It is the ability of a business to attract potential customers by creating goods and services and the power of the business to make that product much better than their competitors. For e.g., Apple is one of the most successful brands of our generation. Thus, powerful brands are used by customers through the loyalty and recognition of their name.

2. What is Brand power?
It is the ability of a business to attract potential
customers by creating goods & services

3. Example
Apple is one of the most successful brands of
our generation

4. Powerful brands are used by customers
through the loyalty &
recognition of their name

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