1. Brand/Generic (All)
Month (All) Totals
Across
Platforms
Device (All)
Country (All)
Media
Targeting (All)
Year (All)
Values
Row
Labels Impressions
Clicks
CPC
CTR
Adwords 1,014,056,575 3,560,994 $1.19 0.35%
Bing 8,888,874 155,209 $1.96 1.75%
Facebook 420,750,780 1,145,631 $0.52 0.27%
Grand
Total 1,443,696,229 4,861,834 $1.06 0.34%
Brand/Generic (All)
Platform (All)
Month (All) Markets
Device (All)
Media
Targeting (All)
Campaign
Theme (All)
Year (All)
Values
Row
Labels Impressions
Clicks
CPC
CTR
AE 7,295,101 82,933 $0.57 1.14%
AU 40,178,440 152,098 $1.31 0.38%
BR 80,709,433 591,764 $0.32 0.73%
CA 430,997,262 894,770 $2.25 0.21%
CL 7,516,474 73,582 $0.32 0.98%
CO 1,908,168 20,625 $0.36 1.08%
DE 32,609,320 121,317 $0.81 0.37%
DK 6,579,389 37,577 $0.62 0.57%
EC 2,149,999 22,769 $0.20 1.06%
ES 5,768,393 65,385 $0.56 1.13%

2. FI 9,122,430 35,151 $0.64 0.39%
FR 23,791,707 78,826 $0.75 0.33%
GT 3,205,663 24,779 $0.19 0.77%
HK 167,743 1,249 $2.52 0.74%
ID 920,929 9,273 $0.14 1.01%
IL 4,229,014 45,376 $0.49 1.07%
IN 17,308,623 71,538 $0.70 0.41%
IS 12,151,231 40,044 $0.42 0.33%
IT 6,247,846 67,211 $0.68 1.08%
KR 3,952,899 25,211 $1.36 0.64%
MK 11,900,678 52,749 $0.16 0.44%
Multi 531,228 30,398 $0.09 5.72%
MX 112,720,263 583,615 $0.31 0.52%
NL 772,829 1,126 $0.64 0.15%
NO 496,351 2,395 $1.87 0.48%
SE 9,154,676 48,993 $0.94 0.54%
SG 262,533 2,310 $2.02 0.88%
TR 393,587 2,984 $1.24 0.76%
TW 1,830,045 11,791 $0.30 0.64%
UK 192,553,565 415,673 $1.08 0.22%
US 415,850,088 1,245,593 $1.24 0.30%
YVR 420,322 2,729 $1.67 0.65%
Grand
Total 1,443,696,229 4,861,834 $1.06 0.34%
Brand/Generic (All)
Platform (All) Device
Month (All)
Country (All)
Media
Targeting (All)
Year (All)
Values
Row
Labels Impressions
Clicks
CPC
CTR
Computer 977,558,334 2,080,522 $1.58 0.21%
Mobile 336,118,904 1,958,330 $0.70 0.58%
Other 15,797,326 186,778 $0.23 1.18%
Tablet 114,221,665 636,204 $0.70 0.56%
Grand
Total 1,443,696,229 4,861,834 $1.06 0.34%

4. Brand/Generic
Platform
Month
Device
Country
Campaign
Theme
Year
Cost
Avg
Pos
Converted
clicks
CVR
Row
Labels
$4,254,493.25 1.40 39047 1.10% Display
Interest
Category
$304,920.86 2.37 3212 2.07% Display
Keyword
Targeted
$592,045.56 0.00 9386 0.82% Display
Placement
Targeting
$5,151,459.67 1.00 51,645 1.06% Display
Remarketing
Display
Remarketing
Text
Display
Select
Keywords
Display
Similar
To
Facebook
Carousel
Facebook
Newsfeed
Instagram
Carousel
Instagram
Video
Promoted
Post
Search
Search
Network
with
Display
Select
Cost
Avg
Pos
Converted
clicks
CVR
Search
Remarketing
$47,527.64 1.11 518 0.62% YouTube
Search
$198,748.40 1.54 1426 0.94% Grand
Total
$186,664.22 0.44 3278 0.55%
$2,014,669.12 0.94 20169 2.25%
$23,903.74 1.01 259 0.35% Brand/Generic
$7,401.64 1.02 196 0.95% Platform
$97,690.62 1.74 656 0.54% Device
$23,280.05 1.20 163 0.43% Country
$4,587.24 1.00 70 0.31% Media
Targeting
$36,431.48 1.06 283 0.43% Campaign
Theme

5. $22,651.40 1.10 129 0.37%
$58,773.97 1.32 380 0.48%
$4,756.43 1.00 77 0.31% Row
Labels
$3,143.89 1.53 15 1.20% 1/1/13
$1,343.77 0.00 51 0.55% 2/1/13
$22,173.85 1.07 204 0.45% 3/1/13
$49,883.73 1.30 1057 1.48% 4/1/13
$16,768.19 1.09 132 0.33% 5/1/13
$45,886.61 1.06 384 0.57% 6/1/13
$34,174.88 0.24 169 0.67% 7/1/13
$8,223.97 1.00 41 0.08% 8/1/13
$2,687.39 0.00 18 0.06% 9/1/13
$183,184.39 0.73 4540 0.78% 10/1/13
$715.40 1.38 1 0.09% 11/1/13
$4,477.82 0.29 21 0.88% 12/1/13
$46,130.77 0.97 340 0.69% 1/1/14
$4,671.57 1.71 29 1.26% 2/1/14
$3,691.89 1.22 62 2.08% 3/1/14
$3,523.75 0.05 16 0.14% 4/1/14
$449,160.97 0.77 4241 1.02% 5/1/14
$1,539,963.78 1.20 12709 1.02% 6/1/14
$4,567.10 0.00 11 0.40% 7/1/14
$5,151,459.67 1.00 51,645 1.06% 8/1/14
9/1/14
10/1/14
11/1/14
12/1/14
1/1/15
2/1/15
3/1/15
4/1/15
5/1/15
6/1/15
Cost
Avg
Pos
Converted
clicks
CVR
7/1/15
$3,296,199.13 1.06 36302 1.74% 8/1/15
$1,364,466.89 0.77 11718 0.60% 9/1/15
$43,526.88 0.47 297 0.16% 10/1/15
$447,266.77 1.21 3328 0.52% 11/1/15
$5,151,459.67 1.00 51,645 1.06% 12/1/15
1/1/16
2/1/16
3/1/16

6. 4/1/16
Grand
Total

7. (All)
(All)
(All) Media
Targeting
(All)
(All)
(All)
(All)
Values
Impressions
Clicks
CPC
CTR
Cost
Avg
Pos
184,144,765 520,655 $0.50 0.28% $259,459.51 1.30
508,203,914 1,779,332 $0.40 0.35% $709,089.81 1.49
22,308,528 14,940 $1.05 0.07% $15,743.25 1.13
43,253,894 117,216 $1.06 0.27% $124,253.21 1.01
717,872 1,418 $0.87 0.20% $1,237.21 1.03
145,592,628 228,326 $1.42 0.16% $323,312.62 1.02
20,943,088 42,970 $0.44 0.21% $19,055.67 1.00
4,372,483 30,414 $1.18 0.70% $35,888.41 0.00
413,746,327 1,063,366 $0.51 0.26% $543,972.31 0.00
963,042 457 $8.43 0.05% $3,852.07 0.00
833,913 717 $5.85 0.09% $4,196.99 0.00
835,015 50,677 $0.08 6.07% $4,135.78 0.00
65,801,816 893,916 $3.13 1.36% $2,801,284.92 2.34
11,819,656 25,556 $1.05 0.22% $26,850.33 1.02
5,361,225 91,537 $2.86 1.71% $262,003.61 2.70
14,798,063 337 $50.81 0.00% $17,123.97 1.48
1,443,696,229 4,861,834 $1.06 0.34% $5,151,459.67 1.00
(All)
(All) Trending
(All)
(All)
(All)
(All)

8. Values
Impressions
Clicks
CPC
CTR
Cost
Avg
Pos
37,488,854 47,983 $0.69 0.13% $33,006.98 1.74
37,983,982 55,563 $0.72 0.15% $40,231.17 1.98
34,185,561 52,119 $0.83 0.15% $43,083.63 1.87
31,643,939 72,228 $0.73 0.23% $52,712.94 1.65
33,476,025 62,880 $0.78 0.19% $49,157.30 1.80
34,843,708 66,163 $0.95 0.19% $62,723.20 1.89
27,300,406 60,048 $0.98 0.22% $58,587.30 1.84
45,339,577 70,300 $0.95 0.16% $66,547.69 1.26
65,893,695 104,717 $0.86 0.16% $90,549.33 0.93
43,722,175 94,030 $0.86 0.22% $80,980.84 0.95
48,541,824 94,226 $0.83 0.19% $78,254.61 0.82
44,532,103 103,456 $0.78 0.23% $80,719.82 0.80
68,427,107 138,275 $0.76 0.20% $104,989.24 0.53
54,465,546 121,567 $0.76 0.22% $92,790.75 0.59
46,512,337 113,259 $0.86 0.24% $97,612.55 0.60
44,493,081 127,287 $0.71 0.29% $90,176.21 0.49
31,898,461 115,028 $0.86 0.36% $99,241.54 0.69
19,769,020 112,011 $0.85 0.57% $94,655.10 1.01
21,878,978 127,896 $0.83 0.58% $105,862.99 1.03
28,180,819 157,938 $0.76 0.56% $119,376.46 1.09
31,570,633 167,064 $0.90 0.53% $150,781.20 1.15
29,919,136 171,670 $0.86 0.57% $147,288.81 1.19
25,212,614 132,027 $1.18 0.52% $155,295.59 1.16
21,066,531 130,183 $1.10 0.62% $142,995.62 1.12
24,916,796 171,574 $0.93 0.69% $159,193.53 1.01
26,946,324 160,096 $1.02 0.59% $163,792.59 1.04
30,869,741 175,198 $1.03 0.57% $180,609.41 0.91
44,097,546 190,409 $1.00 0.43% $191,134.62 0.85
43,055,609 165,307 $1.10 0.38% $182,307.69 0.84
49,487,158 172,158 $1.14 0.35% $196,420.92 0.86
56,408,479 201,987 $0.93 0.36% $187,307.95 0.79
45,241,381 164,982 $1.09 0.36% $179,743.06 0.84
39,230,534 126,231 $1.56 0.32% $196,901.32 0.94
40,549,184 179,091 $1.53 0.44% $273,319.53 0.63
25,441,759 124,817 $1.73 0.49% $216,321.05 0.74
20,910,543 95,363 $1.90 0.46% $181,615.15 0.81
24,740,572 115,847 $1.57 0.47% $182,137.19 0.78
20,288,135 88,963 $2.02 0.44% $180,013.14 0.55
23,497,309 115,149 $1.97 0.49% $227,128.83 0.53

9. 19,669,047 116,744 $0.99 0.59% $115,892.82 0.51
1,443,696,229 4,861,834 $1.06 0.34% $5,151,459.67 1.00

10. Converted
clicks
CVR
2730 0.52%
5707 0.32%
72 0.48%
929 0.79%
7 0.49%
1548 0.68%
41 0.10%
280 0.92%
9062 0.85%
11 2.41%
9 1.26%
24 0.05%
27727 3.10%
8 0.03%
3490 3.81%
0 0.00%
51,645 1.06%

11. Converted
clicks
CVR
578 1.20%
463 0.83%
461 0.88%
715 0.99%
618 0.98%
645 0.97%
644 1.07%
823 1.17%
1377 1.31%
1424 1.51%
1331 1.41%
1188 1.15%
1513 1.09%
1042 0.86%
1046 0.92%
825 0.65%
1153 1.00%
987 0.88%
1000 0.78%
1114 0.71%
1584 0.95%
1502 0.87%
1435 1.09%
1122 0.86%
1518 0.88%
1537 0.96%
2035 1.16%
1982 1.04%
1933 1.17%
2003 1.16%
1702 0.84%
1150 0.70%
1382 1.09%
2202 1.23%
1945 1.56%
1523 1.60%
1609 1.39%
1738 1.95%
1970 1.71%

12. 826 0.71%
51,645 1.06%