
Technology
Campaigner
presents ideas to
public
01.
General public
funds the
campaign
02.
Backers get
awarded in terms of
interest equity or
rewards loan
04.
Campaign turns
into reality if
sufficiently funded
03.
3

4. Outline Of Crowdfunding
Micro
Finance
Micro
Lending
Peer-to-peer
Lending
Crowd
funding
Started on the
internet for
people to fund
projects
01
Shifts to
transactions to
raise capital
02
Helps startups
meet early-stage
capital raising
challenges
03
Economy grows by
bringing long term
equity capital into the
market
04
4

5. Timeline Of Crowdfunding
Pre-launch
Research set up
grow mailing list
Follow up
Gift
building
Promotion
Email social
countdowns sharing
LAUNCH
5

6. How It Works?6
Create a
project
02.
So you’ve got an
idea?
01.
Tell your crowd
03.
Turns idea
into reality
06.
The crowd pledges for
the cash
04.
Crowd advertises the
project among public
05.

7. Crowdfunding Process
Crowd
vets
solutions
Company own
winnings
solutions
Company
profits
Crowd
submits
solutions
Company
broadcasts
problem online
Company
has a
problem
Online “crowd”
asked to give
solutions
Company
rewards winning
solvers
7

8. Crowdsourcing Is
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9. Forms Of Crowdfunding9
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01.
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03.
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04.Crowdfunding
Crowdsharing
Crowdvoting
Crowdcreation

10. Types Of Crowdfunding
Donation
Model
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Reward
Model
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Lending
Model
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Equity
Model
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10

11. Types Of Crowdfunding
Donation
Model
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Lending
Model
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Equity
Model
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Reward
Model
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12. Crowdfunding Escalator
01
02
03
04
05
Idea
Revenue
Validation
Expansion
Maturity
Donations
rewards
Rewards
Debt equity
Equity debt
Institutional
Crowdfunding
12

13. Reward VS Equity13
EquityReward
Rewards-based raises allow
startup to provide an item of
value in exchange for a capital
commitment for example, if a
backer commits $50, the startup
may offer a copy of the product
once its produced.
✓ Offer pre-order, custom
incentives
✓ Typically raising less than $50k
✓ Anyone can back you
✓ No equity dilution
Reward
Companies may offer shares of
company stock directly to
accredited investors in exchange
for funding commitments. This
may include options for convertible
debt and debt funding as well.
✓ Offer equity stake in company
✓ Typically raising $50k to $10m
✓ Available to accredited
investors only
✓ Must issue stoke in company
Equity

14. Equity Crowdfunding
Sign-up with
registered crowd-
funding site/portal.
01.
Provide essential
company info to
investors.
03.
In exchange for
money, investors get
shares in company.
05.
Target reaches platform
performs more vetting before
releasing funds to business.
07.
Investors continue
to be advocates
for business.
08.
These shares give
investors voting rights in
company.
06.
Investors contribute
up to $2,500 to the
project.
04.
Submit to
background
checks by the site.
02.
14

15. Based Crowdfunding
Asking the crowd for money in return for
products, experiences, promotional item
or some other form of perks
Another arrow in the
entrepreneur’s funding
raising quiver
15

16. Donation Based Crowdfunding
40%
30%
20%
25%
15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Social Causes
Films and Performing Art
Business and Enterpreneurship
Music and Recording Art
Art (general)
16

17. 17
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Researching
Ideas

18. 18
Twitter
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Facebook
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LinkedIn
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Pinterest
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You Tube
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Set Up
Social
Profile
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19. 19
Researching Target
Audience

20. 20
SettingA
Budget
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21. Design Marketing Collateral
Social
media
✓ Twitter
✓ Facebook
✓ YouTube
✓ Google
Website
✓ Website Content
✓ SEO
✓ Pay-per-click
✓ Blog
Mobile
marketing
✓ Mobile Websites
✓ Messaging
✓ OR Codes
✓ Apps
E-mail
marketing
✓ E-mail Marketing
✓ E-mail Newsletters
21

22. Crowdfunding Market
Risk & opportunityGlobal market Categories
Equity
$190,000
Donation
$4,700
Reward
$2,300
Lending
$4,700
Donations
$1.4 thousand
Donation- reward mix
$23 thousand
Reward
$2.3 thousand
Mixed others
$4.3 thousand
Lending
$4.7 thousand
$190,000
Equity
22

23. Crowdfunding Marketing Tools
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Research
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Promotion
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Engagement
23

24. Impact Of Crowdfunding
By pooling small
contributions of
money
A little
money
From groups of
people who share
common interests
A lot of people
Everyone has the
power to achieve
financial goals
The power of
crowd funding
24

25. Different Elements Of A Successful Crowdfunding Campaign
A relatable
narrative
Sharing
impacts
Building a
community
A tangible theory of
change
Effective
outreach
Interesting
rewards
What Makes A
Crowd Funding
Campaign
Successful?
25

26. Crowdfunding For Startups26
Develop a
business idea
or goal.
Crowd funding site
screens you for
eligibility and fit.
Supporters pledge
funding.
Campaign closes,
and you receive
funds.
Complete your
business goal or
bring your product to
market.
Choose a crowd
funding site.
Create your crowd
funding campaign
describe your business
idea or goal.
Share your campaign
with family, friends,
and social networks.
Crowd funding
platform subtracts
its fee.
Reward your supporters
with equity, product
samples, or loan
interest.

27. Crowdfunding Statistics
80%
35%
0 100 200 300 400 500
Other
Energy &
environment
Music & Arts
Films & Arts
Business
Social causes
27
In Numbers, millions

28. Crowdfunding Statistics
No. Of Portals$ BN
0
200
400
600
800
1000
1200
0
2
4
6
8
10
12
14
16
18
2009 2010 2011 2012 2013 2014 2015
Crowding Portals Worldwide
Raised Worldwide
1120
28

29. Number Of Crowdfunding Platforms By Region
630
415
210
102
92
75
0 100 200 300 400 500 600 700 800 900
Europe
North America
Asia
South America
Oceania
Africa
29

30. Choose A Platform
Select your major
strategies
02.
Check your projects
eligibility
01.
Determine cultural and
personality fit
03.
Evaluate platform
costs
05.
Look for credibility
display opportunities
04.
Consider the individual
platforms minor features
06.
30

31. External Effects On Crowdfunding Platforms
Crowdfunding
platform
FundersFundraisers
Wider set of project to fund
Better market testing
Better fit of rewards
Higher changes to fund a project
Lower chances of success for any campaign
More
competition
Exchange of good
practices
Higher chances
project get funded
Larger supply of
Consultancy services
Free-riding in due
diligence
31

32. 32
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Coffee Break

33. Common Crowdfunding Platforms
Kickstarter
Buzzbnk
Indiegogo
Beacon
Gofundme
Artistshare
33

34. ✓ It’s about so much more then money
✓ A free page dedicated to your business
✓ Investor groups regularly Surf crowd
funding platforms
✓ Feedback and sense of community
✓ A willing audience interested in you and
success
✓ Cheerleaders for your brand
ProsOf
Crowdfunding
34

35. Cons Of Crowdfunding
✓ Time consuming.
✓ All or nothing?
✓ Unrealistic expectations.
✓ Hard work.
✓ Lots of planning required.
✓ Chances you wont get funded.
Disadvantages
35

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The
DAO
01.
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Star
Citizen
02.
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Elio
Motors
03.
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Pebble
Time
04.
Successful Crowdfunding
Projects
36

37. Crowdfunding For Idea/Startup/Business
Category Participation Fundraised
Idea 1 Business Yes $2.5M
Idea 2 Social No $1.2M
Idea 3 Environmental Yes $3.7M
Idea 4 Business Yes $2.8M
37

38. Successful Crowdfunding Campaign
Popular Names Key $ Million Raised
The Dash Kickstarter $3.3M
Pebble Smartwatch Kickstarter $10.2M
Canary Indiegogo $1.9M
Bitvore Fundable $4.5M
38

39. Crowdfunding Plan
Steps Define Design Develop Deliver
Step 1 Text Here Text Here Text Here Text Here
Step 2 Text Here Text Here Text Here Text Here
Step 3 Text Here Text Here Text Here Text Here
Step 4 Text Here Text Here Text Here Text Here
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40. Crowdfunding Technical Strategies Icons40

41. Additional
Slides
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42. 42
Our Mission And
Vision
Our mission
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Our vision
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43. 43
About Us
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44. 44
Meet Our Team
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Sam White
CEO
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Tony Star
Manager
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Victoria Smith
Financial advisor
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John Albert
Web designer

45. 45
Financial
40%
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65%
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95%
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35%
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46. 46
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Our Main
GOAL

47. Comparison
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70% 50%
47

48. Quotes48
Our greatest weakness lies in
giving up. The most certain way to
success is always to try just one
more time
- Thomas Alva Edison

49. 40%
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65%
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80%
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Dashboard
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50. Timeline
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51. Location
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51
60%
80%
40%
20%
Russia
Brazil
Australia
USA
Brazil
Australia
Russia
United States of
America

52. Puzzle
04
03
05
0201
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53. 53
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Target

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Lego
01
02
03
04
05
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55. Venn55
01
02
03
04
05
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Mind Map
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57. Magnifying Glass
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58. Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Thank
You
58
Address
# street number, city, state