2. Today’s Challenges For Marketers
Reducing Cost & Complexity Increasing Productivity Managing Brand Risk
Manage multiple projects Sending & receiving large files securely Strategic
Manage a large volume of content Boost efficiency of agency collaboration Operational
Ensure secure document transfer Syncing documents across multiple Financial
Track ROI on content based campaigns personal and company devices Regulatory
Manage email overload Automation of push information
Distribute information in a
Reduce searching of emails for inputs timely manner and control
access
Improve multi party document co authoring
& comparison
Manage commenting and review process
Measuring team productivity & campaign effectiveness
1) Team & Agency Collaboration
2) Inter Company Collaboration
3) Intra Company Collaboration
Campaign Content
Creation

3. Content Creation: it’s a Complex Task
Review and Approve Content Distribution
CEO Legal CMO Sales Field Customer
Team Marketing
Marketing
Team
Design Copy Press
Agency writer
Content Creation
Internal Communications
External Communications

4. Content Creation: It’s A Collaborative Process
Even a simple document goes through a number of
stages. At each stage, feedback is received, revisions
are made, file types are changed.
Example:
1 Conf Call 5 Emails 3 Conf Calls 2 Final Inputs 5 Signoff’s
4 Emails 5 Approvals 8 Emails
6 Inputs 12 Inputs
3 Versions 4 Revisions

5. Content Creation: Marketing Spend on Creation and Distribution
Content Creation Spend
% of Budget Spent on Marketing Content
$22,700 Company Size
$78,600 $42,400
Fewer than 10
10 to 990
50+% 15.7 %
$77,200
100 to 999
1000+
50% 6.9 % $182,300 Average
40% 13.7 % Content Distribution Spend
$34,000 $100,000 Company Size
$301,000
Fewer than 10
30% 19.6 %
$258,000 10 to 99
100 to 999
20% 34.3 %
1000+
Average
10% 8.8 % $875,000
Total Spend
<10% 3.9 % $56,700 $142,400
Company Size
$379,600
Fewer than 10
0% 5% 10% 15% 20% 25% 30% 35% $335,200 10 to 99
100 to 999
1000+
Average
$1,057,300

6. Collaboration in the Cloud
 Cloud enabled file sharing & collaboration offers marketers a new
way of optimisation their productivity by:
 Enhancing the communication and workflow process around content
production
 Supporting real time co-authoring of documents
 Making it easy to share and work together on documents using any mobile
device, tablet. PC or Mac
 Cloud collaboration improves the ability to optimise and track and
ROI of all contnet based marketing activities by:
 Provide a secure environment in which to share and work on documents
 An easy route storing and publishing documents and track access and
activities

7. SkyDox: The Platform
Features:
 Simple familiar and easy
to use with web 2.0 UI
SkyDox is a file-centric, enterprise level collaboration and  Presence, notifications
and mobile access
file sharing platform that supports over 200 file formats
 Simple sign up for all
from a wide range of productivity applications. parties inside and outside
of the fire wall
With SkyDox, marketing teams within a company or across  Immediate collaboration
suppliers, partners and customers located anywhere can on document online
simultaneously collaborate on documents of any type. without having to
download
SkyDox allows marketers to:  Guest activity tracking at
the page level
 Create content collaboratively with individuals and
 Setting access rights by
groups
person or file
 Share content securely
 Tracking tasks &
 Publish content approvals
 Track access and activities around content both
 Allows them to use their
inter and intra company current editing tools to
make changes

8. SkyDox: Feature Rich Document Management
Collaboration Document Management Administration
Collaboration  Secure Web-based portal for
administrative functions
 View a wide range of document  Secure Web-based portal and
formats online mobile app for file access and  Designate one or more users as
collaborative functions administrators
 Edit documents online  Share documents outside of the  Administrator(s) can create and
immediate collaboration group manage additional user accounts
 Share individual documents and by means of Web links (these and groups
entire folder hierarchies links are secure and expire
automatically after a specified  Control features of the mobile
 Designate folders as read time limit) app centrally (such as prohibiting
only, upload only or full access local caching or forcing
 Notification of new file uploads encryption)
or changes
 Restrict or prohibit the
 Limit the storage allowance of
deletion, download, printing of  Share documents and folders individual users, or allow
documents without directly impacting the unlimited use within the overall
storage allowance of those who storage allocation of the
 Document versioning, allowing participate in the sharing. enterprise
rollback to previous versions
under administrator control  Notification when shared files  Remove users from projects
are accessed or downloaded. rapidly and deny access to all
 Advanced search  Access and audit logs
versions of documents that are
stored centrally (also, delete
data stored on mobile devices)

9. SkyDox: One Collaboration Platform For Content Production &
Distribution
Press Release:
White Paper:
Requires
Requires
drafting, revie
detailed
w, evolution
review, com
and approvals
menting and
version
controls
Supporting
Materials: Product
Require Brochure:
document Requires Agency
centric interaction
commenting Dissemination
and access (both inter and
controls intra
organisation)
New product launch collateral created by Marketing teams

10. Presence Indicators
whose online
 Standard folder tree
 Thumbnail views for
instant recognition
 Access rights and
permissions settings Activity Feeds
comments and
new versions

11. Real time tagged
commenting
Alerts
Push notification of
changes and comments
sent by email
Any Device
Accessible on
mobile devices

12. Admin Features:
Tracking and audit trails
Which users have
accessed the file
No of visits to a file and
when they were made