In this presentation I've talked about Tim Hortons' Campaign "Smile Cookie", feel free to check it out!

1. Prepared by Valeriya Bazhenova
for Digital Digest Assignment, Post 2

3. Tim Hortons is the most treasured brand that has a
good reputation in a Canadian Market, the company
was founded in 1964 to provide best service, coffee
and food to our communities, since that time Tim
Hortons has a warm relationship with their customers
and the main mission of Tim Hortons is to improve the
lives of Canadians from year to year.

4. _
Make difference
_
Customer first
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Personal excellence
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Cooperation

5. The biggest campaign Smile Cookie was launched in 1996 that
is still in place, it starts in mid-September every year and lasts
only a week, the main idea of this campaign is to buy a cookie
that cost $1 to support local charities. All raised money goes
to over 500 charities in Canada.
Last year Canadians raised $10.56 million to support local
charities and hospitals.
Since Tim Hortons is really care about Canadians, every year
they are doing promotions and donations to charities that
improve lives of many people.

6. $77 million
more than 500 local charities
Over the 25 years of this campaign Tim Hortons:

9. Work Citied
“Local Tim Hortons Owners and Guests Raised More than $15,000 during Smile Cookie Campaign.”
BradfordToday.ca, https://www.bradfordtoday.ca/local-news/local-tim-hortons-owners-and-guests-raised-
more-than-15000-during-smile-cookie-campaign-4715866.
Ulie, Chuck. “Smile Cookie Campaign Hits 25 Years at Tim Hortons.” C, CSP Daily News, 26 Oct. 2021,
https://www.cspdailynews.com/amp/foodservice/smile-cookie-campaign-hits-25-years-tim-hortons.
John. “Tim Hortons Mission Statement 2022: Tim Hortons Mission & Vision Analysis.” Tim Hortons
Mission Statement 2022 | Tim Hortons Mission & Vision Analysis, 27 Jan. 2021, https://mission-
statement.com/tim-hortons/amp/.
Peterson, Hayley. “One Stat That Reveals Tim Hortons' Insane Popularity in Canada.” Business Insider,
Business Insider, 26 Aug. 2014, https://www.businessinsider.com/tim-hortons-popular-in-canada-2014-8.
“Tim Hortons Smile Cookie Day!” Z103.5 - ALL THE HITS, https://z1035.com/events/230910/.
“Smile Cookie Day - Get a Smile. Give a Smile.: Tim Hortons®.” Tim Hortons, 16 Oct. 2019,
https://company.timhortons.com/ca/en/corporate/smile-cookies.php.