It is the expanding of the existing brand or products for building a new brand. It generally exists in case of new and established markets. For e.g., Apple has expanded its brand from personal computers into MP3 players. Ferrari has expanded from sports car to theme parks. Thus, Brand expansion is not an end in itself, it builds a new sub-category.

2. What is Brand Expansion?
It is the expanding of the existing brand or products
for building a new brand

3. It generally exists in case of new and
established markets

4. Example
Apple has expanded its brand from
Personal Computers to MP3 players

5. Example
Ferrari has expanded from
Sports Car to Theme Parks

6. It helps to recognize
the close competitors in the market

7. Brand expansion is not an end in itself, it
builds a new sub-category

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