A search term refers to search phrase or a group of words (search term) that a user types into a search engine's search box. If user types How to tie a tie – The user is looking for tie-tying instructions! Google will display you a group of results that are more likely to satisfy your intent as soon as you type a query and click search. Paid (Google Ads) and organic (non-paid) results are the two main categories of results (also known as SEO results).

2. What is Search Term / Search Query?
Group of words that a user types into a search
engine's search box

3. Example
If user types How to tie a tie – The user is
looking for tie-tying instructions!

4. Google will autosuggest some results as soon
as you starts typing

5. The autosuggest are more likely to satisfy your
intent

6. Paid (Google Ads) & organic (non-paid) results
are the 2 main categories of results

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