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Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy. Attend and get a roadmap to successfully creating and amplifying your content! During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences. The webinar covers: Insights into how businesses are growing by creating great content and amplifying its reach. The major components required for building a modern content strategy. A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.

Full Webinar: A Roadmap for Successfully Creating and Amplifying Great Content

Skyword Inc.

Panel Discussion on the emergence of Content Marketing. Topics include: The New Age of Search Marketing, Content, and Social. A Roadmap to Sustainable and Scalable Content Creation. The Convergence of Influencer and Content Marketing. Importance of Content Amplification in Content Strategy. Panelists: Seth Dotterer, VP Marketing, Conductor Gregg Freishtat, SVP Strategic Alliances, Outbrain Tom Gerace, CEO, Skyword Pierre-Loic Assayag, CEO, Traackr Moderator: Clare McDermott, Editor, Chief Content Officer Magazine

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Redefine influencer marketing with content marketing influencers

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Skyword Inc.

Engage B2B Buyers On LinkedIn

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Skyword Inc.

The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place. We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.

Skyword Digital Agency of the Future Full Report

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Full Webinar: A Roadmap for Successfully Creating and Amplifying Great Content

Content Rising | Boston 2014

Redefine influencer marketing with content marketing influencers

Agency Content Innovators

Engage B2B Buyers On LinkedIn

Content marketingsummit bro-atlanta-traviswright

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Offering 360-degree views of the entire enterprise, Skyword360 is the only content marketing platform that combines enterprise-wide visibility and planning with original content creation, distribution, and optimization. Now, you can fuel marketing across channels, divisions, regions, and countries with a consistent, relevant brand story. With TrackMaven's industry benchmarking and insights into the content planning process, you'll have the ability to combine best-in-class analytics with best-in-class content marketing. Consolidate content marketing software across your organization to create unique, synchronized customer experiences that drive measurable results.

Skyword360 Product Webinar — November 15, 2018

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B2B marketers often struggle with the strategic and tactical complexity of building a content marketing strategy that drives continuous audience engagement and establishes new connections. In this presentation from Christine Polewarczyk, Service Director of Content Strategy and Operations, SiriusDecisions, and Ray Gilmartin, Senior Director of Product Marketing, Skyword, cover building a successful content strategy. They review how to: Develop, organize, and document a content marketing strategy Infuse brand purpose into your strategy to deliver on brand promises. Build brand awareness and foster authentic and continuous customer relationships.

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Skyword Inc.

Between the moment "Googling" became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up. In this webinar, we'll review how to: Build a solid SEO foundation with your website Implement a strong keyword strategy Establish an SEO Style Guide Optimize content with mobile, voice, and global trends in mind Learn from your optimization results

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Ready for a centralized location where you can see all of your content across the enterprise? Learn more about Skyword’s latest release. Skyword’s May 2018 release incorporates two compelling elements—a visual redesign and an Enterprise Planner. The Skyword Enterprise Planner provides a central location to view all content and marketing activities, empowering you to coordinate internal team efforts and execute global campaigns. Plan and visualize your content across your campaigns, business regions, divisions, and distribution channels.

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Skyword will be compliant with the EU General Data Protection Regulation (GDPR) when it goes into effect on May 25, 2018. We know that this is top of mind for all of you, and we have been working diligently for months to ensure our platform, policies, and procedures meet GDPR requirements. Join Skyword's CMO, Tricia Travaline, and Chief Technology and Data Protection Officer, John Mihalik, delivered these slides in a webinar to provide an overview of Skyword's new data protection policies.

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Clare McDermott, Chief Research Officer, Mantis Research, and Tricia Travaline, Chief Marketing Officer, Skyword, will walk you through the most interesting findings of this year-long survey of 1,000 global content marketers. Learn: Benchmarks for the practice of content marketing today The defining characteristics of the most successful content marketers Areas of focus for advancing your content marketing organization's performance

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Skyword Inc.

This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate. Lauren DiZazzo, Associate Community Manager, Skyword Bridget Burns, Social Media Strategist, Tom’s of Maine Christine Kayser, Senior Content Strategist, Skyword Angela Tague, Freelance Contributor

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Skyword Inc.

Allen Gannett, Founder & CEO, TrackMaven We are getting sucked into a content marketing death spiral. Brands compete in a race to the bottom, then complain about how hard it is to be heard over the noise. How can we pull ourselves out of the echo chamber and refocus on delivering value? In this session, we’ll take a deep dive into what’s working (and not working) in marketing today. Allen Gannett will outline the headwinds marketing executives face in scaling an effective digital marketing program and leave you with five clear strategies to course-correct your organization’s approach to digital.

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Skyword Inc.

Developing an insightful content marketing strategy that anticipates consumers’ need for meaningful health information can go a long way towards helping healthcare organizations reach their target audiences and build relationships. But many marketers, wary of navigating this heavily regulated industry, have made scant progress. This discussion will dive deep into the ins and outs of content marketing in the healthcare continuum, where Dignity Health is adapting to the needs of patients and communities to create proactive and personalized experiences from click to clinic. Sho Balkian, Digital Content Manager, Dignity Health Dee Mostofi, Director of Public Relations, Dignity Health Nick Cifuentes, Senior Director, Digital Engagements, Dignity Health JD Singh, SEO Manager, Dignity Health Scott Ludwig, Senior Director, Content Services, Skyword

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Skyword Inc.

Come join Skyword’s engineers and get a sneak peek at some upcoming features to the Skyword Platform. This open-dialogue session will give attendees an opportunity to discuss the challenges they face as marketers. We’ll create an open forum where you can inspire what the Skyword team will build next to make content marketing an easier and more sustainable process. And yes, beers will be provided! John Mihalik, CTO, Skyword Cara Rickard, User Experience Architect, Skyword Jim Fischer, Product Manager, Skyword

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Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations. Casey Nobile, Editorial Director, Skyword Molly Berry, Community Manager, Skyword Ray Hainer, Senior Director, Content Services, Skyword Kyle Harper, Digital Marketer, Freelance Writer Pam Jones, World Wide Digital Marketing Strategist, IBM

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When you’re a writer in content marketing, you constantly hear that you need to follow content creation guidelines and brand voice and tone. But what if a brand is looking to create a publication with individual and unique voices throughout? We will discuss how writers can cultivate their voice while still giving clients what they need to help brands create true publications. Tom Hardej, Editorial Director, Skyword Ben Chamas, Senior Editorial Manager, Skyword Laurie Mega, Content Director, FEN Learning Liz Alton, Skyword Contributor

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Combine the power of Skyword’s technology with a white glove services team, and what do you get? Unprecedented content marketing genius. Take your marketing strategy to the next level. We’ll ensure you get more comfortable with the Skyword Platform by learning the tricks and tools to capitalize on to kickstart your content marketing strategy. Megan Menesale, Director, Product Marketing, Skyword Jim Fisher, Product Manager, Skyword Marc Wasserman, Customer Success Manager, Skyword Allie Chartoff, Director, Content Services, Skyword

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We will explore the steps that McKesson has taken on their digital transformation journey, from building their martech stack and getting buy-in from multiple stakeholders to acquiring technology and showing how content/marketing activities affect the bottom line. Eric Herman, Director, Brand Partnerships, Skyword Omar Al-Sinjari, Senior Manager, Digital Marketing Operations and Technology, McKesson

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Skyword Inc.

A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience’s attention, we must deliver the right content, to the right people, at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. During this session, Mary Ward, Vice President of Account Services at ion interactive, will showcase real-world examples of interactive content success at each stage of the buyer’s journey. Mary Ward, VP of Account Services, Ion Interactive

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Skyword Inc.

As brands forge ahead with content marketing programs, many fail to go beyond the surface when it comes to brand storytelling, limiting their ability to embrace story at the core. In order to push your organization to the future and remain ahead of the competition, you need to focus your energy on creating a story-centric marketing culture. Reuben Staines, Senior Director, Content Marketing, Samsung Mandi Tompkins, Director of Content Services, Skyword

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Skyword Inc.

When you spend so much time investing in your content creation process, it can be easy to lose sight of the end goal. A successful content strategy must be able to measure it’s worth by tracking the new leads coming in, as well as audience engagement. In order to own your audience, you have to first figure out how they interact with your content. During the webinar, he will discuss key factors to content marketing success including how to: -Define your mission statement -Track your buyer's journey -Identify key KPIs Don’t just hear him speak during the webinar. Secure your seat to see him at Forward by registering for our conference from June 22nd-23rd (http://www.skyword.com/forward/). Use the promo code 100_off to get 20% off your ticket.

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